Kshitiz Gaur has earned money online in a variety of ways, including freelance writing, answering questions, and blogging.
Do I Really Need Content Writing Tips?
You can actually learn a lot about content writing by simply doing it. However, you can advance quickly if you take advice from someone who has been doing content writing for several years.
The right advice can help you double or triple your earnings in no time. So you are leaving money on the table if you aren't learning from the experience of others.
I don't claim to be an expert on content writing, but I have had a lot of success in my freelance writing career. Maybe clients liked my content because I was doing something right.
In this article, I will share all content writing tips that a beginner must know about.
Write a Compelling Headline
If your headline isn't attracting people to your article, you need to take it very seriously. A great headline can be the difference between a successful article and a failed one.
The search engines don't care much about your headline as long as you are using the right keywords, but people do. Since search engines care about people, they will rank your article lower if your headline isn't attracting them.
It is not easy to write a headline that stands out and makes it impossible for the viewer to not be intrigued. This is something that you will have to master with time and experimentation. Maybe you can ask a friend to give his opinion on the few headlines that you have come up with.
A Killer Introduction is Necessary
There are several ways to do an intro right. If you have some authority on a subject, it would be great to mention why you are an authority in the beginning of your article.
It is important for the reader to feel that you are offering something that several other articles on the topic aren't. If the reader feels that way after reading the first few lines of your article, there is a really high chance that he or she will read till the end.
While writing the introduction, think about what the readers want and how you can help them in getting what they want. You just have to convince the readers that you understand their needs and have the knowledge or expertise to help them.
Bonus Tips: You can quote some stats to make the introduction even better. In rare cases, you can write something controversial to hook the readers. For instance, I could have written something controversial like most content writers don't know how to write properly in the beginning of this article but that is not my style.
You could be one of the finest content writers out there and still end up disappointing the readers if your articles aren't well-researched. Research is the backbone of any article even if it is on a topic that you have some expertise in.
There is always something that you can add after doing research and going the extra mile for your readers is what separates the good content writers from great ones. Make sure that you don't rely on just one source and verify everything that you write because wrong information can ruin an article easily.
Detailed Content For The Win
If you want to do well in the long run, you have to write content for people and not just the search engines. People love content that goes into detail and adds to their knowledge. Nobody wants to read 5 articles when he can just get all of his answers in one article.
It is common for people to first scroll and see if your article is worth reading or not. If your article is too short or unattractive, your bounce rate will be high, and the search engines will know that your content is not good enough.
I am not asking you to write a 10,000 word article. It is fine if you can write at least 2,000 words on the topic. It depends on the topic, but 2,000 words are enough in the majority of the cases. Just don't force yourself to write more if you don't have anything to add.
Keywords Are Your Best Friend
Using your keywords well is important because the article won't reach the readers if you don't know how to use the keywords. Following are the places where you should use keywords.
- Your title and description
- Headlines (only the first headline is fine)
- Anchor text
- In the beginning of the article
- At the end of the article
You have to ensure that the keywords aren't overused, or you will get a penalty and drop in rankings. My advice is to use the keywords naturally and not to worry too much about using the keywords.
A content writer should always give first priority to the quality of the content, and you will find yourself using the keywords naturally after practising for a while.
You can use variations of the keywords because the search engines understand the variations and their meaning really well.
Break it Down
Just look at how this article is structured and see how I have divided it into various parts to make it more readable. Since you are writing content for humans, you need to make sure that you break it into parts to make it more readable. Nobody wants to read a huge wall of text with no headings or breaks.
One brilliant writing advice that I read somewhere said that you should always write paragraphs of different sizes to make it more interesting for the reader. So you shouldn't be afraid to add paragraphs and have like 25 paragraphs in your article.
There are a lot of successful blogs that only have a line or two in a paragraph. The readers enjoy them a lot, so it would be wise to follow what they are doing.
Good Photos Make Content Better
Photos and other type of visual content help the viewers in reading and understanding the content. You just have to make sure that the photos that you are adding are relevant.
It would be a great idea to use tools like Canva to create infographics, and you will surely be surprised by what you can create on Canva for free. The infographic that you saw earlier in this article was also created using Canva. I am only giving you the content writing tips that I personally use, and they have got me some amazing results.
Photos add spark to the content, and they increase the chances of the reader reading till the end. As long as you are not overdoing it, you should be fine. Just make sure that the photos that you use are either Creative Commons, or you have the license to use them.
This is something that is very obvious, but a lot of people forget to use this advice. I recommend that you set a daily writing goal of 500 or more words and do it consistently. This will build your writing habit and improve your content writing skills at the same time.
First, you can write about the topics that you know about and then write about topics after doing research on them. If you apply this tip properly, you will see a lot of difference in your content quality in a matter of months.
If you work with clients, it is important to create your own content and explore areas that you are passionate about. You can create your blog and write content there to not only improve your writing skills but eventually start making money.
Edit Like Crazy
Editing is where an experienced content writer does his best work. After proper editing, a rough draft of an article can be transformed into an amazing resource which will keep the readers hooked till the end.
You can also keep revising the articles that you publish to fix any mistakes and improve the flow.
There is no such thing as excess editing because this is what separates great content writers from good ones. However, if you are working with a client, you shouldn't spend too much time on writing an article if the job is a fixed price job.
In simple words, the quality of your content and the time that you spend in writing it should depend on how much you are getting paid. Experienced clients know that you can't write the best content if they aren't paying you what premium writers charge. This doesn't mean that your content should be full of grammatical errors and typos, but it doesn't need to be top notch to satisfy the client.
A mastery over content writing is one of the best skills that you can possess in the digital world. It will not only help you in creating amazing content for yourself but enable you to have an amazing career as a freelance writer. You can easily use this skill to earn some extra money or a full-time income depending on your needs.
I recommend investing in yourself and getting a good content writing course if you want to speed things up.
I have tried my best to include tips that have helped me in my freelance writing and content writing career. All of these content writing tips can easily be applied by a beginner because there isn't anything complicated about them.
I hope you enjoyed this article, and it helps you in improving your content writing skills.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Kshitiz Gaur