Kiran Khannas is a nuclear engineer and an enthusiastic blogger.
As a writer, you don't want to your readers to fall asleep because your writing is dull and soporific.
It does not have to be that way – whether in conversation or your writing blogs for your readers.
Go back to the memory lane of the best speakers you ever heard or last listen in the Podcast. No matter how obscure or dull the topic, they make it an exciting listening experience for you. You might have noticed they avoid trite expressions, and use simple, concise, strong words.
“Happiness is a choice”— Barry Neil Kaufman or “Talent works, genius creates.” — Robert Schumann.
Effective writers use the same techniques. Why you read some book to the end while some, you keep them at rest on your shelf for years?
It’s their style and technique of saying and explaining things. The way they tell the story.
Here are some tips for persuasive writing that hold your reader’s attention reading your blogs.
The Technique of using Personal Pronouns
You might have seen the editor keep away your work simply because you have used excessive “I.” My recommendation is not to start your paragraphs or successive sentences with it. Instead, start using we, ours, you, and your. Those are personal, sound-friendly words that add a taste of human interest and attract followers to your blog. Keep it as brief as possible. Rudolf Flesch, the author of How to Be Brief, explained this beautifully in his book.
The next essential technique is to keep a running conversation with your readers. How can you do this? Use second-person pronouns whenever possible in your writing.
The publication application member-only instead writes: If you are a publication member, this applies to you.
It must be listened to instead write “You must listen.”
Other example, many people don’twant to eat non vegiterain food; instead, write perhaps you don’t want to eat non-vegiterain food.
The technique to remember is always direct to the person you are writing to grab their attention. This technique will enhance your blog reading time and prevent readers from moving away.
Similarly, the words we and our
See this example
Whether a student plans to attend my class, they take the time to study by reading and practicing the lesson. If a student cannot learn, the effect in most cases will fail in the subject.
Instead, see this
Whether or not you plan to attend my class, please take the time to study and read the lesson. If you don’t learn, you will fail in the subject.
Simplicity is the Best in Writing
Your followers who can’t follow you will simply move in without completing your blog to the end. Your success and engagement depend on the reading time, so being simple in your writing is the best.
Avoid Passive Voice
You must have seen Grammarly’s free version is very good at this and almost always reminds you to be active in your writing.
Avoid writing “This blog references were prepared by John” but instead “John prepared the references for the blog”. “The email was sent by Jill”, but either “Jill sent the email” or “The email came from Jill”. Though it is not an absolute guideline–sometimes passive voice is something that comes naturally.
Difficult for you to avoid. What we need to do here is to make a conscious effort to remain active in writing and, as I said, use Grammarly’s free version. Try to avoid avoid sounds passive.
The Technique to Avoid Passive Voice
Remember that it is invariably a be verb (typically is, are, was, were) or get, plus a past- tense verb. There are about eight be verb and almost countless past principles.
Examples of some passive voice you can remember and try to avoid if possible.
Is + posted
Are + Copied
Was + Remembered
Were + Appreciated
Been + Rewarded
Being + Eaten
Be + played
Am + surprised
Got + Appreciated
You will improve your writing by avoiding passive voice.
Not “Your writing will be improved by avoiding passive voice,”
Dynamic of Length
Vary the length and structure of your sentences.
Breaking up the monotony is key to life, and it doesn’t matter whether I’m stacking shelves or writing songs; if I was doing the same thing every day, I just couldn’t take it.
Avoid Alphabet Roast
Readers find acronyms tiresome, especially ones they are not familiar with before. I recommend avoiding using them excessively in your blogs. If you use CPR (Cardiopulmonary Resuscitation), CXR (Chest X-Ray), ECG (ElectroCardiogram) only the medical profession will take interest but you will lose everyone else. Remember, your reader won’t want to master your excellent vocabulary to get what you are saying.
You can relate this to a reader how annoying it is for you to keep going up and down to see the acronym description. Avoid it since your reader can’t connect it with anything you have written in the article or your blog. Often your reader lists the complete train of thoughts. Never put your readers through that.
Stick to words when you can. Acronyms make writing easier, but reading difficult. Your shortcut is the reader distraction.
- Don’t use I excessively.
- Use we, our, you, and your to add a personal touch to your reader.
- Be clear and use concise but strong words.
- Prefer an active voice and be straightforward in writing
- Vary the dynamic of length and structure to make the blog interesting.
- Make reading easier by avoiding acronyms
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 kiran khannas
John Hansen from Queensland Australia on December 03, 2020:
Some nice tips. Thanks for sharing.