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Beyond Attention Grabbing: 5 Ways to Build an Introduction Everyone Wants to Read

With an MFA in fiction writing and 20+ years of college teaching, I am an authority on English composition, literature, and online learning.

Writing a catchy intro is easier than you might think. Read on to learn tips and tricks to hooks your readers.

Writing a catchy intro is easier than you might think. Read on to learn tips and tricks to hooks your readers.

Grabbing attention is mightily important to internet writing and every other type of writing as well. Have you ever read all of something that was boring in the first few paragraphs? You skipped over those boring words to read something else nearly the minute your attention was not grabbed, didn’t you?

That’s the way we readers roll today. We are blasted with a staggering over-abundance of choices in media today, and that abundance has allowed us to evolve into discerning, media-savvy people. And that’s a wonderful thing all around for readers.

But, it’s not so handy for writers because where once there were only books and pamphlets, now there are nearly limitless sources and types of information available. We’ve got to up our game if we wish to keep on playing.

Let’s just face it, many of us must write and write engagingly regardless of competition or medium or anything else. To this end it is useful to borrow and update introduction methods from journalistic, creative and essay writing.

Please don’t forget that any time you think of an unusual approach to your introduction, you should always write a draft of it even if you are unsure of its quality.

An idea for an introduction that doesn’t seem to lead into the rest of the writing or that seems to stall for other reasons will prove this in the first draft, so your own process edits out bad ideas with no second-guessing necessary.

If you find yourself without an idea, try using these angles to write an introduction.

Nothing more indelibly hallmarks quality writing than an appropriate, helpful introduction.

— J.M. Dunbar

The 5 Types of Introduction

  1. The Provocative Introduction
  2. The Contrast or Conflict Introduction
  3. The Cumulative Interest Lead
  4. The Question Lead
  5. The Descriptive Lead
  6. The Combined Lead
The human hand can write about 11 words per minute but can type as many as 100 words per minute. Which speed sound more efficient?

The human hand can write about 11 words per minute but can type as many as 100 words per minute. Which speed sound more efficient?

1. The Provocative Lead Introduction

Very sexy, very sticky, the provocative introduction sweeps in wearing a corset and cracking a bullwhip. It yanks at the reader’s attention toward it and then ties it down with velvet bonds. Whatever else, the provocative lead is memorable, as in naked telegram memorable.

The most famous provocative lead is “In the beginning God created Heaven and earth.” Here are some others.

Provocative Lead Introduction Examples

He thought he had killed his wife, but then he nearly fainted when he realized she was alive and he was covered in someone else’s blood.

Slaughter wasn’t what he thought he was sent to do.

We never thought it would go so far when we placed that advertisement.

Partly dismembered bodies floated like jetsam around us in the water.

When writing for a blog or any other internet publication, you must compete for readers with a staggering range of choices in reading material, and you must interest your reader quickly, within just a few lines, because today’s readers are habitual skimmers. The blurring pace of the internet makes hooking your readers’ attention quickly ever more important.

When writing for other purposes, you still must compete for your readers’ attention, and the provocative lead still works.

If you are having trouble writing your own provocative lead, look at a few crime novels. Novels in this genre often start off with a big provocative bang of an introduction. It’s easy for those authors because their stories are shocking and murderous. If you are writing a yearly company safety report, you may not have such an intriguing story to tell, but you can still use techniques from provocative leads to write a better introduction about yearly safety goals.

2. The Contrast or Conflict Lead Introduction

This lead uses differences to highlight the topic. In a perfect world, the differences highlighted will line up in a sensible order and outline the parameters of the piece of writing you are introducing. Make that happen if your world fails to line up perfectly.

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Contrast or Conflict Lead Introduction Example

I simply won’t use expensive hair dye anymore. Although the marketers claim the higher end dye stays on hair longer, it does not! The commercials also claim that the color of the hair after dying is more vivid and has a brighter shine, but the difference is indiscernible. They also claim that cheap hair color damages hair more than the more expensive types, but there is no proof this is true.

Obviously, the contrast/conflict introduction lends itself to comparison/contrast writing, but it also works well when writing about a process, or evaluation or definition. It does require a bit of thought, but don’t leave this approach out of your writing arsenal.

3. The Descriptive Lead Introduction

The descriptive lead is considered the storyteller’s lead because it is structured like a scene from a story. Since introductions need to be of interest and have a hook, or cliffhanger, writing a microcosmic scene can work well.

To write an introduction using this lead, try imagining the whole point of your writing in miniature, just shrink it all down in your mind’s eye. Then try to write a description of what you saw there. Rely on broad swipes and specific details.

Descriptive Lead Example

The marching band from the high school played throughout the entire afternoon, though just that endless playing itself should have alerted the townspeople that something unimaginably horrible was imminent. The children, let out of school to march along Main Street in their Halloween costumes, collected candy from the merchants along the parade route. Just about everyone in the small town was there. Everyone, that day, unfortunately included Billy Bob Bauer, the towns preeminent drunk driver. No one could see where the screaming was coming from until it was too late to get out of the way, which is why so many people died that day.

Don’t forget to appeal to all five senses when writing description: sight, sound, touch, smell, and taste.

As you re-read your draft, the details in the descriptive lead should stand out vividly. That is what description does best and why it works so well as a method of leading into your writing.

Maintain dramatic tension in your descriptive introductions. Give away some details, but keep the bulk of them for the body of the paper.

Writing Tip: Try thinking of writing the descriptive lead introduction as if you were a burlesque dancer. You want to take off enough of your clothes to let the audience know they will get to see more flesh eventually, but don’t show them so much that they already know where all your birthmarks are located before the lap dance.

The more writing techniques you master, the easier writing becomes and the better you become at it.

— J.M. Dunbar

4. The Cumulative Interest Lead Introduction

This lead, which uses a list of salient facts or statistics. It works so well because people are attracted to these lists. To be effective, the list needs to be long and overwhelming.

Similar to the descriptive lead, this lead’s list of facts will imply the thesis or main point of your writing because the facts you use draw another type of picture, hinting at the facts to come.

Cumulative Interest Lead Introduction Example

The cats’ shots cost $206.00 per year. Their food, a good brand, costs $576.00 per year. The litter costs another $275.00 per year. Treatments to prevent fleas and ticks costs about $480.00 per year. A spay or neuter costs $200.00 with shots included. Emergency veterinary care can cost thousands of dollars. Although having kitties isn’t at all free, it is still worth the price to me.

Some cats are more interesting than others.

Some cats are more interesting than others.

If we were to build a paper from just this introduction, shots, food, litter, treatments, spays, and emergency care would be the primary points of the paper. We can guess that the paper’s thesis will be that having kitties is worth the expense. The use of specific dollar amounts strengthens the thesis and leads the reader to the writer’s conclusion.

Since an introduction organized this way lends itself to clarity, the cumulative interest lead is useful for complex subjects.

5. The Question Lead Introduction

The question lead, in which the primary question answered in the writing is asked as a way of introducing the reader to the writing, is taken from journalism. This lead is powerfully overused, but with the right approach, it still works every time.

To write an exceptional question lead, picture your readers and imagine how to phrase the question so that it has obvious impact on your readers’ lives. Think about their values, and beliefs especially, because appeals to these are potent and can attract sustained curiosity about what you are writing about.

Avoid rhetorical questions. Focus on questions that involve the reader.

Question Lead Introduction Example

If someone told you that 80% of childhood suicides where accomplished with a gun that was kept in the child’s household and that 90% of all suicides by firearm are successful, would you change your opinion about gun control? Would you volunteer your time to influence your community and legislators to do the same?

So, in developing this introduction, you will also be providing a stylish, albeit sketchy, outline and a clear indication of your thesis and of what is to come in the writing.

The Combined Leads Introduction

Combining Introduction Techniques

Lastly, don’t forget the best type of lead in to your introduction: one you fused together because it was perfect for your writing purpose. So, if you find a way to use two or even more of these introductory leads, do it.

The best writing, the kind everyone wants, is original, succinct, clearly written and engaging.

Lead strong and make an impression.

Lead strong and make an impression.

What Works for You?


Try these practice exercises to improve your introductions with imaginative leads.

  1. Just pick any one of the types of leads and writing an introduction to a essay reflecting on the upcoming alien invasion. You may take any position on the invasion, happy, sad, scared, but try to write a dramatic, entrancing introduction.
  2. Using another type of lead, write an introduction for a character sketch about your most loathed relative. Which lead do you think will work best?
  3. Choose your least favorite type of lead, the one you dismissed using the minute you read about it, and write an introduction to an essay, editorial, or article about a revival you attended where snakes were handled. Be serious.

What Stuck?

For each question, choose the best answer. The answer key is below.

  1. The Provocative Lead works because of its many details.
    • Mostly False
    • Mostly True
  2. The Contrast or Conflict Lead uses homogeneity.
    • Mostly True
    • Mostly False
  3. According to the article, the best lead is the Descriptive Lead.
    • Fairly True
    • Mostly False
  4. The best lead to use is one you designed yourself specifically for your writing project.
    • Mostly True
    • Mostly False

Answer Key

  1. Mostly False
  2. Mostly False
  3. Mostly False
  4. Mostly True

Hardest Quiz on Earth Today

For each question, choose the best answer. The answer key is below.

  1. The Question Lead is all about facts and figures.
    • Mostly True
    • Mostly False
  2. The Contrast Conflict Lead focuses on what we all have in common.
    • Mostly True
    • Moslty False
  3. The Cumulative Interest Lead is an overwhelming pile up of facts.
    • Mostly True
    • Mostly False
  4. Using the Provocative Lead involves insulting a lot of folks just for the fun of it.
    • MostlyTrue
    • Mostly False
  5. A Descriptive Lead relies on controversy to capture readers' attention.
    • Mostly True
    • Mostly False

Answer Key

  1. Mostly False
  2. Moslty False
  3. Mostly True
  4. Mostly False
  5. Mostly False

Interpreting Your Score

If you got between 0 and 1 correct answer: Give up and do math! We think you hate writing!

If you got between 2 and 3 correct answers: Go back and read all the words in the article.

If you got 4 correct answers: Work harder, loser. This was the easiest quiz we ever wrote.

If you got 5 correct answers: Congratulations on your fine score. This article was written for high achievers just like you!

As always, we have enjoyed writing to you, and we appreciate your readership. You may drop by any time to read more about writing. We'll leave the site on for ya!

We'll write more about writing when we get the hay in.

We'll write more about writing when we get the hay in.

Works Consulted

Donald, Robert B. Models for Clear Writing. Englewood Cliffs: Prentice Hall, 1994. Print.

Harris, Muriel. Prentice Hall Reference Guide. Upper Saddle River: Pearson, 2017. Print.

Jeff Rackham, Olivia Bertagnolli. From Sight to Insight: The Writing Process. n.d. Hardcover.

Phillips, Rance G. Baker and Billie R. The Sampler: Patterns for Composition. Lexington: Heath, 1986. Print.

Rise B. Axelrod, et. al. The St. Martin's Guide to Writing. New York: Bedford, 2016. Print.

Strunk, William and E.B. White. The Elements of Style. New York: Macmillan, 1999. Print.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


Jim Henderson from Hattiesburg, Mississippi on June 02, 2020:

Certainly some very practical ideas to grab and hold the reader's attention. Many of your descriptions were vivid and entertaining in themselves.

Audrey Hunt from Pahrump NV on June 24, 2019:

I write instruction articles and books. Do the same rules apply for the introduction? Thanks for this informative article.

Richard Green (author) from New Mexico on June 22, 2019:

Thanks, Gupi!

Gupi on June 20, 2019:

Some very useful advice. Thank you for sharing.

threekeys on August 24, 2018:

Richard - colourful and helpful tips. I am definitely going to try them out.Thankyou kindly!

Kenneth Avery from Hamilton, Alabama on August 24, 2018:

Richard -- amazing work. Helpful, but not too crammed with idle wisdom. Thank you so much for such a delightful hub.

Sorry for taking so long to write.

Life has a way of taking you to places that you really didn't want to go.

Keep in touch.

Richard Green (author) from New Mexico on July 18, 2018:

Thanks, Audrey!

Audrey Hunt from Pahrump NV on July 18, 2018:

Informative and most interesting. I work hard at coming up with just the right introduction and your tutorial is just what I need. Thank you for sharing and thanks for the follow.

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