Nine More to Go
I’ve decided that the Mailbag will end its run at #400, which means there will be nine more before the final curtain. That will take us to the end of February, or thereabouts, which will coincide with the increased efforts of my wife and I to start up a new website, YouTube channel, and Facebook page. That project will coincide with our purchasing an RV and beginning short journeys to and fro and, once Bev retires next December, longer trips to various states.
That new project will take up most of my time; what time it does not use up will be spent finishing several books I promised myself I would finish, which is a long way of saying I doubt I will be an active member of HubPages by the end of February, 2022. I’m sure many of you will stay in touch via my new blog; I hope you do, because you are all my friends and I would hate to lose those friendships.
All good things must come to an end, and HP has definitely been a very good thing for this writer.
Anyway, I wanted to let you in on what is happening, and what will be happening, so there you have it. Let’s find out what’s in the Mailbag this week.
Social Media Blitz
From Lindsay: “I know you have launched books before, and I know you are fairly active on Facebook, so you must know something about launching books with a social media campaign. What I want to know is if you have any advice on doing that?”
Lindsay, I am in no way a social media guru, but I do know a thing or two about marketing in general. I’ve spent quite a few hours studying the YouTube channels of highly-successful influencers, and what I have found, about their success, applies to all forms of social media . . . at least I think it does.
There are no shortcuts to success on social media. Yes, I know, there are the occasional “viral” successes, those people who launched an idea, or a product, at exactly the right time, when demand for that type of product or service was unbelievably high, but those people are the rarity to the norm.
Building success, for 99% of the products and services you see on social media, is a painstaking and time-consuming process, and then it will only be successful if the product or service are of good quality, and the person hawking that product or service is relatable and entertaining in some way.
I made this mistake for my very first book, years ago. I pounded Facebook hard, telling everyone about this fantastic book I had written. I must have spent months promoting that book, and I did sell a few doing it that way, but I have sold many more of my other books, over the next eight years, simply building my platform, establishing that I do have certain talents as a writer, and letting people know who I am as a person.
Let me sum it up for you: Instant success is for suckers; hard work, determination, and talent will pay many more dividends.
Best wishes on your book launch! I hope you prove me wrong.
Youtube and Writers
From Grace: “What do you think about YouTube for promoting a writer and their writings? Is it worth the effort, or would some other social media platform be better?”
This much be Social Media Week. I didn’t get the memo, but it must be.
I was just watching one of my favorite YouTube channels last night, “Tiny House Giant Journeys.” The young lady who started that channel seven years ago was celebrating the fact that she just went over one-million subscribers to her channel. For those who don’t know, one million subscribers is huge on YouTube. To underscore that fact, that young lady (34 yrs old) now makes approximately $360,000 per year just on her YouTube clicks; all told, she is earning about $1.5 million per year on clicks plus advertising plus the sale of her products.
Can that kind of success happen for a writer on YouTube? I think it can, but that’s not the point I want to make. The central point is that that woman I mentioned started seven years ago, and her channel did not gain amazing success until the last two years, a time which coincided with COVID and so many people looking for an alternative and less-expensive lifestyle.
For the five years prior to her huge uptick in subscribers, she was diligently posting videos, about one per week, and doing what she could do to establish her brand and create outstanding product.
Let me sum it up: Instant success is for suckers! LOL
I say go for it, but do it right, be highly-determined, and be willing to put in the hard work now so that success is possible later.
Along the Road
Perhaps this is a good time to share some lyrics to a song I have always loved. It is called “Along The Road” and it is by Dan Fogelberg:
Joy at the start
Fear in the journey
Joy in the coming home
A part of the heart
Gets lost in the learning
Somewhere along the road.
Along the road
Your path may wander
A pilgrim's faith may fail
Absence makes the heart grow fonder
Darkness obscures the trail.
Cursing the quest
Measureless nights forebode
Moments of rest
Glimpses of laughter
Are treasured along the road.
A Good Place to Stop This Week
There were only two questions this week, so this is a good place to stop. If you have a question for the Mailbag, email it to me at email@example.com, or hit me up on Facebook (Bill Holland) and give it to me that way.
Nine more to go! It’s been an amazing journey with you all.
2021 William D. Holland (aka billybuc)
“Helping writers to spread their wings and fly.”