Zack is a research addict who has dabbled in digital art, and freelance work.
Instagram is one of the biggest social media platforms available to the public. They have an estimated 1 billion active users each month. That's A LOT of potential customers for businesses, and that's why it's no surprise that big brands use popular Instagram accounts to promote their brand. Some people even run their business exclusively on Instagram, and actually succeed in doing so. So how exactly can you turn your Instagram account into a money-making account?
1. Linking to Your Website
This is probably the most effective way to generate money using Instagram if you have a website. You can create an account that showcases what you have to offer, and then link that account to your website. If you own a website, you'll know that the more traffic you get, the more money you make. Instagram lets you connect to people that have an interest in the same topic that your website specializes in. For example, if your website is about recipes, then you can get more traffic by posting some(not all) of your recipes on Instagram, and using relevant hashtags with the posts. You will reach a wide range of people that will potentially click through to your website. The best part is that some of these people will take the next step and follow your account, which means that they will become returning readers. You can use Google AdSense to run ads on your website, or you can promote Amazon products using the affiliate program. This principle can be applied to any type of website where more traffic equals more money.
2. Build Your Business on Instagram
As mentioned in the introduction, there are some people that run their business directly through Instagram. The general rule here is that the more followers you have, the more customers you have that will(hopefully) buy your products. If you create your own products such as art, or crafts then this principle will work much better, but it can still be applied to any type of product. The main problem to overcome is trust. That's why you have to build up a genuine following that will trust you, and your work(you can check out this article for some pointers on growing your following). Once you start gaining some potential customers, you can promote your products. Just make sure to set up a PayPal account(if you don't have one) to accept payments from across the globe. The more sales you land, the more people will trust you. Convince your customers to leave a comment each time they are happy with the product, so that potential new customers can see that others trust you.
3. Get Paid for Shoutouts
If you have a large enough following on Instagram(10k and upwards), you can get paid for doing shoutouts for other people. If you don't have a large following yet, then I suggest reading this guide to gain some more followers. There is a huge market for doing shoutouts, since a lot of people need their new brand to get noticed. You have the option to ask any amount that you think is fitting, but just keep in mind that it is a competitive market so don't ask too much, or else they won't be willing to pay. The more active followers you have, the more you can get paid. There are a few websites where you can join campaigns, or you can work directly with clients through the direct messaging feature on Instagram. It is important to remember that your followers still come first, since they're the reason you can get paid for doing shoutouts so don't overdo it. You should have a good ratio between your own posts, and shoutouts.
I hope this guide has given you some good pointers to start making money on Instagram. Remember that you might not make a whole lot of money at first, but as you build your following, the amount of money you make will also grow. It's very important to have patience if you wish to make a passive income using Instagram.
© 2019 Zack Woll
Zack Woll (author) from Somewhere on March 15, 2019:
Thank you so much John. I'm glad you found my article helpful :)
John Hansen from Queensland Australia on March 15, 2019:
You offer some good advice here, thanks for sharing.