Rajinder is a writer and editor turned digital writer's coach bringing with him 20 years of editorial expertise.
There are various ways to brand yourself as a freelance writer. Freelance writing is a very lucrative career if you know how to market your services effectively but many writers find it difficult to earn good rates. One reason may be that you are not able to write impactful and grammatically correct articles. From the marketing perspective, there are two important factors of freelancing success:
- Brand creation
- Market presence
Listed below are 9 ways to create your freelance writing brand.
Create a Unique Brand
The first thing that you will have to do to brand yourself as a freelance writer is to create your unique brand.
Brand means what is that special thing that only you can offer. It means more than just the colors, images, logo, and style of writing. All these are important for branding but you have to brand YOURSELF as a brand first.
All the other things will support you as a brand. So work on branding yourself as a freelance writer with your special offerings.
What is that unique idea you can offer your audience?
What is your ultimate selling proposition (USP)? What do you have to offer your readers that nobody else in the world can offer? This is the reason why diving deep into a niche and sub-niche is vital. That will make your USP clear to yourself first and then to the audience.
What are your unique experiences and training that will benefit your readers?
What can you offer to your readers that will enrich their life and add value to them?
Think about this for a while and come up with a clear USP.
Set Some Reader Expectations
Let the audience know what to expect from your writings. It helps the readers to keep the right expectations from you. It helps you to deliver the right packages to them as well.
Once you are clear about your niche and USP, it becomes easier to set the right expectations for your readers.
For example, if you write in the weight loss niche, your readers expect you to stick to the same genre. Moreover, if you can demonstrate your own weight loss that you have achieved then readers will find you as an authentic source of information and will study your articles deeply. Another way is to present an example of any person who achieved weight loss from your guidance.
Choose Your Brand Features
You must have your distinguishing colors, logo and other features. These features would make people recognize your brand immediately. Of course, this will happen over some time.
You can easily notice this type of branding in global brands like Starbucks, KFC, MacDonalds, etc.
Have your branded colors on your website or blog posts.
One pro tip here is to upload the same photograph on all your social media channels if you are focusing on personal branding.
Create Your Portfolio
It is very important to have your portfolio where you can put in the details of your background, work experience, writing skills, past work samples, references and any other information that will help the readers to know about you. Your portfolio is like your salesman so make it as attractive as possible.
Include all the relevant information about your writing on this page.
It should be appealing and realistic at the same time. It should pitch for you all by itself.
Start Building A Strong Online Brand By Focssing on Your Mission, Vision and Purpose
Create an Engaging Website
It is necessary to have your self-hosted website. Having your website will increase your credibility and integrity.
A website will give your readers an idea about you and your work. They can then decide whether they can hire you or not.
The readers will get a taste of your writing and decide whether it agrees with their style.
The website should be well designed with a good theme that is aesthetic and pleasing to the eye.
The colors should be in tune with your signature style.
It should contain your 'About me' information where you should upload your mission statement. Include a blog page where all your writings are incorporated.
You can even have a section where you display your rates per word and the various packages that you offer.
Your website should give the reader a complete picture of who you are, what type of genre is your specialty, your writing packages, and writing samples.
The website will act as a silent salesman for you.
Ensure that you build a very powerful and attractive website.
Sign up on Writing Websites Such As Medium
It will be good for your writing career if you could sign up for a writing site like Medium or HubPages.
It will act as a public window for your writings. The world can read your work and if someone is interested in your writing, they may hire you to write for them.
Writing on Medium also increases your social authority. Some of your articles may rank on the first page of Google and thus give you a more social boost.
It also helps in increasing your network of writers. You never know – you may get your next writing assignment from one of these people in the network.
LinkedIn is Great for Promotion
LinkedIn is a powerful networking website for connecting with other writers and publications.
You can write small blog posts on LinkedIn regularly. These will help you to get noticed and get hired.
Include all information regarding your writing experience, qualification and styles in your LinkedIn profile. Employers come to LinkedIn with the express purpose to hire people. You will surely find companies and individuals that will hire you for writing.
You can start promoting your writing services on other social networking sites, such as, Facebook, Instagram, Twitter among others.
Start Pitching Your Services
Start offering your services on all available platforms like freelancer sites. Start gigs on Fiverr and register on websites like Upwork.
Keep a track of writing jobs on job boards.
You may even try sending cold emails to publications or websites offering your writing services. Most of them may not even respond but a few will respond. Keep getting the word out that your services are available.
Get Started Today
Finally, don’t wait for the perfect moment to start. Get started as early as today. Let people know that you are available for writing articles or blog posts.
Get the word out that you are available for writing services.
In the beginning, take whatever work comes your way even if it is not very well paying.
You must build up your portfolio and network.
These small writing assignments will also improve your writing skills and experience.
All of this will add weight to your portfolio.
As your business grows, you can increase your rates and offer different packages.
These are various ways to brand yourself as a freelance writer. Implement these ideas and your writing career will surely take off.
Your influence and income will also grow sooner or later. Always remember one thing that your mission statement will help build your client base so it should very effective and should appear as a textual message in your cover photo on all your social media channels. This will instigate the readers to go to your profile and is one of the most important factors in your branding success.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Rajinder Soni
ArunPrasadD on September 22, 2020:
This article is articulated really awesome with many powerful techniques as to how to brand ourselves in digital media to improve traffic of readers to this article.
It gives a brief perspective on how to create and highlight our unique selling propositions,
Importance of understanding the needs of our target audience,
use of various platforms to promote ourselves.
On the whole, this article of yours is very useful in understanding many powerful tips to earn your fame and fortune sir...
Keep doing the great work sir
Amit Masih from Jaipur, India on September 11, 2020:
You have provided a lot of value in this article. I would like to take a moment and say 'thank you' for this piece of information and guidance. Keep writing, sir!
Rajinder Soni (author) from New Delhi, India on August 08, 2020:
It is my pleasure Peggy Woods. Keep visiting.
Rajinder Soni (author) from New Delhi, India on August 08, 2020:
@Nikhil Sharma, first of all welcome. Secondly, yes it is very important to build your brand as without name you cannot get fame and for a writer fame is equal to money.
Nikhil Sharma from India on August 08, 2020:
Hi Mr. Rajinder!
This is really an interesting and informative read for me as I'm myself is a freelance writer. You've covered almost everything a freelance writer should take care of when starting his/her career.
In today's context, a budding or even experienced freelance writer cannot miss out on branding themselves.
Apart from letting the world know you and your services, it also helps you develop trust, which plays a very role today. As more people are going online, a lot of scams and fraud are also happening. Therefore, it's important to build trust in your readers and also to your potential clients. Thanks for sharing this wonderful article, Mr. Rajinder.
Peggy Woods from Houston, Texas on August 07, 2020:
Thanks for the ideas of branding when it comes to freelance writing assignments.