I am a digital marketing consultant and an entrepreneur. I have worked with several branding freelancers and created online businesses.
This article isn't another one to have you buy into the overnight hype of six figures. Copywriters make money. But this income reality takes years, effort, and active study through experiments.
The truth is even mediocre copy generates sales. That's why you have copywriting and powerful copywriting. Great copywriters don't just write well; they listen well too. They are also insatiably curious. Adapt fast to change and are inflexible about planning and strategy.
If you have these natural qualities, you already have an advantage when writing to sell. Don't lose hope yet. You don't have to be a marketing word whiz to make sales using your content. Walk away with even two tips from this post, and you're on to a good start.
1. Don't be a turtle
Be a hare when creating content, be the turtle when waiting for results. It's not viable to create one high-quality piece every month. Your audience will forget about you.
According to Letter.ly, 7.5 million blog posts get published every day. That's a lot of content. Creators are also repurposing these long-form content for other mediums. In 2018, creators shared 95 million photos and videos on Instagram per day. This number has possibly doubled or tripled by now.
The best approach is good, consistent content regularly. Keep a production flow you can manage. This approach will help you build content expectancy in your audience.
2. Have an edge
Copywriters are everywhere. They are marketing their skills online or using courses to share their knowledge. Statistics from Career Explorer say there are 131,200 copywriters in the United States. Furthermore, Career Explorer researchers believe the copywriter job market will grow by 7.6% between 2016 and 2026.
Remember, this skill is learnable. This field is also not the most regulated for quality. Try to make yourself stand out and prove your words connect with readers. The differentiator is personality. In what tone do you write best? Does your writing make people reach for their wallets?
The best writers have a unique voice. They have a distinct tone that lights up readers. It's good to know your writing style. So you can adapt it to create work for different brands.
3. Create art last
Before you create rhymes or make catchy phrases, solve problems first. Everyone wants to make the jingle people can't get out of their heads. But will it sell?
Disneyland's "the happiest place on Earth" tagline doesn't only sound good. It captures the idea of the brand well. To avoid research is to skip the delicious one-liner. Like Don Draper in Madmen said to Peggy Olson, "You're not an artist, Peggy. You solve problems."
Instead of staring at a blank screen hoping for brilliant words to come to you, go where your audience chill. Visit the place of business online or in person. Read reviews on Amazon. Immerse yourself in the problems of the audience. Then let your ideas answer their cries. Benefits and solutions positioning make the most money. Just look at the brands that stand the test of time like Amazon, Nike, and McDonald's.
4. Say Fewer No's
In your early days, say yes to a manageable workload. Take on some free clients and build your portfolio. That's what I did.
When doing free or discounted work in my early days, I made it clear I owned the intellectual rights. This way, I could freely share the deliveries as samples. The testimonials and my demonstrated writing ability helped me get clients as a freelancer.
When your reputation in the industry is unknown, you are at a disadvantage. You can quickly change this. Create free content for social media or your blogs. Then promote your paid offers.
Let me be clear. I don't mean fewer no's in a limited capacity. Paid offers comprise one-on-one client work, ebooks, articles, videos, courses, agency, and ghostwriting. Even if it is not on this list, consider it. Spreading your income reduces the feast or famine lifestyle of entrepreneurship.
5. Be the Show Dog of the Pack
There are many writers, but few good ones. While you work for free or crazy low rates in your early days, find your unique factor. It can be your voice, writing style, or the money you brought in for past clients.
Learn the benefit of working with you. This benefit will improve your pitches and negotiation advantage. So that when you are ready to charge your worth, you name your price and stick to it.
Recap: 5 Ways to Improve Your Copywriting Skills
1. Don't be a turtle, be a hare.
2. Develop an edge in your niche.
3. Solve problems, create art last.
4. Be a yes person in the early days.
5. Learn to market your uniqueness.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Kandice Fyffe
Kandice Fyffe (author) on October 06, 2021:
You're welcome! Thanks!
John Hansen from Gondwana Land on September 28, 2021:
Good tips. Thanks for sharing.