Skip to main content

The Ideal Tammy Doll

Lifelong Artist, Photographer, Writer, Reviewer, Blogger, collector and restorer of the Ideal Tammy Doll. -- Thank you for being here.

She's Ideal


Welcome Friends Of Tammy

The Ideal Tammy doll of the 1960s was one of the first 'big headed' fashion dolls, and the first fashion doll introduced complete with parents and siblings. Tammy is one of the first anatomically correct fashion dolls to achieve the 'mother stamp of approval' at a time when some considered the Mattel Barbie doll provocative.

The Tammy Doll was made by Ideal Tory Corp. from 1962-1966 in the USA, and for several years thereafter in Japan.  This lens is based on The Art Of the Ideal Tammy Doll. 

The Cutie Coed

Restored Ideal Tammy Dolls by Altona

Restored Ideal Tammy Dolls by Altona

A Little Bit About Tammy

For some years, my hobby has been to rescue these straight legged and posn' legged wonders from trash bin destruction, closet solitude, and attic prison.

The Art Of Tammy contained herein is based on the dolls in my collection that have been restored. Some dolls are still with me, others have been adopted. Although all Tammy dolls are similar in appearance, I've yet to find any two exactly alike.

The Ideal Tammy doll is truly timeless in design, and just as worthy of play or display in the 21st century as it was in the 20th century. This web page is dedicated to all who seek the Ideal Tammy doll for preservation, education, inspiration, and personal enjoyment. Friends of Tammy are welcome here.

Stock Footage: TV Tammy Commercial

TV Ideal Tammy Doll Commercial

How Ideal Toy Introduced Tammy To The World - Tammy's First TV Appearance

In the 1960s, television was still in its infancy and was used for many purposes. For example, early Saturday mornings were not always devoted to cartoons. While programs were being developed for the baby boomers, manufacturers were allowed to use segments of time to introduce their sales force to new products and promotions. One of the best in the industry at that time was the Ideal Toy Company.

Ideal Toy Company addressed their sales force on television early Saturday mornings with promotional infomercials introducing their new toys. The Ideal Tammy doll was launched at the International Toy Fair in New York, and introduced to the doll market in 1962. By 1963, the public loved the doll so much, Ideal Toy made sure Tammy had place to live, a case to hold her and her friends, a complete wardrobe, a mother, father, sister, brother, and an elusive boyfriend. Tammy also had her own car and a glamorous friend named, "Misty," (also known as "Miss Clairol, Glamour Misty.")

Ideal Toy formally introduced Tammy and her family to its sales force on national television, along with their promotional strategy which included the television programs on which Tammy commercials would air. The sales program also displayed examples of clothing and accessories made exclusively for Tammy.

In one particular sales force program, the dolls portraying Tammy's Mom, Dad, and brother, Ted, were actually prototypes, or in-store display versions of the Ideal Tammy line. These dolls had slightly different head moulds from the dolls that were manuactured for the masses. Needless to say, the early prototype or store display Tammy Family dolls are rarities, and prized by collectors.

The same film short also featured Tammy wearing an outfit called, "Walking Her Pet." The outfit displayed was also a prototype, slightly different from the outfit produced for market.. The sales program also featured other Ideal baby dolls, along with the introduction of "Pebbles Flintstone."

I found the video on YouTube a few years ago, and shared the link here for all who may be interested. It is unfortunate that this video was removed from YouTube unannounced for reasons unknown. The old Ideal sales program was very educational, and historic in nature. If anyone knows where this video is located, your shared information would be most welcome.

Below are a few hand picked videos about the Ideal Tammy doll from a collector's and vintage point of view.

Ideal Tammy - Art and Dolls by Altona


The confection above is one of my rescued Tammy dolls . . .

The Latest Blog From Elizabeth's Sewing Basket

Scroll to Continue

Elizabeth's Blog

The Flu Bug - Chapter 6: " Dad is not sure he will ever be able to get up again. Mom keeps telling him not to jiggle the bed..... . . . "

Elizabeth Voice is a very good friend of Tammy, and a wonderful seamstress and friend. This is a link to her blog. She also sews and knits for the larger sized Tonner Dolls, too.

The Ideal Tammy Pos'n Tammy Sponsors Magilla Gorilla

Ideal Tammy Commercial

The Ideal Tammy commercials were some of the cutest things around. It is fun and educational to compare the variations between the dolls and clothing used in the commercials and those that were issued on a large scale.

Pepper Doll Of The 1960s

Contact Me For Tammy Finds

This is a restored Ideal Tammy Doll complete with a custom package of cards and ephemera hand made and photographed by Tonie Cook..

This is a restored Ideal Tammy Doll complete with a custom package of cards and ephemera hand made and photographed by Tonie Cook..

Tammy Exclusives From Japan

The Ideal Tammy shown above was completely restored, accessorized, and photographed by Tonie Cook.

The Ideal Tammy shown above was completely restored, accessorized, and photographed by Tonie Cook.

The Art Of Tammy

The Tammy doll inspires art. Although each doll may look alike, I've yet to run across two that were identical. Each Tammy doll has its own look, and the dolls made in Japan have their own look, as well.

As a collector, I often reference my Tammy reference books to identify clothing and unusual items that Ideal Toy made for Tammy. The Tammy "Rarities" Reference an excellent resource for identifying the exclusive clothing Made In Japan for Ideal Tammy.

Exerpts From The Tammy Rarities Book

Ideal Tammy Doll Rarities


Are You A Friend Of Tammy?

If you are a friend of Tammy, I would love to hear from you. If you are a member of thetammygroup yahoo forum, a special hello and welcome to you. If you are new to Tammy, or have a Tammy item that you cannot identify, The Ideal Tammy Rarities book is written and composed by two of my most favorite friends of Tammy.

The Ideal Guide To Tammy and Ideal Tammy Rarities are my two favorite books for referencing the items in my collection, and identifying dolls and items of clothing related to the original Ideal Tammy Doll, Family, and Friends. May you find this information in this book as helpful as much as I.

If you have any questions, please do not hesitate to ask. Thank you for stopping by.

© 2007 Tonie Cook

My Tammy Guest Book - May I have your autograph?

Lillian Jane Steele,MA on August 23, 2020:

I am a retired teacher and a lifelong tammy and misti fan. Please add me to your mail list. Thanks.

Denise Ganci on August 21, 2020:

I have a yellow sweatshirt with the Beatles on it and the jeans. I was told the outfit was made for Tammy. Its vintage 1960's. Can anyone add more?

Dee on July 11, 2020:

I had a Tammy doll for the reason described in the article above---my mother used to say, "Barbie wears too much make-up." As a result, I paired Tammy with Ken and there was her little sister named Pepper whom I had as well. Long hours I spent playing with the dolls, making up stories and skits and dressing them in varied outfits. Not sure how I came across this page today, but it was much fun remembering my 1960's girlhood.

Tammy R. on September 02, 2019:

Do you have info on her boyfriend Bud?

Joy Ballard on March 27, 2019:

Love your article! If you have a mailing list I’d like to be on it!

Diane on March 25, 2019:

I have an old Tammy case I have never seen anywhere. I listed it on eBay as I am downsizing. Can you tell me anything about it? I know it's early...before the vinyl ones...but do you think it was mass marketed or possibly a prototype? Thanks.

Luis on March 06, 2019:

Check this out a Tammy Doll at Goodwill eCommerce

Martha on February 12, 2018:

The two Tammy dolls I lovingly dressed as a little girl, two of the few toys I was allowed, my granddaughter played with a several years ago. As times have changed, Tammy was lost among her many toys, and most of my Tammy things were lost, including one of the dolls.

Cleaning out a closet, I came upon the small box of remaining Tammy items. A flood of fond memories had me search online auctions and yard sales to replace the lost items. Renewing my pleasure with my surviving original Tammy's sweet countenance, once again I am lovingly dressing [sewing and collecting] my childhood doll.

A delight to have found your site. Thank you!

Shelly on October 15, 2017:

I learned a lot from your blog. I never owned a Tammy doll, but I've always loved Tammy. Maybe it's not too late to adopt one! Your enthusiasm is contagious. Thank you!

Greg on January 01, 2017:

Hi. I have a question that has recently come up. You might be able to help. There is a black and white picture of a singer on one of the walls of the Tammy house. Do you by any chance know who that singer is, if she is notable?

GMG on March 07, 2015:

Had two Tammy dolls, both of them auburn-haired girls: the first, straight-leg version and then the Posin' Tammy version (received as a gift in 1965 when I had the flu). I also had a blonde Pepper doll; in fact, I think I had her before Tammy, which makes sense---I was born in 1959, so I was the right age first for Pepper and then for Tammy. Loved them and their clothes and accessories---such pretty, pretty dolls.

I only moved on to Barbie when I could no longer find the Tammy clothes in the stores, somewhere around 1965. Before she was formally discontinued in 1996, for at least a year, Tammy doll herself was still around and being sold in King's and Topp's, my grandmother's (and my) beloved go-to stores---but NOT Tammy's clothes! They were MIA.

Barbie clothes and Barbie Paks I could find, no problem, even though I didn't need them yet. The doll aisle was swimmin' in Barbie stuff, and of course I remember seeing lots of boxes of Barbies on the shelves in the stores. Miss Barbie and her swing, I remember seeing her. Barbie had taken over everything, it seemed. So I asked for a Barbie so I could dress a doll with the clothes that were available for parents finally decided in 1966 to get me an American Girl Barbie...and poor Tammy was left behind. But not because I didn't love her anymore! But her world had collapsed.

Although I have come to appreciate Barbie in all her 1960s iterations, I still think Tammy is the prettiest doll that was around back then. Just a sweet little knockout.

anonymous on September 07, 2013:

hi thanks for the great info picked up a lot of a larger and smaller tammy dolls i can't get any info on her converitiable (she doesn't fit) and lots of clothes a desk? table and chairs - kitchen a lot of original clothes for five dollars (plus the entire set of suzie cute but my main question is the value of the car - no longer battery operated but in ex con anybody know i'm a barbie girl myself

anonymous on August 17, 2013:

When I was a kid I too had a Tammy doll. The way I got was to go out and buy toothpaste, soap and various other proctor and gamble products and then send in the package labels and they sent me my Tammy doll for free!!!

Takkhis on July 11, 2013:

Wow..cute dolls! I have never heard of it before though, thanks for sharing :)

CoeGurl on March 13, 2013:

I did not know of the Tammy doll before this! She's cute and the mid-60's TV commercial is so sweet.

anonymous on March 02, 2013:

tammy is the greatest and puts barbie to shame. i am always on the hunt to add something new to my collection

sue826 lm on February 14, 2013:

I'm surprised I never heard of Tammy before this. Cute lens

aliciamaggie54 on December 09, 2012:

I never had this doll but thanks for sharing your knowledge of them. Nice selection of dolls.

sukkran trichy from Trichy/Tamil Nadu on November 14, 2012:

what a grand display. stunning pictures and details.

anonymous on November 11, 2012:

Hi, I have Loved Tammy for years. Every time I Look at her beautiful little face I have such wonderful memories of my childhood. I just joined Yahoo forum last night. Thanks Patti

mistymented1 on October 10, 2012:

Excellent ! I still have some of Tammy's clothes from when I was a kid in the early 60s

anonymous on September 18, 2012:

Hello.. What a great site, so full of information and tammy doll s to look at.. I can't seem to stop looking at this page. Well done

antoniow on June 04, 2012:

Great lens, Well done!

anonymous on May 18, 2012:

I would love to have one...

anonymous on May 16, 2012:

Stopping back to smile at Tammy, she is a doll!

anonymous on February 16, 2012:

cute lens.thumps up!

anonymous on February 10, 2012:

I cannot believe I have never heard of the Tammy doll. I certainly am old enough. I just remember Barbie, Ken, and Skipper, Barbie's little sister. Delightful Lens. Will keep an eye out for this little lady.

jimmyworldstar on February 10, 2012:

It's strange looking back at old commercials and TV programming. I guess this Tammy doll isn't popular anymore.

anonymous on February 09, 2012:

Nice to see this lens on the front page of Squidoo.

Yes, I am a friend of Tammy, she's a doll!

MelonyVaughan on February 09, 2012:

Adorable and classy! 2 thumps up!

MaryQuinlin on February 09, 2012:

Absolutely one of my favorite dolls growing up. I hadn't cared much about trying pizza, but it was Tammy's pizza party outfit--with the plastic pizza that enticed me. :)

clouda9 lm on February 07, 2012:

Tammy is one swanky looking doll ;) Congrats on your purple star...adding a dusting of angel dust too.

gypsiedream on February 07, 2012:

I was born in 59 and am racking my brain to remember this doll, but it doesn't ring a bell. Love the old commercials!

anonymous on February 07, 2012:

this doll world has my daughter's name written all over it, I'll have to email this to my wife to show our daughter, thank you.

Stephanie Tietjen from Albuquerque, New Mexico on February 06, 2012:

When I was little, I had a Tammy doll; my sister had Pepper. We never had Barbie, although our friends did. We loved them. Thanks for a great lens!

entertainmentev on February 06, 2012:

I love Tammy and her friends. What a wonderful lens! Thank you for sharing :)

Frischy from Kentucky, USA on February 06, 2012:

I was so astonished to see Tammy here! I had a Tammy when I was a child. My mother was opposed to Barbie, but I had at least one Tammy. I do not remember all of the accessories. Fun lens!

LouisaDembul on January 24, 2012:

I don't remember seeing a Tammy doll, but can understand why you like collecting them!

Sandy Mertens from Frozen Tundra on January 13, 2012:

I don't remember the Tammy doll. Blessed! Please add this to my New Year 2012 Blessings and Zazzle lens.

Treasures By Brenda from Canada on January 01, 2012:

Thanks for introducing me to Tammy. This is the first time I met her.

Virginia Allain from Central Florida on December 24, 2011:

I'm a generation earlier, as the Ideal Doll that I have fond childhood memories of is the Toni doll. You've done a great job showcasing the Tammy doll.

KANEsUgAr on July 03, 2011:

My grandma used to collect dolls. She had a Tammy.

justholidays on January 15, 2011:

First time I hear about Tammy Dolls and have to say that I adore! I'm fan of the sixties, and these dolls definitely look great! Now, I'm ready to browse the flea markets in my area and hope I'll find at least one!

Blonde Blythe from U.S.A. on December 26, 2010:

I LOVE Tammy! :) Wonderful lens! :)

JenaleeMortensen on November 19, 2010:

I remember getting a Tammy Doll one Christmas. All the other girls I knew had Barbie dolls. My mother made extra clothes for her. I always felt Tammy looked more real than Barbie and she definitely looked more like me. I let my daughters play with my Tammy Doll so she has been enjoyed for many years.

WindyWintersHubs from Vancouver Island, BC on October 29, 2010:

I remember the name "Tammy Doll" but I don't remember her. Thanks for sharing your history on a beautiful doll. :)

soniyashrma40 on October 04, 2010:

very beautiful doll ..

sandralynnsparks on September 30, 2010:

I love my Tammy - she looked normal and made me feel much better about myself as a kid! I haven't thought of her in a long time - thanks for the reminder! Also. thank you for the angel blessing on my lens! I appreciate it...

anonymous on September 24, 2010:

I am not a doll collector but one of my first dolls as a child was a Tammy. My sister who was younger got a Pepper doll. I loved that doll and I don't really know what happened to it since we moved a year or two later. Well, when my first husband passed away suddenly I decided to go on ebay and purchase a Tammy doll. It came in the blue and white short suit that I remember and I like to think that maybe, just maybe it was my very own doll. Probably not but I display it and love it just the same. Thanks for letting me know that I am not the only one who remembers this doll :-)

anonymous on September 21, 2010:

Tammy is a very nice doll. I have some of my dolls from when I was a child in good condition. One of my aunts gave me a doll that was her doll when she was a child. Other then that I don't really collect, but love the ones I have. Great idea for a lens, I like it.

SusanHunsicker on September 16, 2010:

I am a Barbie collector and saw a Tammy in one of the lots on ebay. wow, I had forgotten about her. But I remember her now (and, of course I got one for my collection!) She is so beautiful. I just love this page and it's great to see so many other Tammy fans online. My favorite outfit for her was Cutie Co-ed.

anonymous on July 17, 2010:

Hi grew up with Tammy ;anyway I let my neice have them+now my grandaugther has Tammy she has a bunch of Barbie ;but she plays with Tammy .I have a question a look alike Tammy dol set was on Flicker .Did the Unique Doll Company make them and how many different doll sets were made ? I think I had one like the one on Flicker but the outfits were like Tammys.I had tennis racket+t balls with an outfit also . Could you show me a picture of them ? Thank you .Lisa.

Brewsterboy on November 08, 2009:

Nice lens! My wife just had an old doll restored which was kind of interesting but I'm not "up" on old dolls so a lens like this helps me discuss them with my wife. Five!

anonymous on August 11, 2009:

All my friends had Barbies.....My Tammy Doll was so much bigger and not as" mature." However, my Tammy Doll could do everything Barbie could and then some (she could carry Ken). Tammy also seem to have morels..As I grew up I was always more of a Tammy never a Barbie......I realized years ago how grateful I was as a little girl that being a " Tammy" was every bit as good as being a Barbie...

I loved my Tammy Doll

Renetta Frederick age 55

anonymous on January 02, 2009:

I loved my Tammy and still do. Still have her and most of her things. I'm 60 years old and I never tire of "playing" with her.

Debbie from England on July 06, 2008:

Oh how I loved my Tammy doll!! Was it a Tressy doll that you could push a button on her back to make her hair 'grow'? My little sister broke mine :(

danamado on May 14, 2008:

very good pictures! Cu on the next convention!

Robin S from USA on November 02, 2007:

Oh I loved my Tammy Doll! Thanks for the memories. Great lens!

kathysart on September 19, 2007:


How fantastic! Dolls are such wonderful forms of expression. 5 HUGE STARS!

Come see me at: Fantasy Art Woman|Beautiful Women Goddess Art:

Aloha, Kathy


Related Articles