PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.
The moment you start receiving roster of clients, you’ll definitely want to grab some more higher paying opportunities.
No doubt, receiving a chance to get featured in magazines and trade publications is the best opportunity one can get. Though these media are surely lucrative, there’s a need of immense experience and skills to get such kind of gig.
Certainly, not a big deal, let us break down all the necessary points in this article. Let’s begin.
First and foremost of all, what we mean by trade publications and magazines i.e. custom magazines?
These are tailor-made magazines especially designed keeping in mind the need of professionals of specific industry such as engineering, medical, manufacturing and many more. Almost every field has at least one of these.
In such magazines, writers have the potential to earn up to $1 per word, which amounts to $500 for 500 words, $1000 for 1000 words and so on.
Unlike trade publications, custom magazines are produced to detail about a particular organisation or company.
There is huge diversification in the availability of work providing writers (freelance writers as well) with immense opportunity. Some of these also pay $1 for each accepted word.
Best Guide to Becoming a Published Writer and Earn Six-Figure Income
How to find the right Trade Publications and Custom Magazines?
If you are an absolute beginner and have no idea about these writing gigs, then Writer’s Market is a perfect place for you to find tons of useful information. The subscription is available at a reasonable cost, which provides you with the following information:
- Editors’ name and email address.
- Number of freelancers working in publication
- Essential tips for getting hired by a particular magazine.
On the other hand, if you do not wish to spend a penny, then Google Search is the perfect alternative. Look for custom magazines and trade publications in your favourite industry and you, certainly, will be able to find resources to send a pitch.
How to Prepare an Eye-Catching Query Letter?
You might have written several letters, before this, to different companies, but to find a job in this field, the query letter needs lots of attention: Before finalising your query letter, keep in mind the following points:
1. Do a thorough research
Before beginning with the query letter, you need to grab some information about the specific publication such as:
- What kind of demographic area, they target?
- What kind of voice they use in their articles?
- What type of articles are published by them in a year or two?
- What is the minimum length of their features?
The main point is to acquire as much as knowledge as possible, so that, yours writing style matches with theirs and they can relate themselves with you.
For instance, every company has their own way of starting their article such as with an anecdote, a shocking fact or a quote.
As you will go into a deep research, you will be able to grasp their pattern and various formats.
2. Contact the Editor
While it is a common approach to address the unknown person with:
“To whom it may concern”
“Dear Editor” or
It is recommended to avoid these typos and look for the details of relevant editor including their name and email address.
Since, most of the professionals are easily available on social media, especially LinkedIn, you must check these out too, if needed.
3. Craft an Engaging Subject Line
A subject line should clearly indicate your purpose and must act like a communication medium to the recipient. You are an enthusiast writer with well-developed skills and ready to work. Your subject line should, though not restricted, start like this “Query from Writer [your title idea]”.
Never use punctuation, while writing your subject lines. It risks your email to be categorised as spam.
4. Your query must be detailed with well documented evidence
Writing a query letter is the first and most important step for you to become a well-payed writer, so make sure to do a thorough study of your topic idea. You must surely follow these tips:
- Find relevant statistics
- Have a conversation with industry expert
- Build an acute understanding of why the readers will be benefited from the information provided by you.
This will help you write detail information about your idea in the letter. Additionally, while going through such well-researched and well-prepared letter, the editor will see the copy to halfway to completion and you, as a good addition to the industry.
In the world of immense plagiarism, people want to see something good and unique, so prove your capabilities and make yourself worthy of getting hired.
How to Structure a Query Letter?
Let us look back and see what we have achieved till now:
- We have found the editors’ details.
- We have researched about the specific publication.
- We are done with, how we must address the editor
- We have prepared a well-crafted subject line and
- We have drafted our idea with the help of statistics and industry experts.
Now, since we have gathered lots of information, it is a must to put them into a well-formed structure. Here are some tips:
Paragraph 1: The opening paragraph of the letter helps decide the editor to read the whole letter or to reject it straight away. Make sure it is attractive and begin with the point and show your enthusiasm.
Paragraph 2: Give a detail explanation to your first paragraph. Write about the title and scope of your piece.
Paragraph 3: Now are you are done with the title and summary of your article. This is the place to go more deep into the background information. Tell about your resources, you will be using such as some practical information and who will you interview?
Paragraph 4: Fourth paragraph should be the last one and must explain, why you are perfect for the job. Mention your experience, qualification, volunteer work and any other recommendation or resources that help you prove your skills to them.
- Keep the last paragraph short and concise.
- Ask for sale and marketing.
- Force the editor to think about your piece. You may write something like , “I aspire to write this piece for your publication, do you think it will fit your demographic target?”
After writing the query letter, proofreading is an essential part. If the editor find some typos and grammatical errors, then that would be a huge turn away. Make sure to go through your letter multiple times.
2. Send Multiple Copies at Interval
Editors are very busy professionals. Don’t get nervous, if you do not receive a response at first place. Keep sending them pitches, at an interval and to other publications as well to get an early response.
3. Make sure to Follow up
Since, editor receive numerous letters every day and every hour, it is possible that they may forget about your query, so keep prompting them. This does not act as reflection of your work, but that’s how it goes.
DO NOT FORGET
- Do not forget to bide your time.
- Wait for at least two weeks before following up.
- Send a polite email asking them, if they received your query letter.
Don’t bother them to a length. Have patience, for this is the journey of every new published writer.