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How to Create a Personality Quiz from Scratch: An Insider's Guide

He has created hundreds of trivia and personality quizzes and is now teaching aspiring creators how to create their own quizzes.

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I have created over 352 personality quizzes in the past two years. And many of them have gone viral (e.g. the FNAF character quiz).

But I learned everything the hard way because I couldn't find any good resources.

You don't have to go through the same struggles as me. I got your back.

With the following 6-step guide, you'll learn the nitty-gritty of the job and create your first personality quiz like a pro.

Personality Quizzes Explained for Newbies

An online questionnaire with multiple outcomes (results) is called a personality quiz. It primarily determines your personality type or discovers which fictional or real character looks like you.

The most famous personality quiz is probably the MBTI test, which categorizes you into one of the 16 types.

A 6-Step Guide to Creating Your Own Personality Test

Coming up with your own personality test is easy because online quiz makers work based on a simple scoring system.

Basically, you add the results, write questions, and assign each option to a particular result.

Each response counts as a point toward a specific result, and at the end, you're matched with the result that you got the most scores for.

For example, imagine a three-question quiz with six yes-or-no options.

In that case, the participant with two ‘Yes’ answers matches result A. And the one with two ‘No’ ’ gets result B. See the following image.

The image shows how most personality quizzes find your matching character.

The image shows how most personality quizzes find your matching character.

Here's a step-by-step guide to creating a personality quiz from scratch.

Step #1: Choose the topic.

Your topic should be relatable, engaging, and trendy.

Take a look at Buzzfeed’s quiz page for inspiration or use Google Trends to see what’s trending.

Use the trending tests to come up with ideas for your own quizzes.

Use the trending tests to come up with ideas for your own quizzes.

- Recreate Buzzfeed’s trending personality quizzes with a tweak:

Choose a quiz that's already performing well and tweak its topic, questions, or point of view.

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For example, if the “Encanto quiz” is trending, create an Encanto quiz that reveals your superpowers or one that works based on your star sign.

- Check out the “related queries” in Google Trends for ideas:

Go to trends.google.com, and search for a movie, video game, book, or celebrity. Scroll down to the related queries section and find queries that you could turn into personality tests.


Step #2: Identify personalities or targets.

Your personality quiz needs at least two results.

Choose targets that:

- Cover a wide range of the audience.

- Are aligned with the test’s promise.

- Are not overly predictable.

If the results are OCs (original fictional characters of your own), summarize their personalities in one to three words. That way, you can involve a broader audience.

For example, one of your OCs could be aggressive, selfish, and egoistic, while another is polite, kind, and caring.

Notice the distinct characteristics between the two examples? That helps you distinguish the participants, increasing the results' accuracy.

What if a personality quiz is based on fictional or real characters?

Creating tests for known personalities is easier because a lot of information is already available.

For fictional characters: Use Wiki Fandoms. Most characters have dedicated fandom pages where you can read their personality analysis.

Use the fandom information to categorize a character based on three general traits. (e.g., easygoing, distant, or shy).

SpongeBob’s personality described on the show’s official fandom.

SpongeBob’s personality described on the show’s official fandom.

For famous people: Look up their MBTI type. Personality-database.com is an excellent tool for that.

Each Myers-Briggs type has unique characteristics that can help you break down a celebrity or OC's personality into broader features.

For example, Jim Carrey is an ENFP, an extraverted, intuitive, and prospecting person. (So, if he was one of the quiz's results, you should ensure people who are extraverted, intuitive, and prospecting will match him).

Finally, describe each result briefly with the audience in mind. Instead of saying, “Jim Carrey is an extroverted person,” try, “You are an extroverted person, just like Jim Carrey.”

Step #3: Write the questions.

Unlike a trivia quiz, a personality test’s questions should not be punishing. Ditch true-or-false queries and aim for generic topics that concern most people.

Remain loyal to a specific theme.

For example, if you’re creating a Marvel Character Quiz, it’s naturally a good idea to follow a superhero theme. Ask questions about the participants’ most-hated villain, dream superpower, or maybe their superhero crush.

Don’t bother to think about the options yet. Write down as many questions as you want and leave the options for the next step.

Boring personality quizzes ask you irrelevant questions.

I remember taking a claustrophobia quiz that started with, “What is your favorite color?”

Don’t make the same mistake, and ask questions that align with the topic.

Step #4: Create the options.

I’d recommend writing down all the results on paper and keeping it handy for this part. (That’s what I do).

Your options should be short, broad, and balanced.

It’s good to keep them short because the participants’ attention span is less than 4 seconds. They lose interest when they can't comprehend the options quickly.

Don’t leave anyone out.

Assume the question is, “What color is your hair?” and the options are “Blonde, brown, black, or other.” Is it broad enough? No, it leaves bald people out.

When creating options, balance is another key ingredient. You don’t want to push the participants to choose a particular answer.

Imagine a question that goes, “What disease are you most afraid of?” and the options are flue, migraine, and cancer.

Obviously, the majority (if not all) users would pick cancer, which in turn would decrease the results' accuracy.

Step #5: Write the description and instruction(s).

A brief description helps your test find the right audience.

Let the users know the quiz's goal, telling them what to expect — without revealing too much.

A good description includes only necessary information and possible instructions.

Write at least 100 words about your test. Avoid over-explanation and keep it simple.

Your description should answer the following questions:

- What is the quiz about?

- Why do I need to take it? Or why is it fun to take it?

- How does it differ from other similar personality quizzes?

- How do I take it?

- Is there anything specific I should know before starting the quiz?

Step #6: Publish your personality quiz.

You could publish your personality quiz for free on ProProfs or Buzzfeed. But I’d recommend the latter because it’s more likely for a test to go viral on Buzzfeed.

Buzzfeed’s CMS has a simple interface. You just need to sign up and hit “create a quiz.”

Buzzfeed’s CMS has a simple interface for publishing your personality quizzes.

Buzzfeed’s CMS has a simple interface for publishing your personality quizzes.

Here's a quick guide to publishing on Buzzfeed's CMS.

1. Write a title for each result. (E.g., your SpongeBob character is Patrick).

2. Add result descriptions.

3. Click 'Add another result' to create all other targets.

4. Write questions and options in the colored boxes.

5. Assign each option to the relevant result.

6. Select 'get ready to publish.'

7. Choose a title for your quiz.

8. Write a description and explain what your test is about.

9. Finally, click 'publish now.'

For more info, check out Buzzfeed's official guide here

Congratulations! You've officially created and published your own personality quiz.

Feel free to ask any questions. I respond to all the comments.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Mohsen Baqery

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