Cardiovascular Activity, Fitness Companies, and the False Ideas
There is currently a false narrative going around the fitness world right now. That narrative is that cardio does not help with weight loss and that that idea is just a myth. This gets under my skin. This idea that cardio does not help with losing weight stems from two central concepts, laziness, and business.
Laziness comes from people wanting to do something without fully committing to it. To lose weight, you need to burn more calories in a day than you consume. While it may seem like common knowledge, I promise you it is not. People will do cardio at the gym and then go home and eat an entire pizza with chicken wings while drinking a 7 UP. Not only did they replace all the calories that they lost with more calories, but they also have now put more calories in their body than they burnt during their whole workout, causing them not to lose weight. Instead of seeing this straightforward concept, they point fingers and say cardiovascular activity does not work.
The other thing that makes people believe that cardio does not work is business. In the day in age of social media, fitness influencers are becoming more and more common. This is a good thing for the industry because it helps get more information out there and helps people in their journey. Well, a large handful of influencers are dishonest to their followers to sell their workout plans or meal prep. The most significant and most common that I have personally come across has always been the idea that you do not need to do cardio to get “shredded six-pack abs,” which, of course, is a lie.
Something that I think that holds the fitness industry, specifically fitness brands, back is who they decide to brand their products towards. On the front cover of all of these brands' websites or the people that you see on their social media pages, all tend to already be in really great shape. This is bothersome to me because this is not, at all, what every single person who decides to get involved with fitness or just living a healthy lifestyle looks like. While I understand that this type of branding gives off the mindset, "Use our products, and you will look like this!" That does not necessarily mean that it won't shy people away and possibly even discourage them from using their products.
On top of that, most people using their products do not even look like the people that are posted all over their social media. A great example of a brand that realized this and did something about it is GymShark. If you were to go to GymShark's website or any social media pages. You will see people of all different shapes, sizes, and colors representing their brand. With this being considered, it is not a coincidence to me that GymShark is the most popular and highest-grossing fitness brand out there, behind the big three of Nike, Adidas, and UnderArmour, of course. While I think everyone should follow the great example that GymShark created, I can acknowledge that the current branding within these companies is still somewhat effective.
© 2022 Marcus Shaw