a passionate writer and a former editor, I love writing and i want to explore the limits of words!
This is the guide including all the rules writers should follow. I write the guide using very simple words to ensure that every writer understands it well. If you follow all the rules written, you will enhance the quality of your article. If not, surely, your article will be affected.
But before I explain the rules, I want first to give you a secret. What makes an article worthy to read is its originality. To tell the truth, Google is full of trash, but original articles are easy to be noticed.
Originality consists of 3 elements: a pure thought, an attractive style, and most importantly, a purpose which means your article should convey a message for your reader or invoke some emotion.
Ok, without much chattering, let’s start step by step.
Compose an Attractive Title
I know many people delay writing their titles to the end of the article, which I don’t approve of. The first thing I do before writing an article is exerting some effort crafting an appealing title that sounds logical to me. For me, a title is like my door, even if I have an exquisite apartment, no one would be attracted unless I decorate my door.
Here are short tips for writing a catchy title.
Make it specific
Please as possible avoid loose titles such as what’s love? or time management. Be specific and focus on one particular point. Instead of writing what’s love, it’s better to write 5 quotes about love or 5 tips about maintaining a healthy relationship.
Make it in-between, Neither Short nor Long.
Perfect titles often consist of about 7 or eight nouns stringed in an organized order, and it’s perfect if you begin it with a question or number. For instance, your title could be 7 cloth items that will rock this year.
Make it Emotional
Empower your titles through pumping emotions into it, unleash your imagination, and embellish your titles with adjectives. Emotional adjectives are the gateway to leave a remarkable effect, you can use words such as catchy, exquisite, splendid, Spectacular, cozy, breath-taking, and the list goes on, and always be careful to use each adjective in its right context.
Include Your Key Phrase in Your Title
Always make sure your keyword is the first or second word in your title. The key phrase- in short- is the main thought of your article. We will discuss it later in-depth when talking about improving SEO.
Improve your readability
Make your article more readable by sticking to those simple steps:-
Use short sentences
Surely, short sentences are easier to read, but the worst thing I found that a person writing his entire article in one paragraph! How -the hell- could anyone understand a single word from all of that?
Separate your thoughts in short organized sentences. This makes the revision easier. Also, it helps raise the score of readability. Of course, you can’t achieve that all the time as you can’t often resist that desire of blubbing without restriction. Be reassured, it’s not the only determiner of readability.
Use much Active Voice
As much as possible, turn your passive verbs into active ones. For example, instead of writing, the rules should be followed, write: everyone should follow those rules.
Make Sub-headlines for Your Articles
This one is great actually. I love using it and I’m sure you’ll love it. Using sub-headlines not only facilitate reading but also helps you organize your thoughts.
When writing your entire article in one chunk, it’s easy for you to deviate from your right purpose. I always read articles that begin with something and end with something else. The reason? People don’t use sub-headlines.
Every article should focus on a particular thought, and sub-headlines are like branches that stem from that very thought. I mean your central idea. So, taking some time scrabbling your head-lines can grantee much cohesion for your article.
Finally, I must say Sub-headline is the easiest way to improve readability.
Use Enough Transitional Words
Transitional words are the links between sentences; those are the joints that connect your words in such a harmonious way. There are several kinds of transitional words. The most common are: so, because, however, but, yet, since, while, then, hence, for instance, and the list goes on.
Transitional words lend beauty to your sentences and make it entertaining and more vital. Check this link for more information about transitional words
Avoid repeating the same word in three consecutive sentences
don’t write like that: I‘m Mary…..I’m from Pakistan….. I graduated. Instead, write: my name is Mary and I’m from Pakistan, last year, I graduated at…
Improve on-page SEO
In brief, on-page SEO is a combination of factors you do to optimize your content and increase its appearance on Google.
Set your key phrase
The key phrase is the word that people write on Google and leads to your article, so it's an important factor in SEO. It's not like tags or used for decoration. In essence, it's what your Entire article all about.
A huge mistake people make is that they write the wrong key phrase in its box. For example, they write general thought or non-related words. so I'm here to clarify that seemingly complex keyphrase
How to write a proper key phrase
Begin writing your key phrase by thinking about the central thought in your topic. Let me give you an example if you write an article about clothes, then asks yourself that question:-
Will I talk about winter cloth or summer cloth or cloth for this year? What kind of this cloth? Are those for men or women?
Remember, before writing an article, be specific about its thought. Determining your thought accurately is important, the more you are specific, the more your article gains power.
After figuring out the specific thought of your article, write your title simply by applying the rules we discussed before. Then write the key phrase depending on your title. For example, my title is The Guide for all Writers: six rules to follow, so I set my key phrase: The Guide For all Writers
The best key phrases are those consisting of 4 words. For example, if you write summer clothes, its potential to appear on google is low, so a good key phrase could be women's clothes for 2020, if you could use a more tight key phrase, it will be better.
finally, I recommend you to set your key phrase alongside you title at the beginning, but if you love to delay it till the end, then you have to take a glance at the insights box to see what words you unconsciously focused on while writing, the higher-ranked words should by your key phrase.
Where to insert key phrase
1) Enter your key phrase in your introduction- it's better to be the first word in your article
2) Insert your key phrase in the title- ensure it’s the first or the second one
3) Embed your key phrase in dispersed positions in your entire text accurately with consideration to density and distribution.
4) Write the key phrase in the Meta description
5) Include your key phrase in the link of your article
6) Write your key phrase in your photos ( especially the main photo).
The internal links
That's a very important factor. When writing your article, choose some word that's general or you think it was written before in previous articles. after selecting this word, copy it then press on insert/edit link button in WordPress toolbox, and paste this word, then it will appear a selection of links related to this selected word, choose the most closed link related yo this word, then click enter.
Another way of inserting internal links, and it's the preferable way for people who write in a single niche is making a consequence of your articles.
For example, if you write just about movies, then you could make a connection between your articles by inserting internal links referring to your previous articles, as I've already done.
A Meta description is what appears below your article in Google search, and it acts like your title, so make it attractive is possible, and don't forget to write to include your key phrase into it.
Meta description has a specific length, keep writing it till it turns green.
Make your articles void of mistakes
After writing your article, revise it manually then check for any mistakes by using tech programs such as Grammarly.
Remember the manual check is more important, as sometimes the computer can't understand all the mistakes.
Make sure of using the right punctuation, if you don't know how to use it, you can read the first pages in the book “the element of the style", it's also a book of choice for perfect writing.
Make the first letter in the beginning word of each new sentence is capitalized. I mean by the new sentence that one after a dot, not coma or any other punctuation.
Format your article well
1. Avoid making a quotation except if it's quoted
2. Align your paragraphs only on the left or on the right (in case there is a photo on the left)
3. Use the same font and size in all passages (except for headlines)
4. Avoid using heading 1 with sub-headlines.
6. Capitalize the first letter in each word of your title (there are some exceptions for words less than 5 words such as propositions, conjunctions, etc.