Abena is a writer and entrepreneur. In 2016, she took the plunge and moved from the UK to Ghana, West Africa.
ÌSIMI: Home and Habit
I like to feature Black-owned businesses and highlight the achievements of female business owners who are building impactful brands. One such brand is ÌSIMI Home and Habit, a UK-based home and lifestyle brand founded by IT professional Kore Ojerinola.
Kore launched ÌSIMI when she learned that beautiful scents and fragrances play a significant role in health and wellness.
The word ÌSIMI is a Yoruba word meaning ‘peace of mind.’ The word captures the true essence of the brand as it focuses on creating a peaceful ambience in your home to provide you with an overall feeling of peace and wellness.
Energise and Rejuvenate
Kore quickly realised that pleasant scents lift your mood and instantly change the way you feel. Originally, Kore planned to create a natural skincare brand however, after much thought, she decided to launch with home fragrances instead.
ÌSIMI produces a diverse range of luxury, scented candles, room sprays, diffusers and wax melts. At the heart of the brand is a holistic wellness philosophy, the idea that we don’t always need to live a fast-paced lifestyle. Assimilate your surroundings and take in the beautiful scents to transform your mood and relax your mind and body.
ÌSIMI’s products include mood-boosting scents and fragrances that soothe and relax such as, lavender-scented candles and peppermint and spicy vanilla-scented diffusers to rejuvenate and energise.
ÌSIMI provides luxury home and wellness products and they all come in their six signature scents.
The Peach and Pear Scented Candle
The peach and pear scented candle is zesty with delightful citrus undertones, it injects an invigorating and rejuvenating freshness into your home. Crafted using soy wax, all candles are mixed and hand-poured locally. Providing a luxury, sustainable option for anyone who prefers a more eco-friendly candle.
Lavender Reed Diffuser
Lavender is well-known for its calming properties and the lavender reed diffuser from ISMI Home and Habit is perfect for those days when you feel like you need to wind down and relax.
Vanilla Rose Room Spray
The Vanilla Rose Room Spray is a soft and sultry fragrance for the home that combines rose and vanilla scents to promote happiness, wellbeing and self-love.
ÌSIMI is a conscious holistic brand that focuses on providing products that promote health, wellness and peace of mind. I look forward to witnessing the evolution and the development of the brand as Kore continues to produce more high-quality, impactful products for the home.