PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.
Since the year 2018, the amount invested in outsourcing has crossed more than 85 billion US dollars, which is still increasing on a daily basis.
So, what is outsourcing?
Outsourcing is the method of handing over the companies task to an outsider. The outsider can be a private enterprise or an independent professional. Most of the big companies are outsourcing their job to save time and money. It also helps them receive fresh ideas and a new direction to the workflow.
What type of work is outsourced?
Companies prefer to outsource anything that they find to be time-consuming and requires lots of money investment. It can be work related to graphic designing, telecommunications, transcription services, customer services, writing, website development or copywriting.
Benefits of outsourcing
There are a plethora of benefits that companies receive when they outsource their work. On the other hand, it is also a huge step out of their comfort job to assign a task to someone who is not a part of their daily corporate life.
Among all, companies are giving higher preferences to freelancers when it comes to outsourcing work, because of the following key benefits:
- Highly cost and time effective
- No need for investment in training
- No responsibility to handle tax and employee benefits
- Have the option to hire an expert in the required field.
What makes you, as a freelancer, suitable for Outsourcing?
Since companies are always looking for someone to do the part of their job. You, as a freelancer, need to have skills that can convince the clients of your usability.
Companies will choose you, if:
- You are highly rated and can produce high-end content
- You know how to meet deadlines
- You can easily fulfill clients demands and understands their throughs-processing
- You have the necessary skills set and knowledge to meet the project requirements.
PS: Price also plays a crucial role in the final decision. It depends on the client’s requirements, what level of work they want you to get done for them.
Remember These Points
- Irrespective of your experience level (whether you are a new or an experienced one), you need to be self-motivated to put your full efforts to the work provided
- Make sure to reply to every clients’ emails
- Think of yourself as a business person, marketer, and a vendor
- As a self-employed professional, you are solely responsible to market your skills
- Be focused on profit and productivity
- Communication is the key to a successful business. Be an excellent communicator and answer each question thoroughly.
1. Show your Business Proficiency
Emotions are a very powerful tool. Approach with a personal touch. Your clients want to work with someone who understands the field extensively and has done enough research to implement new strategies to elevate the business.
Do fine research and learn about the working of your clients’ business, their aims, and culture.
Think about how your job can help them achieve their goals and also examine, what possibly they are doing wrong. For example, if you are a website expert, and feel something is not quite right with the design or logic of the website, then be confident to tell them straight.
2. Show off your Skills
Once you have enough research on the company’s background, show them how your services can be beneficial for their smooth growth. Provide concrete statistics to them that delivers quantifiable results. For example, if you optimize their website through process 1 and process 2, then the website will get a higher rank by the Google Search Algorithm.
Most businesses are already aware of what work they need to get done, but be smart and go one step further to tell them other alternative solutions that can solve the issue in less time. Maybe possible you may figure out a point that the client forgets to address.
3. Provide Samples
Clients find samples to be highly reliable. It is the best marketing strategy that you can offer. Offering them a few samples of your work is far better than writing thousands word paragraph to describe your potential.
As the popular saying goes, actions speak louder than words.
The portfolio is a very crucial part in forming the final hiring decision. Highlight ones that perfectly target your clients’ needs.
4. Show your Professionalism
Clients who are hiring freelancersfor the first time have a very basic idea of how things work and may doubt your professionalism. Everything from how you contact them, address them to how your social media presence reflects your personality speaks volume about your professionalism.
Having testimonials and references are a great bonus. Getting advice from other satisfied clients is possibly the most assuring way to know how trustworthy you are.
You should also know how to embrace your clients’ objectives. Build a strong communication level with them.
5. Eliminate the Risk factor
It can be due to prior experience with other freelancers or first time experience with you that the clients may fear the risk involved in hiring a freelancer. The risks can be:
- Large payment for low-quality work
- Receiving no work after the payment
- Poor communication
- Failed to meet deadlines
Possibilities can be many. You need to assure the clients that they won’t face the same situation as you.
One way to eliminate this problem is to send a customized direct response to the client, which doesn’t look like a copied one or a template-driven response. Provide links to your testimonials and portfolio.
Maintain consistent business relationship throughout the process, from accepting the contract to maintaining the agreement on the payment transaction process, before proceeding with the work
6. Be concise and accurate
The above-mentioned tips might make you feel like you need to put in lots of effort to send a high-quality proposal to the client with everything included, but it is better to cut it down short.
You don’t have to elaborate on the whole story. Remember there are other freelancers who are competing for the same job. Go straight to the point and prove your competency through experience, certifications, samples, and testimonials.
7. Discuss the Budget concerns
Clients who are outsourcing for the first time have to think over a length about their budget. Outsourcing always comes up with the problem of cost and businesses need to maintain a budget for their every project. Be budget-conscious, but do not compromise with your own rates. Discuss with your clients, how much they can afford to invest for each task.
As a freelancer, you need to assure them how cost-effective it is for the clients to hire you in comparison to recruiting a full-time employee. Monitor the market prices and the competitor’s prices to ensure the client that you have charged a fair bid. You may not be the cheapest to hire, but you must be the most competent among all.
8. Stick to Your Deadlines
You would certainly want to work with the same client next time to have a continuous income stream. To make sure the client contacts you at first place for outsourcing is to make their work your topmost priority. Meet the deadlines and instantly address the issues and problems noticed by your clients and handle the challenges. Once the work is outsourced to you, you are not just a freelancer, but a project leader indeed. Show your leadership skills.
9. Clarify the Instructions
In lure of finishing the work earlier, freelancers tend to skip through a few instructions that may cost them later. Read the instructions thoroughly and ask questions to your client as many times as possible. They won’t say no or get annoyed, at last, it’s their job you are doing. This is crucial to avoid any revisions and delays.
10. Follow the legalities
Sometimes clients may ask to agree upon a confidentiality clause. They may ask you to sign an NDA (Non-Disclosure Agreement). This is a legal task and you need to maintain the privacy of the work being done. You must not use samples related to the work without the permission of your client.
11. Be Business-oriented
The job of a business person is to ensure its clients about the robustness and trustworthiness in their services. Same applies to you as a freelancer. Think like a business owner or an entrepreneur, help correct your clients if they have any misconception about the outsourcing work.
Make their experience positive. Convince them, through your work, that you are an active participant in accelerating the growth of their business. You are a silent partner. Make sure they are assured enough to come back to you for other outsourcing projects. Show them how outsourcing can benefit their business both in short and long-terms.
How to Write a Convincing Email to Your Clients to Prompt them to Outsource You?
Sending email is the first step to getting hired by your desired client. Here are a few tips to you can use to persuade your clients to outsource you:
- Be straightforward to state it clear what your email is all about and the reason for sending it. Your subject line should summarise it all. This will save your client time spent in reading the whole email.
- Show them why are you are a perfect fit. Research their background and highlight the faults you’ve noticed and must provide them a relevant solution for the same. Add the link you portfolios and testimonials.
- Address their concerns. There is nothing unusual if the client feels insecure and worrisome in making the hiring decision. Provide them with enough evidence of your skills that their negative thoughts are converted to positive.
- Send a customized individual email to different clients. Introduce yourself, your skills relevant to the clients’ needs and how your experience can solve their problems. Clients, who are businesses, are smart enough to figure out if you have sent a copied email or it is original. Your sole purpose of writing an email must be to solve their problems through the relevant skills, also mentioning the timeline.
If you can acquire knowledge of outsourcing your work, you, most probably, will open the doors for consistent income. It will also improve your business growth. Act like a business person and not just a worker.