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The Importance Of Home-Staging

With near 20 years of experience on the Pattaya property scene, I will explain how you should SELL your property in the BEST possible way!

First impressions count!

First impressions count!

First impressions count. As they always do.

If you create a WOW-factor, you can not only sell quicker but you are also able to achieve a better price!

A warm welcome - easy flow.

A warm welcome - easy flow.

Why would I bother?

It is the real estate agent’s job to sell my property. Not mine.

That is partly true. It is indeed the real estate agency that will try to promote, market, and sell your property. Normally they spend quite a bit of time and effort on this.
All unpaid for by the way. The ONLY reward an agent receives is when he actually sells the property.
If you had it listed with dozens of others, as many folks do, all other agents, at best, might receive a friendly “Thank you”. However, in most cases, they will be forgotten. Not even an update.

Colorful, fresh, homely.

Colorful, fresh, homely.

Uncluttered. Airy and bright.

Uncluttered. Airy and bright.

Pack and store.

Pack and store.

the-importance-of-home-staging
the-importance-of-home-staging

Organize bedroom closets and storage rooms.
Buyers will be curious about storage space and will want to check closets and cabinets.
It is important to ensure these are organized, as it sends a negative message if your storage spaces are cluttered with items falling out. In fact, an almost empty storeroom will have a positive effect on the buyer. He will be overwhelmed by the available space on offer.
Tidy wardrobes and storerooms show that you take care of your possessions and likely took good care of the house. It is all good.

Tidy wardrobe.

Tidy wardrobe.

Parking and driveway.
When it comes to selling your home, preparation is paramount.
Make sure that first impressions matter. Clear the driveway and clean out the garage.
Empty parking looks bigger than one stuffed with items you no longer use.

Quality sells.
You may want to closely monitor your estate agent on their marketing and listing performances.
They are well trained on how to make the best photos and attractive property descriptions of your home or condo.
It does not hurt though to check what has been done to present your property in the best possible way.

Repairs.
Fix (small-) issues and defects of your property. Little fixes and repairs could make a big difference.
If you ever had a rainwater leak but the ceiling still needs to be painted: Just DO it.
If the garden hose looks worn out, just replace it with a new one. The last thing you want is the buyer to start thinking about what he needs to replace by himself…

Make sure it all works.

Make sure it all works.

Soften the lights.
We still do not understand how some people can live in a property with cool-white and fluorescent lighting fixtures. It makes a cold impression whereas “warm white” (also in LED light range) is much more comfortable for the eyes and makes your property feel much more welcome.

Tone down your pets.
Not everyone is a pet lover.
So, make sure your pets will not become an uncomfortable distraction while viewings take place. No matter how cute they are.

Adorable pets - but not for everyone.

Adorable pets - but not for everyone.

Up to date.
Of course, you are familiar with the area where you live.
This does not mean that the person who is going to buy your home or condo is familiar with the surroundings of your property. Prepare yourself for informative questions related to shopping, schools, hospitals, good restaurant, public transport etcetera. It is a comfort zone for the buyer if you know the answers.

Vision
Did you know that? Share information and novelties with the buyer.
Are you aware of the fact that there will be a Central shopping mall in the future near my property?
Did you know it only takes less than an hour to reach Suvarnabhumi airport from here?
Have you ever considered that the garden is big enough to build a nice outdoor sala?
You catch my drift, don’t you?

Wow-factors.
It is all about WOW! Impress your visitor from the moment they arrive at the property!
A warm welcome with a glass of cold water or a nice cupper does small miracles.
Make people feel wanting this property!

X-ray your property.
Organize a final walkthrough with a friend and ask their opinion.
Different eyes see different things.

Yard and garden.
Declutter your entrance. Prune back unruly shrubs. Clear away dead leaves and wee the flowerbeds.
Make sure the lawn is freshly mowed and watered.

Zillionaires.
Zillionaires hardly exist. It is the task of your agent to advise you on the asking price of your property.
Overpriced properties do not sell, and you would have put in all this hard work for nothing.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Cees Cuijpers

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