Teri Silver is a journalist, commercial copywriter, editor, broadcast anchor, and Public Relations Specialist.
Barbie in 1966
Barbie was going strong in 1966! Not only did Mattel add more dolls and accessories to the Barbie collection, department stores were getting into the mix by releasing their own special items. In 1966, Barbie got 20 new outfits in addition to five that were repeated from the previous season.
Returning from 1965: Fun ‘n Games (#1619), Junior Designer (#1620), Student Teacher (#1622), Holiday Dance (#1639) and Golden Glory (#1645). Barbie’s 1966 items included clothes and accessories for the new Color Magic Barbie Doll and the new Francie Doll as well as the Sears Exclusive Pink Formal (a pink satin decorated, V-pointed layer over a wider skirt, tulle ruffles, sleeveless bodice, feather boa scarf and clear shoes).
Barbie was ready for 1966!
Color Magic Barbie Doll
Color Magic Barbie dolls had hair, swimsuits and special clothing that changed color when dabbed with a “magic” solution. In 1966 and 1967, Color Magic Barbie (#1150) came in her original swimsuit; the green and yellow diamond print in Barbie’s suit and headband would change to red and burgundy. The doll came in two versions: Golden Blonde (whose hair changed to "Scarlet Flame") and Midnight (whose hair changed to "Ruby Red").
With her slim figure, Francie could wear the “hip” fashions that were becoming popular at that time. Although Barbie and Francie wore different-sized clothing, Mattel sold the popular Color Magic Fashion Designer Set with color-changing clothing items and sew-free projects (#4040, 1966-1967) for both dolls to wear. Barbie and Francie also had Color Magic Fashion Fun (#4041); the skirt, blouse, pants and hat with a scarf-headband would change colors when swabbed with the “magic solution.”
Fashion Paks: 1966
Mattel released ten new Barbie-Midge Fashion Paks in 1966 (in addition to two previously available ones; For Barbie Dressmakers and Lovely Lingerie).
Lunch Date (1966-1967); sleeveless one-piece knit dress with scoop-neck bodice and back zipper. It came in two versions: an olive and white diamond-check top with olive skirt and white open-toed shoes or a green bodice with blue, red and yellow flower print over a navy skirt. This dress came with red open-toed shoes.
Red Delight (1966-1967); sleeveless red linen sheath dress with red braid trim at the armholes and neck and a zipper up the back. Red pumps were included in the package.
Match Mates (1966-1967); an assortment of red, white, orange and bright blue purses and shoes.
Tailored Tops (1966-1967); a “Barbie print” or white body blouse, sleeveless white or red tank.
Pert Skirts (1966-1967); one pack had a dark blue pleated skirt and a slim, pink velvet sheath. The other pack had a red and black plaid wrap skirt and a light blue linen sheath.
Set and Serve, Have Fun and Kitchen Magic (1966-1967); three separate packages of kitchen and party items including plastic casseroles, dishes, toaster, placemats, a teapot, soda glasses, serving trays, metal spoons, a “record player” and “records.”
Glamour Hats and Flats and Heels (1966-1967); two separate Fashion Paks of three hats (wide-brimmed red taffeta, white felt with gold trim and pink satin with white edging) and assorted open-toed shoes, flats, sandals and pumps in various colors.
Barbie Clothes: 1966-1967
Still elegant, Barbie clothes celebrated the fashions of the mid 1960s.
Lunch on the Terrace (#1649, 1966-1967); short-sleeved one-piece dress; the skirt’s white and light green miniature checks ended just under the breast area, where the bodice was white with multi-color dots. A matching hat — green and white checks on the cap and hemming of the multi-colored spotted wide brim — and white pumps completed the ensemble.
Outdoor Art Show (#1650, 1966-1967); multi-colored floral print nylon sheath dress with red trim at the waist, neckline and armholes. A turquoise felt hat with a red band and matching shoes completed the outfit.
Beau Time (#1651, 1966-1967); the red and blue plaid-patterned taffeta dress had a zipper in the back and large red bow in the front.
Pretty as a Picture (#1652, 1966-1967); sleeveless one-piece dress with a black cotton top (with white stitching down the front) and skirt of black and white checkered taffeta. A “diamond” flower shaped pin accented the waist. The outfit came with black closed-toe pumps, a shiny black clutch purse and a large-brimmed hat in the black and white checkered print.
International Flair (#1653, 1966-1967); a red pleated skirt with thin white pinstripes and a white crepe double-breasted blouse with six buttons. White pumps and a miniature plastic camera came in the package.
Reception Line (#1654, 1966-1967); sleeveless pale blue taffeta dress with a sheer, embroidered overskirt. The waist was accented with a blue satin bow. Accessories included a matching blue taffeta hat with a flower accent and light blue closed-toe pumps.
Under Fashions (#1655, 1966-1967); light pink underclothes — a half slip with bottom ruffle, lacy corset, bra, tricot panties and sheer panty hose.
Fashion Luncheon (#1656, 1966-1967); the sleeveless back-zippered dress bodice was made of pink satin, it attached to a lined sheath skirt of textured-woven pink cotton. The matching cotton jacket had a wide satin collar, overlapping flaps with a “diamond” pin and satin border. The pink satin hat with its rolled brim tucked into a point with flower accents. Matching pink pumps and long white tricot gloves completed the ensemble.
Garden Wedding (#1658, 1966-1967); strapless rose-colored satin sheath with a back zipper and sheer long-sleeved white lace top dress. The white dress had a split skirt and rose-satin band and bow around the waist. The outfit came with rose-colored closed-toe shoes.
Evening Gala (#1660, 1966-1967); long silver and gold brocade sleeveless over-dress with a split skirt and inner lining of aqua satin. The ensemble could be worn with a slender aqua satin skirt or wide-hemmed slacks with chiffon bottoms. Clear open-toed shoes with gold glitter were included with the outfit.
London Tour (#1661, 1966-1967); off-white vinyl coat with a flaring below the waist, it had a double-breasted buttoned bodice and wide collar. A turquoise chiffon scarf, off-white hat, purse and shoes completed the ensemble.
Music Center Matinee (#1663, 1966-1967); this two-piece dress was made of red chiffon over taffeta. The sleeveless top had a scooped neckline and, on the shoulder, a “diamond” brooch in the shape of a flower. The top draped over the waist and fit over a snug, slim skirt. A wide-brimmed picture hat made of rose-colored satin, long white tricot gloves and red closed-toe shoes added elegance to the outfit.
Shimmering Magic (#1664, 1966-1967); this silver-embroidered lamé sheath dress with three-quarter length sleeves was worn with a red satin coat that had a low waist and gathered skirt. Six red satin roses adorned the silvery netting of a white organdy hat. Red closed-toe pumps added to the look.
Debutante Ball (#1666, 1966-1967); a strapless ball gown of pale aqua satin. The petal-folded bodice was made of satin; it had a sheer, layered aqua crepe (a fabric called georgette) folded under the breast area to the top of the waist. A fabric rose accent was pinned to the bust. The satin dress had an overskirt of aqua georgette. The outfit included a white rabbit stole (lined with the aqua georgette), a single “pearl” drop necklace, metallic gold clutch bag, long white tricot gloves and clear shoes with gold glitter.
More Barbie Fashions: 1966-1967
Benefit Performance (#1667, 1966-1967); red velvet tunic with a sleeveless, fitted bodice and two “diamond” buttons at the waist. The dress had a flared skirt that split in the front; it fell over a gauze petticoat-like underskirt that was covered by a lace-edged taffeta skirt. White, ruffled tulle netting fashioned with small red ribbons draped over the taffeta skirt. Red open-toed shoes and long white gloves completed the outfit.
Riding in the Park (#1668, 1966-1967); yellow jodhpur pants with inside-leg patches of brown suede. The outfit had a fitted brown, tan and white mini-checkered jacket with three buttons down the front, a sleeveless white body blouse, brown plastic cap, tall boots, gloves and a riding crop.
Dreamland (#1669, 1966-1967); dusty orange melon-colored tricot nightgown with white lace trim on the bodice. Accessories included white slippers with pompoms, a brush and comb.
Coffee’s On (#1670, 1966-1967); sleeveless shift dress with a pattern of butterflies in pink, purple, blue, green and orange. The hem, belt, front trim and armholes were trimmed in orange-threaded lace; 10 gold buttons ran down the middle of the dress. Accessories included a plastic “casserole” dish and coffee pot.
Sporting casuals (#1671, 1966-1967); bulky turquoise-knit sweater, matching stretch pants and flat shoes. Skipper Doll had a matching outfit.
Club Meeting (#1672, 1966-1967); a repeat of 1965’s Fashion Editor (#1635) but without the hat and camera. The suit had a turquoise sheath skirt with an attached sleeveless bodice floral-printed white silk. The sleeveless turquoise jacket, which closed in the back, had a wide collar edged in green satin and a sprig of flower buds on the hip. Turquoise blue pumps accompanied the suit.
Lunchtime (#1673, 1966-1967); a repeat of Barbie Learns to Cook (#1634), the white short-sleeved dress with its pink belt and full skirt was printed with green, orange, blue and pink flowers and Barbie in script letters. A miniature saucepan, tea kettle toaster and toast came with the dress.
Sleepytime Gal (1674, 1966-1967); 1965’s Slumber Party (#1642) with a slight change — no cardboard weight scale. The outfit was a two-piece pale pink satin pajama set with a matching fleecy bathrobe. Six plastic Barbie pins, six pink rollers, a blue comb and brush set, pink slipper and a How to Lose Weight “book” were included in the set.
Sunday Visit (#1675, 1966-1967); a repeat of On the Avenue (#1675) without the white gloves. The taffeta-lined skirt dress was ecru with gold threading and the attached, sleeveless bodice was dark gold lamé. The short-sleeved, widespread jacket had a full, spreading back and a metallic gold belt attached to the front. A gold dimple purse and matching pumps completed the ensemble.
Fabulous Fashion (#1676, 1966); this was 1965’s Magnificence (#1664) without the ruffled tulle petticoat. The formal floor-length evening gown had a pink taffeta skirt with an overlay of pink chiffon — flocking and sparkles added. The red satin bodice was attached to the skirt’s two rear white satin-lined panels that, when worn with the red satin overcoat, made it look like one piece. The jacket had a white “fur” collar and two “diamond” accents. The dress came with clear, silver-glittered open-toed shoes.
Pan American Airways Stewardess (#1678, 1966); a white blouse and blue-gray twill suit with a slender sheath skirt and matching long-sleeved jacket with six evenly-spaced buttons on the front and three on each side of the hips. The lapel had an attached metal Pan American pin. The outfit had a blue matching pillbox cap with white piping and Pan American medal in its center. Accessories included a black plastic shoulder bag, short white gloves and black pumps.
Here Comes the Bride (#1665, 1966-1967); slim sleeveless satin gown with lace trimming on the bodice and two rows of lace floating over the skirt. The veil had two short layers of tulle underneath the longer layer, which was trimmed with the same lace pattern as the gown. Bridal accessories included long white tricot gloves, a blue garter, bouquet of “flowers” (plastic fern leaf tied with fabric orchids, ribbon and baby’s breath) and white closed-toe pumps. Ken Doll had a Tuxedo ensemble released with Barbie’s 1966 wedding outfit.
And Then There Was Francie!
Barbie’s “mod” cousin Francie came on the scene in 1966 with her own wardrobe and style. Francie preferred more “swinging” fashions like mini-skirts, patterned tights, wild colors and designs. Francie had more than a dozen outfits in 1966 and more to come the following year.
© 2011 Teri Silver