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Collectors guide for Sekiguchi Monchhichi, monchichi plush toys


What is a Monchichi? Where can I buy Monchhichi doll?

If you want to know what is a monchichi doll, where can you buy them and How to know which one is real or fake monchichi, you should find all the answers right here.

Sekiguchi Monchichi and Monchhichi dolls also called Futagonomonchhichi, Bebechichi or Chicaboo - they are names of these Japanese collectible monkey plush toys. Monchichi is a cute toy with plush soft body and hard plastic head and paws. Monkey or other animal with human baby features and suckable thumb.

This is my Monchichi collector's guide, the toys we all remember and cute monkeys which most of us still adore and collect even when we are in the age we have to usually claim we build the collection for our child.

Bit of History about Monchhichi Dolls

First and original Monchhichi toy occurred in Japan and have been made by Sekiguchi Corporation. Their father was Koichi Sekiguchi, the owner of Sekiguchi company, who created them on 25th January 1974.

Since this moment, the big craze over these cute irreplaceable friends had started, slowly but surely all over the world. They became so popular, that even successful TV series were released based on these characters. First in 1980 the Japanese anime series Monchhichi Twins - Futago no Monchhichi, later on in1983 American cartoon Monchhichis.

I will try to give hints to any new or more experienced collector about how to spot the real Monchichis made by Sekiguchi company from the "fake ones" as well as how to differ the vintage Monchichi monkey from the modern versions.

ALL the photos of Monchichis are of those who are or were in my collection. (Unless stated otherwise and given link credit)

Monchichi Dolls video - TV advert / commercial

Original Monchhichi Television advert.

Monchichis and you. - Have you been friends or not?

One of my oldest monchichi monkeys

One of my oldest monchichi monkeys

Vintage Monchhichi monkey dolls 1974 - How to tell if your monchichi is from 1974

monchichi sekiguchi vintage 1974 girl

monchichi sekiguchi vintage 1974 girl

monchichi blue eyes

monchichi blue eyes

Vintage Monchichi 1974 with blue eyes

Let us start with the oldest monchhichis version made since 1974. All the information below is valid for both monchichi doll monkey boy and girl.

As far as i am aware, the Sekiguchi company in the early days were producing just 8" tall monchichi plush toys. Their body is soft, stuffed with cotton and the belly area is filled with small plastic pellets. Fur is always matt dark brown and is not shiny, unlike some modern Sekiguchi monchichis. They have a long tail about the size of your forefinger.

Face, hands and feet are made of quality soft plastic. It is not hard to the touch like the unoriginal versions. Left hand is opened and flat with four fingers, the right hand is always holding a bottle/dummy to suck on, which always fits and holds in the mouth perfectly. Feet are just plain without any marks and have four toes.

NOTE: Very significant feature is their blue eyes. Newer monchichis have always brown eyes.

There are five freckles under each eye and three between eyes. Another sign of a quality and genuine Sekiguchi monchichi is the fine shading around it's face. Due to the age, both of these features are often fainted.

See the position of the original tag

See the position of the original tag

1974 Sekiguchi Monchhichi Tag

Tag information

These are pictures of both sides of the vintage original 1974 Sekiguchi Chicaboo Tag.

It is made of quality fabric - with a silk feel to it. The writing on it is always light grass green color - not black as it is on new monchhichi dolls. On one side it will always say "Sekiguchi 1974" and on reverse it will say the original name " Futagonomonchhichi " made in Japan. The position of the tag is always on the back, as seen on the main picture on the left.

Remember these, as all the newer versions will have slightly different tag and you can recognize the oldest pieces by it easily.

Front side of the 1974 chicaboo tag

Sekiguchi 1974 Tag

Sekiguchi 1974 Tag

Back side of the 1974 chicaboo tag

vintage monchichi tag

vintage monchichi tag

Vintage Sekiguchi Mattel monchhichi 1980

boxed mattel Sekiguchi Monchichi 1980

boxed mattel Sekiguchi Monchichi 1980

Mattel Monchhichi COUNTRY KID outfit

Mattel Monchhichi COUNTRY KID outfit

Vintage Sekiguchi Mattel monchhichi 1980

What changed and how

In the year 1980 the American company Mattel bought the license of Sekiguchi, to be able to create these cute plush toys. Since this year, the market all over the world was flooded by monchhichis. All chicaboo monchichis were still sold just with a bib (yellow, pink or light blue color), all other pieces of clothing were sold separately.

They have not differ from 1974 vintage monkeys greatly, but carefully studying them, you can spot some changes in the design or the way they were produced / made.

Body and face shape as well as materials used are the same. If you look carefully, you can spot that the fur on Mattel - Sekiguchi dolls is more loose fitting on the head. I am not sure, but according to what i can see they must have used more "square" pattern for the fur on head. Second slight difference is the color of the suckable dummy. Vintage 1974 dummy had the bottom ring of light peachy pink color. Vintage Mattel 1980 dummy had the bottom ring more vibrant pink color.

But above all, the tag has changed and cute monchichi toys had their foot signed. Please read and see photos below.


1980 Mattel Sekiguchi Monchhichi Tags

Tag and Signature information

Below are the photos of vintage sekiguchi mattel monchhichi tag and on the left you can see the monchhichi signature on left foot.

Tags do contain much more information in comparison to the 1974s. The material has changed - they are made of almost the same (rubbery) fabric as the tags on new modern monchhichis. The writing on it is imprinted by black paint.

NOTE: The tag says Sekiguchi 1974, but actually it was made later, since the year 1980. If i did not have one with the original box, i would not know that too.

Front side of the 1980 chicaboo tag


Back side of the 1974 chicaboo tag


Vintage 5" Sekiguchi Chic-a-boo - Ancestors of new Bebechhichi :)


Vintage 5" and 18" Sekiguchi Monchhichi dolls

8" monchichis were not alone

Sweet and very rare to find nowadays, 5" mini and 18" huge Sekiguchi Monchhichi dolls. I am not sure if they have been produced straight since 1974, but the material and their tags are almost the same as of vintage 1974 Sekiguchi monkeys.

Sekiguchi company produced both 5" girl and boy. These small chacaboo girls have always pink and white bow stitched on the top of the head. Vintage 8" monkey girls have cute tuft of fur on the top of their head.

NOTE: 8" monchhichis have always brown eyes and unlike the traditional sized dolls, they have both thumbs suckable instead of traditional dummy.

These small 5" monchhichis were later on manufactured under the licence of Sekiguchi by Chad Valley in Great Britain. They were known as Chic-a-boo babies.

Vintage 18" Sekiguchi monchichis are also hard to find nowadays. Maybe it is because they were expensive to buy, therefore not many children did own them back then. They were produced as girl and boy variations too.

NOTE: Vintage pieces have always blue eyes and the same as 5" monchichi babies, they have both suckable thumbs instead of a dummy.

Vintage 18" big Monchhichi Sekiguchi doll - shared from: http://www.dipity.com/tickr/Flickr-kiki-monchichi/

1974 Sekiguchi Monchichi in cute Baseball top

1974 Sekiguchi Monchichi in cute Baseball top

Monchichi Clothes and Accessories

Dress to impress and thing to play with

There are some very cute and hard to find items of clothing for these adorable Monchichi plush toys. It is super rare to find some vintage pieces of clothing to buy nowadays. As i have said earlier, vintage mon-chi-chi dolls have been sold just with bib, you had to buy them some clothing separately. Therefore finding a vintage clothed monchhichi baby is a chance all true collectors should hold on to and buy :) as it sometimes can almost double the toys price.

Below i would like to share with you a photo of the original 1980 Mattel leaflet, showing the vintage traditional clothing for chicaboos.

But what is even rarer, is to find vintage some monchichi accessories. I am not sure if Sekiguchi company did produce some in 1974, but from 1980s, Mattel company introduced accessories like: Hammock, Sleeping set, Chair, Rocking Chair and Rocking horse . They were very cute to add to sweet monchichi collections.

Monchichi Dolls 2012 - Hong Kong Toys Fair

Take a look at all those new monchichi doll types for 2012 and 2013.

I would love them all!!!

Would you own vintage or modern monchichi ? - Vintage vs. Modern Monchhichi

part of my collection

part of my collection

Would you rather own the Vintage, maybe pre-owned monchichi

or sparkling new modern one?


Other things to consider when collecting and buying

Some little advice for you

If you are an experience collector, you probably know what i will talk about now. If you are a newbie in monchichi collecting, please read below for some advice :)

1 - Make sure to ask specific questions and check pictures and description carefully before you buy. If the photos of items for sale are blurry, low quality, be sure the seller has something to hide and your monchichi baby might have some serious fault.

2 - Always a good idea to check sellers feedback carefully. In general, sellers with good rating will also be honest with what they say in the listings. Especially when it comes to pre-owned played toys.

3 - Make sure the item you are looking at, are the actual photos of the item on sale.

4- Once you have your collectable doll, please take good care of them and do not leave them in direct sunlight. The sunlight is one of the biggest causes of vintage toys being in the bad shape.

5 - Please do not ever wash your monchichi in the washing machine. Nice gentle hand wash will do nicely and you will protect the shine and fluffiness if the fur.

6 - Do not worry it the vintage toy you want to buy has scratched off paint from the nose. Most of them will do, but it is easy to fix with some paint or felt pen. Usually good sellers will let that option on collectors.

7 - Check carefully if these adorable monkey toys have all the fingers and toes - they were always so cute that children often chewed on them :)

Following my help and advice will help you buy the monchichi you want to bring you lots of hours of enjoyment and fun

Monchhichi Dance :) - Made by great collector and monchichi artist Heike

Link List

Links to great monchichi news

Guestbook Comments

Hello on June 24, 2019:

My name is Anna and I believe I have an original Monchhichi from 1974. I would love to find a new home for her. And I wonder if you know what she is worth. And if you know someone whom might be interested in buying her.

Kind regards

Anna Holm

MonkeyLover on August 26, 2018:


I just found my old toy that I thought for all these years was a Monchichi. Sadly, it no longer has clothes, or a label, but it does have 5 freckles on each cheek. It actually looks like a bear, with a short tail and dark brown fur. It has closed eyes with green eyelids, and a black nose. The plastic parts are only the face and hands, with a thumb to suck. It’s legs/feet are filled with beans and are covered in fu - not plastic feet. Any ideas what this could actually be? Did Monchichi have a bear friend?

Trish on December 14, 2017:

Hi I just bought a blue eyed monchhichi no marks on feet, pacifier the tag on the back has green writing stating original compan name but no 1974 on the otherside is also sekughini name but above it is a picture of a crowned doll . I have not seen such a tag before and am trying to work out the age. It comes from people in japan.

jeff on October 31, 2017:

how can you tell if a toho monchichi is fake or real?

jeff on October 31, 2017:

how about the toho monchichi? what year are those made and where can I buy one

hard to find one on sale

saskya on February 06, 2017:

i am looking for a Blue regular size monchichi does anyone know where i can buy it from, i can't seem to find one, and i am in desperate need of finding one as soon as possible, can anyone help me please?

Dianne on December 11, 2016:

Please help! I remember having a tiny brown one that would clip on to things and had a jingle bell at the end of its tail. Could my memory be wrong? I have searched and searched and never saw it again. It would mean the world to me to find one

Nettie on November 30, 2016:

What about the Happy Monchhichi boy doll puppet? I have one still in the original box! He is 12 inches (30.5 cm) tall. I can give all specifics on it and such if needed. Just wondering how much these sell for now?

jackie johnston on November 12, 2016:

I am searching for a white plush monkey plastic face hands and feet blinking eyes. (Early 80s) It can suck fingers and toes has a tail. When originally bought from Woolco (part of the Woolworths chain) it was wearing a little dress and was housed in a dome shaped see through box. Can any one help ? Thanks

Zuzana on September 23, 2016:


I read your article and it is really interesting :-) I also collect monchichi toys, original and also unoriginal versions... I am searching for more information about limited adition from ´79, called NYAMY. How can I recognize the real NYAMI? Is it only a 3D print on the foot?

Zoodle poodle on June 17, 2016:

Adorable definitely worth some money for a vintage moncchichi. Learnt the difference between old and new. Got one that doesn't have a tag how do I tell whether it's old or new and no stamp on foot. Still as cute as anything such found mine from when I was a kid in the attic. ADORABLE :) :) :)

Jessica Schmitt82 on March 14, 2016:

I read your post and I think you did a great job! Now, I'm confused cause I have one but it's not mentioned at all and I haven't seen any like it. I got it mid 80's it's white with I guess bunny ears, no tail, green eyes, 6 freckles under the eyes, brown nose, both thumbs can go in the mouth one is open hand the other is almost fist like. Unfortunately there is no tag on it. How do I tell if it's real, rare,or fake?

AKINA on February 11, 2016:

Mine has no label not sure if it's been.cut off....it's got blue eyes no stamp on foot thxs....

Aquina on October 24, 2015:

We have one as a blue bunny. No removeable clothes. Same company??

Veronica on June 06, 2015:

Mine has blue eyes which makes me think 1974. But also has the foot stamped which is 1980. Have you ever seen both features before 1980?

Jen on April 14, 2015:

Hey great article! Just a quick couple questions. I have a monchhichi boy doll with blue eyes, no nose freckles/footstamp. It was made by jolly plush toy company. Ring any bells? Fake /real? Date? Thx. Jenstar5505@gmail.come

Tiffany on January 29, 2015:

Is that yellow bear looking one in the second last pic a real Monchichi? I found this and a blue raccoon one in a thrift shop but there are no tags or foot stamps.

beautysmoothie on January 05, 2015:

Is there anyone who knows more about the stuff they hold, or is it random, i have some with a pacifier/babybottle, and some with bananas, and even some with bare hands... Can it be used to date them, when tags are cut?

PlumberJorge on October 09, 2013:

I watched this on TV when I was a kid. I could still remember the opening theme.

anonymous on September 02, 2013:

Hi, I am looking for a specific monchichi. It is light brown and has a white undie with red hearts on it. It has the monchichi label on the undie

anonymous on August 20, 2013:


anonymous on August 10, 2013:

I have 8 small figurines are any of the figurines more valuable than others? There doesn't seem to be a market for them on eBay

hungry-deer (author) on August 07, 2013:

@anonymous: Hello Anita, depending on their condition you can ask from 50 to 60 euro for the couple. In mint condition, maybe even more. Good luck selling ;-)

anonymous on August 07, 2013:

Hi everybody, I've got a question....I own (used)grandmom & granddad (1974) ...but I want to sell them...what can I ask for them???? I'm living in Holland thanx Anita

anonymous on June 02, 2013:

@anonymous: Thx for your useful information. I hope you can put more informations about monchichi of TOHO, such as :size, when & where made, tips for collection. Cheers.

hungry-deer (author) on June 02, 2013:

@anonymous: Hello Stanley, There was more types and brands of monchichis with open - close eyes. This article is mainly about the first brand to make and "invent them" - Sekiguchi, but i shall add here more soon. It definitely IS collectable, and open close eyes tend to be worth more.

anonymous on June 01, 2013:

I cannot see my Monchichi from your article. His eyes can open & close. It was made in Japan by TOHO.Brought it for 28 years from Great Department store. I don't think it is flake. Is it collectable ?

anonymous on May 18, 2013:

I have a monchhichi coin bank. It is yellow with the blue M. I have seen similar ones on Google but none like mine. Mine is a monchhichi monkey but with red curly barbie like hair- not fur like the ones I have seen. Does anyone know anything about it?

frances lm on May 03, 2013:

I didn't know about these before but now I know an awful lot! Very nice detailed lens

hungry-deer (author) on April 04, 2013:

@Mishael A Witty: Hello, if they are in good condition, you may be able to get for them two together about 5-6 gbp. But they do not sell well in general. So it is up to you :) Collectors prices can go both up or down over time. Best wishes!

Mishael A Witty on April 03, 2013:

Any idea how much the little two-inch plastic figurines are worth? I've got two from 1979. Just curious. I'm wondering if I should let my little girl play with them or keep them as collector's items.

pigwear on February 24, 2013:

Cool lens. One of my pet names for my wife is Monchhichi.

anonymous on February 07, 2013:

Very cute, just sweet. Nice lens, welcome to Squidoo. :D

KyraB on February 07, 2013:

What Cute and funny toys. i had never heard of them until today thank you for showing me something new. It was fun to read about them and see all the pictures of them!

Darcie French from Abbotsford, BC on February 02, 2013:

Adorable collector's dolls

anonymous on February 02, 2013:

it's kinda cute, but scary, but CUTE!

malenk lm on February 01, 2013:

nice lens, I should make the photos of my lens bigger too, they are much nicer to look at.

hungry-deer (author) on January 31, 2013:

@Toy-Tester: :-D God bless Packrats! If there were none, we would not have these. Thank you

Toy-Tester on January 31, 2013:

Just love these little guys and girls... thanks for the great info on the vintage toys. Now to see if my packrat mom still has ours...:O

Takkhis on January 31, 2013:

Too much cute toys!

anitabreeze on January 28, 2013:

These are so cute!

SteveKaye on January 28, 2013:

Welcome to Squidoo and congratulations on making such a fantastic first lens. I'm looking forward to seeing more of your work.

WriterJanis2 on January 26, 2013:

Never knew of these. Thanks for the introduction.

Tolovaj Publishing House from Ljubljana on January 26, 2013:

Too cute:)

GramaBarb from Vancouver on January 26, 2013:

Thanks for introducing me to this adorable toy. I never met Monchhichi before.

dingbat1932 on January 26, 2013:

Cute! cute! cute! nicely laid out lens

anonymous on January 25, 2013:

I had forgotten all about these toys. Thanks for the memory boost!

mwa-haaha-1 on January 23, 2013:

Sekiguchi Kitten is cutest plush toy Great page!!!!

Delia on January 21, 2013:

How cute are these! I remember them in the '70s and think I might still have one from the kids.

anonymous on January 16, 2013:

Thank you for adding the colouring pages, i have just saved one to my computer and then printed it off and now i am carefully trying to make a picture worthy of being awarded on this great lens.

Virginia Allain from Central Florida on January 14, 2013:

The monchichis are indeed quite cute.

anonymous on January 10, 2013:

Monchichi are the cutest plush toys ever made.

anonymous on January 10, 2013:

Great page, very informative and wil certainly help me greatly when buying these super cute plush dolls.

anonymous on January 10, 2013:

Hi, this is an amazing lens, please keep it up, im excited to learn more about my most favorite toy :)