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Why the Intellivison Amico Might Succeed

The Intellivision Amico is a brand new console inspired by the Mattel Intellivision of the 1980's. It hopes to bring families back together.

Bringing Gaming Back to Its Roots


The consoles of the 70's, 80's and 90's focused on simple games which the family could enjoy. Since the hardware was limited, game developers back then, focused on simple fun gameplay.

Think of games like Pacman, Donkey Kong, Super Mario Brothers and Pong. These were simple games which casual players could dip their toes in.

Nowadays, the landscape is totally different as many gamers want their games to look cinematic or photorealistic. This leads to bloated budgets and thus more expensive games. Not only are game prices going up but there is plenty of monetization in games nowadays from lootboxes and other in-game purchases to season passes to in-game advertisements.

Corners also have to be cut because development costs are too high. This leads to the release of unfinished and broken games. Games that are released are still in Beta stage but are being sold at full price.

The Intellivision Amico is a throwback to the good old days of games that prioritize fun and gameplay over graphics. What use is a realistic looking game when the fun is taken away by complex controls?

The games will all have single and multiplayer and some games can accommodate up to 8 players.

The initial wave of games will cost $2.99 to $9.99 with no lootboxes, season passes, in-game purchases and advertisements.

All games will be released only when they are finished and not a day before.


Back in the day, Nintendo used to use an emblem called the "Nintendo Seal of Quality." This mean that the game, gaming console or accessory has passed quality assurance.

Nowadays, the gaming industry is now about quantity over quality with many games being released broken, unpolished and unfinished. There are also so many games being released every week that many good games do not get the spotlight. This leads to losses on the part of the developer.

Tommy Tallarico, the President and CEO of Intellivision, has a classic approach. He would only release a couple of games at a time so that they are showcased properly. This makes sure that only the best games come out and that the developers make money without the need to resort to other forms of monetization.

All games produced for the Intellivision Amico are carefully curated and quality tested so that only games with a rating of 7/10 or greater come out.

There will be no shovelware or low quality games for the Amico.

A Console Packed with Technology


The Intellivision Amico is a technology rich console which is packed with features.

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The console has 64 LED lights with 40 in the base and 12 on each controller. This helps in the gameplay as it identifies which player you are. It also helps immerse you in the gaming experience.

The Amico has Bluetooth as well to connect to the wireless controllers.

It also has Wi-Fi. It helps you connect the Internet easily and helps to connect to your mobile phones in order to use them as controllers. Amico has an application that you can download that turns your phone into a controller at no added cost.

For its physical media, the Amico has infrared which can read the chip on the media.

The controllers have a rotating disc thats you go in 64 different directions. It also has shoulder buttons and motion control (accelerometer and gyroscope) that adds a lot of gameplay options.

The Amico also incorporates a lot of mobile phone parts including an 8-core Qualcomm Snapdragon chip. Qualcomm chips are used by big companies such as Samsung, Sony, Asus, Oppo, OnePlus and Xiaomi.

Simple Affordable Family Entertainment


The core pillars of Intellivision is Simple Affordable Home Entertainment.

The company will focus on delivering wholesome quality fun games at an affordable cost.

This is how games were back in the day and this is how Intellivision will be.

To quote Intellivision President and CEO Tommy Tallarico “At Intellivision, our mission is to use technology to bring family and friends back together by delivering simple, affordable, family-focused entertainment to everyone.”

Tommy Tallarico and His Core Team


Tommy Tallarico is a 30-year video game veteran who has worked on more than 300 video games through his career.

His work includes titles such as Earthworm Jim 1, Earthworm Jim 2, Cool Spot, Disney's Aladdin, Batman: Return of the Joker, Spider-Man and Madden NFL '96.

Tommy is very energetic and inspirational. He has a larger than life personality that makes him the ideal pitchman for the Amico.

His core team has over 600 years of experience in the video game industry and includes many titans of the video game industry.

They are like the Dream Team of the video games industry.

This includes the following people.

J Allard - He is the former Chief Technology Officer and Chief Experiences Officer of Microsoft.He is responsble for launching the first X-box.

Phil Adam - He was the former President of Spectrum Holobyte and was the one who brought Tetris to the world.

Rusty Buchert - He was a Senior Producer at Sony Computer Entertainment from 2003-2011. He is responsible for launching the Playstation Network in 2006.

Mike Mika - Has worked for more than 2 decades with companies such as Fox, Warner Brothers, Disney, Activision, Capcom, EA, Ubisoft and Konami. He is one of the most high profile developers today.

Scott Tsumura - He worked at IREM Corporation for 12 years and was responsible for classics such as Moon Patrol, Lode Runner and R-Type.



The Amico can succeed as it aims to employ the Blue Ocean Strategy. Instead of fighting tooth and nail with the big boys such as Sony, Microsoft and Nintendo, it is going to serve a largely unserved casual gaming market who are mostly stuck on mobile phones and tablets.

It has a lot of things going for it such as a rise in interest in retro games and systems, an excellent management team full of industry veterans and a unique and affordable product.

Will it succeed? Only time will tell.

© 2020 Jan Michael Ong

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