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How To Write A Dynamic And Captivating Introduction

What Not to Do

Become addicted to constant and never-ending self-improvement.

Anthony J. D'Angelo

This is an article that will help you to write great introductions.

Well duh!

If that first sentence had been my real introduction, it would have been insulting to the extreme because you see, I already told you that in the title of the article. Seems so obvious, right? And yet daily….daily…I read articles with introductions like that example I just gave you.

Number one, when I’m reading I don’t want to be treated like an idiot.

Number two, my time is too valuable to waste on an article that shows the dramatic flair of a toilet flushing.

I have written about this before but quite obviously I need to write about it again.

Let me introduce you to the Ten Second Rule. This rule states that if you don’t capture the attention of the reader in the first ten seconds you will lose the reader. This is a fast-paced world looking for instant gratification. Instant gratification in writing means a dynamic introduction. The average reader has the attention span of a fruit fly, and they move around just about that quickly. You have ten seconds to make them interested in your article or forget about it.

This is an article that will help you to write great introductions.

Well gag me with a spoon!

Now it wouldn’t be fair of me to give you a suggestion without modeling that suggestion, so what I’m going to do is write three introductions for you to compare. The introductions will be about a fictional recipe. Why? Because I don’t write recipes. I am an essayist and novelist by trade and recipes are way out of my comfort zone. So, if I can write an interesting introduction about a recipe then the logical conclusion is that any writer can. Are you with me?

I’ll start with the type of introduction I see so often on recipe articles, and then I’ll follow that up with two examples of introductions that are actually….well….interesting. For these examples, let’s say I’m writing a recipe article for Cioppino.

A boring introduction is like an overcast, gray day.

A boring introduction is like an overcast, gray day.

The Boring Example

I can’t tell you the number of times I have read a recipe that starts off something like this:

“One of my husband’s favorite dishes is Cioppino. He has raved about it so much that it has now become a traditional meal in our household. I hope you like it.”

Well, Houston, we have several problems with that introduction. First of all, I don’t much care if your husband likes it. He’s the same guy who eats Spaghettios out of a can, so how much credence am I going to give to his opinion?

Secondly, when I was growing up, our family ate cow’s tongue about once a month. Why you ask? Well, times were tough and it was cheap. There was no way I was telling my mother that her cow’s tongue recipe tasted like dried cardboard, not with dad around, so once a month I choked it down and told her how good it was. Thus, it became a family tradition. Do you see my point?

Third, and I hope this doesn’t sound too brutal, but I don’t much care if your family likes it. I mean, it’s not like your family has their own syndicated show on the Food Network, so that really isn’t a ringing endorsement for your recipe.

Now let’s see what I can do with the introduction to “spice” it up a bit.

  • The Ten Second Rule of Writing
    If you don't have a hook at the very beginning of your work, you will most likely lose your reader. If you needs examples, here are seven different types of hooks.

Alternative One

Let’s try this approach:

“In the late 1800s, in the North Beach section of San Francisco, famed Italian fish wholesaler Achille Paladrini, known as the “Fish King,” made a soup consisting of the left-overs from the day’s catch by local fishermen. The inspiration for this soup came from his childhood home of Ancona, Italy, where a similar fish stew was prepared. In Italy this soup is called ciuppin, meaning “to chop,” which describes the process of chopping up the extra’s from a day of fishing the Mediterranean Sea. Today we know it as cioppino and it is a staple in seafood restaurants on the west coast of the United States.”

With this introduction we have a little history. With this introduction we have an interesting fact or two about the recipe. This introduction is not dependent upon the questionable tastes of my family members and thus has some validity to it.

This is the face of a person who has written an exciting, dynamic introduction

This is the face of a person who has written an exciting, dynamic introduction

Alternative Two

Now let’s try another approach.

“Before you ever see it, your nose is aware. The rich smell of seafood entices as you enter the room. The sensory stimulation signals the brain and the brain sends signals to the stomach. Immediately the word ‘hungry’ comes to mind, for hungry you now are. You sit down at the table with great anticipation and the dish is placed before you. There, in a luscious broth, sits large and small pieces of seafood, a veritable cornucopia of the ocean’s bounty, all awaiting that first bite. You bring the spoon slowly to your lips, the saltiness touches your tongue, slides down your throat, and you close your eyes and thank the gods for this wonderful taste treat called cioppino.”

What have I done with this introduction? I have called upon the senses to describe the experience. Since we all share the same senses, I have used that knowledge to appeal to the commonalities of all my readers.

Beautiful horizons await you when you take the time to write captivating introductions

Beautiful horizons await you when you take the time to write captivating introductions

And That’s How You Do It

I'm really passionate about pantomime because it is often the first introduction for a child to theatre, and if that child has a great experience at a pantomime they will continue to come year after year.

John Barrowman

There will be those who say “big deal, it’s only a recipe; why should I waste my time shooting for gold when silver will be good enough?” They will say that those who are looking for a recipe won’t care about the introduction; all they want is a recipe so why bother with a great opening paragraph.

Well, I don’t even know where to start with that kind of attitude.

I begin with the assumption that all writers, whether they write recipes or novels, have the desire to be better writers. They want to improve their craft. Maybe I’m wrong; maybe there are those who could care less, and all they want to do is fill the internet with the basics and quality be damned. I hope that isn’t the case, and for those who truly care about quality, a dynamic introduction is a huge step in the right direction.

But for those who don’t care about quality, let’s discuss the desire to have more readers checking out your articles. If that is your goal, greater viewership, then an outstanding introduction will give readers a reason to return to your articles. If they liked one they will like others, and they will seek you out when they again are looking for a good recipe.

I just did a Google search of cioppino. I was greeted with 821,000 hits. That, my friends, is competition. How are you going to beat that competition? I submit to you that a good step in the right direction is a great introduction. Remember, you only have ten seconds. Make them count!

2014 William D. Holland (aka billybuc)

“Helping writers to spread their wings and fly.”

Comments

Bill Holland (author) from Olympia, WA on March 28, 2014:

Music to my ears, Shyron! Thank you so much and I'll be rooting for you from Olympia, Washington. :)

Shyron E Shenko from Texas on March 28, 2014:

I love this Bill, I know what you mean.

YES! I want to fly.

I want my readers to see what I am saying

In their mind's eye

And feel what I am feeling as I write

I want them to know what I have to say

So on my hubpage they will stay

Voted up, UABI and shared

This is information I will treasure.

Bill Holland (author) from Olympia, WA on February 13, 2014:

Deb, I don't understand why some writers just mail it in with regards to introductions; there is no quicker way to lose readers. Thank you and I hope all is well in OK.

Deb Hirt from Stillwater, OK on February 13, 2014:

As short sa this life is, we have to make EVERYTHING count. Thanks for the lesson of stirring intros.

Bill Holland (author) from Olympia, WA on February 04, 2014:

Michael my friend, thank you. I hope this finds you well and happy. Blessings from my home to yours.

bill

Michael-Milec on February 04, 2014:

Hi again Bill. " Hakham "- though you have express often not to, - against your will, thank you my friend.

Up and useful.

Bill Holland (author) from Olympia, WA on February 01, 2014:

Thank you Nadine! I've been teaching intros for decades now so they come easily for me. Others will find it difficult at first but I think it is so worth it.

Nadine May from Cape Town, Western Cape, South Africa on February 01, 2014:

Wow, great advice. I love Alternative Two. I will think about your advice when I write my articles and short stories. Thanks

Bill Holland (author) from Olympia, WA on January 31, 2014:

LOL..Genna, I am doing that more and more lately. I get in such a big hurry and then leave some ridiculous mistake that makes me look like a 5th grader. You are not alone my friend.

Genna East from Massachusetts, USA on January 31, 2014:

Oops...I spotted a typo in my comment, Bill. I might to type "sage advice,” not age advice. When will I learn to check my words. Even spell check doesn’t help – I’m hopeless. :-(

Bill Holland (author) from Olympia, WA on January 31, 2014:

Thank you Genna. I just named two of my favorite authors. The introduction to "To Kill A Mockingbird" is extraordinary. One day maybe I'll find those magic words. :)

Genna East from Massachusetts, USA on January 31, 2014:

Your intro to this hub drew me in right away…and I was hooked. Excellent hub, Billy! :-) I bookmarked this one in my growing folder of Bill Holland's wonderful tips and age advice.

I loved this video that introduces the opening written by two of my favorite authors…Nelle Harper Lee and Charles Dickens.

I always find the introduction to be the hardest to write because this is what must captivate the reader without a blink.

Bill Holland (author) from Olympia, WA on January 30, 2014:

Denise, wasn't that just about the most horrid meal you have ever had? The smell was enough to gag a goat. LOL Never again my friend; never again.

Thank you!

Denise W Anderson from Bismarck, North Dakota on January 30, 2014:

You make me laugh, bill! I could just see you choking on a spoon in my mind's eye! Then, when you choked down that cow tongue, I was taken back to my own childhood when my mother put sliced cow tongue on the table, and I nearly gagged! You ate it every month! You must be a saint! Thanks for the great suggestions!

Bill Holland (author) from Olympia, WA on January 29, 2014:

PS, if I am doing that then I am happy. Many a book has been returned to the library shelf by me because of that first page. I don't know what the authors were thinking.

blessings and hugs heading your way my friend....and thank you!

bill

Bill Holland (author) from Olympia, WA on January 29, 2014:

You are very welcome vkwok; thank you!

Patricia Scott from North Central Florida on January 29, 2014:

Hi Bill

Writing the introduction that will keep our readers reading is key.

And you are so right: that first ten seconds to me is crucial. If I am not hooked then I close whatever it is and move on. When I go the library, especially if I am unfamiliar with the author, I open the book and begin to read. If I am not hooked quickly, I return it and put it on the shelf. That may not be 'fair' but usually it is pretty accurate at least for me.

Keep on sharing this info with us, Bill, please.

You are helping to create a whole world of writers that others want to read :D

Angels and hugs and all are on the way :D

Victor W. Kwok from Hawaii on January 28, 2014:

These are some great tips, Bill! Thanks for sharing!

Bill Holland (author) from Olympia, WA on January 28, 2014:

Neither do I, Monis, and I suspect quite a few readers feel the same way. Thank you for stopping by.

Agnes on January 28, 2014:

Introduction could be the key. If it's boring to start with, I don't carry on.

Bill Holland (author) from Olympia, WA on January 28, 2014:

Mary, Bev doesn't eat fish either...so you are in good company...as I already knew you were. :) Thank you my friend.

Mary Craig from New York on January 28, 2014:

I don't like fish, I know its criminal. However, after reading your introduction I am almost ready to order cioppino! Note, I said almost because I really don't like fish.

Another gem to add to my treasure chest of Billyisms!

Voted all but funny.

Bill Holland (author) from Olympia, WA on January 28, 2014:

It is for sure, Carter! Thank you my Sydney friend. I hope all is well with you and your family.

Bill Holland (author) from Olympia, WA on January 28, 2014:

Thank you Chitrangada! I greatly appreciate you taking the time to comment.

Bill Holland (author) from Olympia, WA on January 28, 2014:

Eddy, it is a good sign indeed my friend. My work is done if that is the case. :) Thank you my dear and love always.

billy

Bill Holland (author) from Olympia, WA on January 28, 2014:

greatstuff, interesting reaction to the introductions. Thanks for your input.

Bill Holland (author) from Olympia, WA on January 28, 2014:

Thank you Alicia! I hope the examples drives the point home.

Bill Holland (author) from Olympia, WA on January 28, 2014:

I love it John! You made my day with that comment. Thank you! Now go find yourself some cioppino!

Mary from Cronulla NSW on January 28, 2014:

Great stuff here Billy and as always you give me lots to think about and help to improve what I write, thank you..man that hook is just so important right? Voted ++ & shared..Cheers

Chitrangada Sharan from New Delhi, India on January 28, 2014:

There is no doubt that a great Introduction will compel the reader to read further.

Great hub with useful suggestions! Thanks!

Eiddwen from Wales on January 28, 2014:

As always Billy another great lesson and again I have to say that you are a very good teacher !!!Your video clips always add to what I have learnt from you and I remember it all which must be a good sign. Take care and enjoy your day.

Eddy.

Mazlan from Malaysia on January 27, 2014:

Another great post from you Bill. Example #2 is the best. Personally, I might skip to another page if I read introduction #3!

Linda Crampton from British Columbia, Canada on January 27, 2014:

Great advice, as always, Bill, and a great reminder about the ten second introduction rule. Your examples of different beginnings for a recipe article are very interesting!

John Hansen from Queensland Australia on January 27, 2014:

Another helpful hub Bill, I agree totally if the introduction 9or first verse of a poem)doesn't grab a reader's attention you're wasting your time writing the rest of the article etc. I had no idea what 'cioppino' was so to get me in the introduction would need to be special....your third example did that. I thought instantly "where can I get me some of that?" i could smell the aromas. The second wasn't bad, giving an interesting history of the dish, but the first...forget it, didn't tell me anything. Voted up.

Bill Holland (author) from Olympia, WA on January 27, 2014:

It really is my pleasure, Randi, but thank you for saying so.

bill

Randi Benlulu from Mesa, AZ on January 27, 2014:

Whenever I read these, I apply them to myself. Am I doing this? What can I change? Etc., etc. Thank you, Bill for guiding us and showing us how to, hopefully, do it right.

Randi

Bill Holland (author) from Olympia, WA on January 27, 2014:

Donnah, it is a tough lesson for students. I fought this battle for years in my classes. Once they get it they have it for a lifetime, but reaching that point is like pulling teeth. :) Thanks for sharing.

Donna Hilbrandt from Upstate New York on January 27, 2014:

Bill, you are speaking my language! I just bookmarked the same video (the 1st one) to use in a lesson about improving introductions. Getting started seems to be the most difficult hurdle for students.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Blessings to you as well, Faith, and thank you. This was mainly for those new followers who did not have a chance to read the earlier ones...and a gentle reminder for those of us who forget things. LOL That would be me!

bill

Bill Holland (author) from Olympia, WA on January 27, 2014:

Crystal, when I read a comment like this one, coming from a professional in the field, I feel very good about what I have written. Thank you for your perspective and confirmation.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Suzanne, I've read your articles and the introductions are very good. Keep doing what you are doing because you are doing it well. Thank you for the comment.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Nell, I don't think you have ever approached rubbish. I greatly enjoy your articles and I'm not a pushover. :) Keep doing what you are doing my friend, and thank you!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Pearl, I am very happy if my suggestions have helped you. That's why I write these writing articles. I will never get rich from writing them....not in a monetary way...but I receives gifts every single time someone writes a comment like you just wrote. Thank you very much.

bill

Faith Reaper from southern USA on January 27, 2014:

Your other articles on introductions stuck in my mind and so I have been trying my best to be captivating. The improved introduction examples you have here are great and do drive home your point of having a captivating introduction for sure!

Blessings,

Faith Reaper

Crystal Tatum from Georgia on January 27, 2014:

You are so right, Bill. We were taught in journalism school that most readers don't make it to the jump page anyway, so you better have all the pertinent facts in the first few graphs. And if you want them to read on, you've got to really capture their interest right away.

Suzanne Day from Melbourne, Victoria, Australia on January 27, 2014:

Loved this hub and enjoyed the three examples.....except maybe not for the boring one! I have been guilty of bad introductions before, but now I lean towards the history type ones, giving an interesting description of sorts to get the reader sucked into reading more. Voted useful and thumbs up!

Nell Rose from England on January 27, 2014:

Awesome advice bill, and yes I have seen those too! I often get stuck with beginnings, in fact I did go back and delete some, move other paragraphs around and so on when I had been writing here for a while because I realised that most of my intro was rubbish! lol! great hub as always, nell

Connie Smith from Southern Tier New York State on January 27, 2014:

Billy, my approach to articles has taken a definite turn for the better after having heeded your 10-second rule. Now I think very hard about the 'hook' and its impact. Incorporating the senses is also something I have been working on. Thank you for these valuable lessons, my friend ;) Pearl

Bill Holland (author) from Olympia, WA on January 27, 2014:

I do the same thing here on HP Bill. They already have my view recorded when I click their article, so whether I spend ten seconds or a minute is my choice. My time is valuable and I won't read something that bores me. Yours never bore me. :) Thanks buddy and knock them dead this week.

Bill De Giulio from Massachusetts on January 27, 2014:

Hi Bill. I think about this every time I sit down to write an article. I definitely remember you writing about this before. I think it's so true that we have ten seconds to grab a readers attention or else they stop reading. I know this to be true because this is what I do. I start to read an article and if I make it to 30 seconds chances are I'll read the whole thing. If it doesn't grab my attention in those first few sentences I move on. Thanks for the reminder. Have a great week.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Ann, those are great words of advice, and yet it is amazing how many writers start out that way. Like we had no idea they were writing the information. LOL Thank you!

Ann1Az2 from Orange, Texas on January 27, 2014:

Thanks for the info, billybuc. I remember a literature teacher I had one time told me to never start out an introduction or any paragraph with the words "I think." She said that should be apparent to the reader when he reads what you write!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Thank you Sheila. I was hoping by giving examples that people would notice the difference.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Flourish, it's not much time but it can be done. Good luck with your introductions and thank you.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Thank you Ann and it is obvious in your writing that you got the message. :) It's always good to be back after taking a weekend off...I always feel more refreshed and creative on Mondays. It sure took me a long time to figure that out. LOL

I will enjoy my evening and I hope you do the same.

bill

sheilamyers on January 27, 2014:

Thanks for another great reminder about creating an attention grabbing intro. I really enjoyed the examples you provided. By writing three for the same "hub", it's so easy to see what works and what doesn't.

FlourishAnyway from USA on January 27, 2014:

I like your 10 second rule. Gotta keep things interesting, especially with so many things competing for our attention these days.

Ann Carr from SW England on January 27, 2014:

I read your other hub about this and ever since then I've been acutely aware of my introductions (more than I was before!). You can never say it enough times. 10 seconds - you can't say much in that time so you'd better make it good! The trick is to make the next 10 seconds, then the next, equally good if not better.

I do try, honestly I do..... but I want to try harder. Have I got the message?!

Enjoy your evening, bill! Good to see you back after the weekend.

Ann

Bill Holland (author) from Olympia, WA on January 27, 2014:

Heidi, as a former teacher I agree with you about book reports...and poor teaching in general...and SEO is the black hole of writing as far as I'm concerned. I'm a purist by heart and always will be. :) Stay warm my friend; it is a chilly one indeed there.

Heidi Thorne from Chicago Area on January 27, 2014:

I blame school book reports for the blah intro problem. I also blame SEO. All these writers are doing is checking off items on a list of things they think are needed. Not! BTW, my toilet flushing how-to will be coming soon. :) Warm greetings from subzero Chi-town!

Bill Holland (author) from Olympia, WA on January 27, 2014:

DJ, I'll tell you a secret: I'm too lazy to tackle a historical fictional epic. Way too much research for this boy. I admire anyone willing to try, so in my book you are already a success. Happy writing my friend and thank you for always being here.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Wiccan, thanks for stopping by. The SEO stuff does make it a bit difficult when we are talking about interesting introductions, but I think the extra effort is worth it. Good luck!

DJ Anderson on January 27, 2014:

Happy Monday to you, Bill!

We have coastal breezes enough to have my wind chimes singing and

the sun is in full glory with only wispy clouds skipping by. We are to reach a most pleasant 80 degrees and the hum of the air conditioner

is clicking on as we speak. I'm in shorts and sandals and am happy to say, 'all is well in my world'.

I am keeping my toes to the fire while researching and writing my novel.

I figure another couple of decades and I should wrap it up.

What was I thinking?? You may have to write an informative article

telling more dumb asses like me, "Don't start off with a historical fictional epic novel!"

I see you are spreading more good and useful information about.

I appreciate all the good advice and appreciate you for all your encouragement.

Thanks a million,

DJ.

Mackenzie Sage Wright on January 27, 2014:

Thanks Billy, I'm going to put some of this advice to good use. It's so important to hook the reader early and I've always felt introductions were my weak point, particularly when trying to weave in SEO. Great hub!

Bill Holland (author) from Olympia, WA on January 27, 2014:

I agree with you DreamerMeg. I think all writers know this but sometimes just get in too big a hurry and forget it. Thanks for your thoughts.

DreamerMeg from Northern Ireland on January 27, 2014:

Thanks for this and the ten second rule - we should remember that in everything, including presentations!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Glimmer, you aren't the only one. Check out the next recipe that comes up on HP...I think you'll see what I'm talking about. I'll bet nine of every ten start out exactly the same way....and it is so easy to change it and make it interesting. :) Good luck with those revisions and thank you.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Jackie, you have an Aunt Marthy? I thought I was the only one. LOL I do try to write each article like a best seller; I don't always attain that lofty goal, but I try. :) Thank you my friend and have a great week.

Jackie Lynnley from the beautiful south on January 27, 2014:

You know I really get this. I too sometimes will tell you about my family or such in a hub here with friends because it is just HP right, what does it matter? But if we are going to write we really should strive to make every article a best seller. If it doesn't do that at least it won't turn off the ones who stop to read you and don't know Aunt Marthy! huh? lol

Claudia Mitchell on January 27, 2014:

I love reading these how to article you write Bill, except that then I have to go back and and check all my intros. I think I have a recent one about my husband really liking something. Uh oh! Seriously though, these really are helpful and make me, and others, think about their writing. Thanks.

Bill Holland (author) from Olympia, WA on January 27, 2014:

I'm glad to hear it Dianna. I was hoping the examples would help clarify the point I am trying to make. Thank you!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Sha, you have indeed succeeded. LOL Well done, mate!

Bill Holland (author) from Olympia, WA on January 27, 2014:

I know you do, Dora, and it shows in your writing. Well done and thank you!

Dianna Mendez on January 27, 2014:

I will keep this in check, Bill. Ten seconds is not much but when it comes to writing it is the defining mark for capturing a reader's attention. I like your example, it helps to further clarify your point. Thank you.

Shauna L Bowling from Central Florida on January 27, 2014:

I'm posting a comment in the comment section because I have a comment to make.

Ha ha! Are you bored yet? Have I stated the obvious?

I commented on your first article regarding intros, so I thought I'd just make a stupid statement this time around. By George, I think I've succeeded!

Dora Weithers from The Caribbean on January 27, 2014:

Bill, I still remember a previous article you wrote about introductions. I can hear you whispering over my shoulder to grab the reader's attention. Thank you for re-emphasizing the Ten Second Rule. I keep trying.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Sheri, I love your reflection on this theme. Well done my friend and I agree. Thank you!

Sheri Dusseault from Chemainus. BC, Canada on January 27, 2014:

Great advice Bill....and I think it can apply to more than writing....as in you only get one chance to make a first impression. Thanks.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Victoria, there are days I agree with you....and then I read something absolutely brilliant and I am filled with hope again. :) Thanks for the visit on this gloomy Monday.

Bill Holland (author) from Olympia, WA on January 27, 2014:

My pleasure, Lesley, and I'm glad you changed your profile picture....I really like this one...and hope to see a current one soon. :)

Victoria Van Ness from Fountain, CO on January 27, 2014:

I have way too many people to pass this on to! lol It seems that hardly anyone truly knows how to write anymore! Thanks for this informative article!

Jane Arden on January 27, 2014:

Again, you've made my day Bill. thank you for that!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Thank you Joelle and I agree with your summation at the end...try your best. I will check out that lady; thanks for the referral.

Bill Holland (author) from Olympia, WA on January 27, 2014:

lifegate, thank you Sir, and have a great week of writing and spreading the word.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Lesley, it does not surprise me that you loved the one with the senses....you are a sensual person. That is evident in your writing....explore that...let your senses guide your writings....it is a commonality we all have to write to it. :) Thank you my friend; I hope your Monday has filled the early morning promises for you.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Carol, you are right....sometimes it takes twenty seconds. LOL Garlic and cheese...had some last night. Yummp! :) Thanks Carol.

kidscrafts from Ottawa, Canada on January 27, 2014:

Great points, Bill! You are right with the Ten Second Rule. It's true also when you make a video.... don't waste people's time and try to sell your salad withing the first ten seconds :- )

I think that unfortunately a lot of people who write recipe don't see the point of writing a great introduction and so they don't bother. But I read some very interesting and fun intro to recipes. I don't know if you ever visited this hub lady https://hubpages.com/food/Falafels-Recipe?... She has fun ways to introduce delicious recipes!

Anyway... the lesson to be learned here is that whatever the subject, make an interesting intro! Great lesson and I try my best :-)

Enjoy your week!

Bill Holland (author) from Olympia, WA on January 27, 2014:

True words, Stages....I am a teacher and I love to help people....thank you!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Thank you Mari...the five senses....we have to take advantage of them in our writing.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Eric, spoken like a true writer. I love your line...thank you for it.

William Kovacic from Pleasant Gap, PA on January 27, 2014:

Thanks for the lesson, the helpful videos, and your examples.

Always enjoy and learn from your articles. Thanks again, Bill!

Jane Arden on January 27, 2014:

Brilliant hub and to echo The Stages Of ME, it really does have passion, bite and to add one of my own, humour! I could read your work all day Bill. The introduction to this article made me laugh as I was quite happily reading away, not even noticing that you'd said the same thing twice. Hmmm. What does that say about me I wonder. LOL. Its true though, the introduction really is the winner or killer and the title. Again I have a hub I want to bookmark. It's a good job I follow you, your whole page is my bookmark.

BTW, I preferred the introduction that appealed to my senses. Especially as I'm hungry right now.

carol stanley from Arizona on January 27, 2014:

Sometimes it may take 20 seconds if I have the time. People want it all right now..And you are right I don't care who loves a dish..most people don't know what good food is...anyway. When I can hear garlic sizzling, or cheese dripping off I am in. And for other intros...ummmm now I will have to think about that and get back to you.

Kathy Henderson from Pa on January 27, 2014:

Dear Billybuc

That is a compliment coming from you.

You are a teacher at the heart :)

dragonflycolor on January 27, 2014:

The 2nd introduction is my favorite!

Eric Dierker from Spring Valley, CA. U.S.A. on January 27, 2014:

Great stuff, I think all of life should be like that opening paragraph.

Bill Holland (author) from Olympia, WA on January 27, 2014:

Stages, you just wrote something beautiful...."if the swell in our heart always leaped to the page as it is felt." That is some great writing....well done my friend, and thank you!

Bill Holland (author) from Olympia, WA on January 27, 2014:

Donna, thank you. I've already written it but naturally have not found the time to download it....sooner rather than later I hope.

Kathy Henderson from Pa on January 27, 2014:

Wow Billybuc

This was an article written with passion and a bit of bite, however very helpful and truthful. I am not as talented as many here, so hope my writing does not offend the literary geniuses here. I appreciate the advice of those more skilled and learn much from other authors here on hub pages. I must say even with desire it's difficult to put some of it into play when it's not an area of skill. I suppose it's like a sport, say basketball, one miss then two and so on. Eventually with practice we sometime take a shot and make a basket. I would love for typos, spelling and grammar issues to be corrected as we type. How awesome it would be if the swell in our heart always leapt to the page as it is felt. If it would be interpreted as it is in our heads. Great hub and advice, I am always excited to learn so thank you for sharing:)

Cygnet Brown from Springfield, Missouri on January 27, 2014:

I would bet that you could write a short e-book with all the tips you know about writing introductions. Let me know when you do, I'll buy it!