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Yankee Candles Getting Bad Publicity Because of Omicron

Margaret Minnicks has been an online writer for many years. She writes about interesting things.


Yankee Candles are getting a lot of publicity these days. It is not because the company is advertising. It is because customers are complaining that the candles have little or no scent.

Amazon is being flooded with complaints from customers who recently purchased the popular brand of candles during the Christmas holiday. They contend the candles barely have a noticeable scent or no scent at all.

Customers have been complaining to Amazon, the seller of the candles instead of to the Yankee Candle Company, the organization that makes the candles. Therefore, the manufacturer of the candles has not responded to the complaints.

Some customers say in the past the candles had a strong scent that filled the room. However, the ones they recently bought didn't smell like balsam or the holiday scents they wanted for Christmas.

One customer said she burned her Yankee Candle for eight consecutive hours, and she smelled nothing at all. Another person reported she could smell only burning wax.


Explanation for the Scentless Yankee Candles

Customers might think they have a legitimate complaint about Yankee Candles having little or no scent at all. Scientists agree that the candles may not be the problem at all. They have come to the conclusion that the customers who purchased Yankee Candles can't smell the scents because they may have lost their sense of smell which is one of the symptoms of COVID-19.

Anosmia: Loss of Smell

Anosmia is the loss of smell. It is one of the definitive symptoms of COVID-19. Some people regain the ability to smell after they recover from the virus. Others have reported they were unable to smell anything days, months, or even a year after they recovered. Unfortunately, some people never get their smell back.

Yankee Candles and Omicron

Many of the complaints about Yankee Candles were reported to Amazon around the same time as the Omicron variant rose to an increased wave of COVID-19 cases. This was proven when Nick Beauchamp, an assistant professor of political science at Northeastern University, charted the complaints Amazon received about its top three Yankee Candles.

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After Beauchamp made a graph, it was evident that there was a distinct pattern between the increase of negative complaints about the candles and the spread of the Omicron variant. The complaints began around the time of the onset of the Omicron variant, and they increased each week just as the Omicron variant was spreading throughout the country. Another thing to consider is that Amazon's complaints are about the scented candles and not about the unscented ones.

Beauchamp tweeted that Yankee Candles are not to blame at all for "scentless candles." In fact, the candles aren't scentless just because some people can't smell them. He also added, "I wouldn't take this too seriously."

Further research also shows that many of the complaints about the "scentless candles" have come from areas where most people have not been vaccinated.

If someone thinks he is affected, he should do more than merely go by the Yankee Candle smell test. He should go by the CDC recommendations instead of relying on the scent or lack of a scent from a Yankee Candle or any other candle.

About Yankee Candles

The Yankee Candle Company, headquartered in South Deerfield, Massachusetts is a manufacturer and retailer of scented candles and candle accessories There are 55 Yankee Candle stores in the United States. The items are sold around the world in thousands of places, such as department stores, gift shops, online, and through catalogs. There is every fragrance imaginable. The candles come in floral scents, fruity scents, sweet scents, spicy scents, wooded scents, fresh and clean scents, and scents for every holiday and season.

People who complained to Amazon had purchased scents such as balsam, cedar, gingerbread, cookies, and other scents that reminded them of Christmas.

Almost every household has a Yankee Candle. That's because either people purchase them for themselves, or they receive them as gifts.

Now that Yankee Candles are in the news in reference to the Omicron variant, those who have one in their house admit they are burning them to determine if they can smell any scent. If they do smell something, then they breathe a sigh of relief by thinking they have not have been affected by the Omicron variant.

Confession: My newest Yankee Candle came from the gift shop at Cracker Barrel. After hearing about the complaints, I used the smell test and discovered good news. I can smell it!


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