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Case Study of Supr Daily Start-up

case-study-of-supr-daily-start-up

SuprDaily is a Mumbai-based startup which digitizes the delivery of milk. Super Regularly supplies fresh milk directly from farms to customers, with zero additives. It operates with a smartphone app and whatsApp account, making it easier to connect with the milkman.


  1. About:
  • Industry :Agriculture, agribusiness, distribution systems, e-commerce, food and drink
  • Date founded :2015-2015
  • Supporters :Shreyas Nagdawane: Puneet Kumar
  • Effective Status :Advocate
  • Financing status :F&A
  • Last form of Funding :Venture-The Unknown Series
  • Employee nu;mbers :251-500-2500
  • Name Supr Daily Private Limited


2. Supr Daily Business Plan:

Supr daily business model is quite basic. They understand the importance of a well-oiled network for an efficiently delivered hyperlocal operation. The map below can be seen as the cornerstone of how regular superfunctions operate.

Now, Supr Daily is a startup based in Mumbai which has digitized the distribution of milk.

Super Regularly supplies fresh milk directly from farms to customers, with zero additives. It operates with a smartphone app and whatsApp account, making it easier to connect with the milkman. There is even the setting for a vacation. The company also sells certain daily staples such as bread, eggs, butter and coconut milk for their customers' convenience. Supr Daily currently available in 15 Mumbai neighborhoods over the past year has completed more than 500,000 deliveries.

For many savings as much as 30-40 per cent on sales , the company has lowered the distribution price, and the quality of milk is greatly improved as Supr Daily deals directly for milk farms. By the end of 2017 the company plans to occupy the entire city, going on to other tier-one cities in India afterwards. Milk delivery through homes and offices in Indian cities.

3. Fundings by investors:

Seed Round - Teamonk,Seed Round - StyleNook,Seed Round - PlanetSpark,Seed Round - Transporter.city,Seed Round - Transporter.city are the names of the investors.total investors are 25 to 29 and they invested upto $1.9M.

4. Marketing strategy:

  • They made there goal easy and they had great starting and ending goal
  • They maintain their brand name given a good massage to the customers
  • By making banners, advertisements via video images in local channels, they begin to promote in local areas.They also had amazing Facebook ads and other social media
  • Construct a referral network.
  • They Establish relations with influencers.
  • They determine their target and specific targeted audiences within the area.
  • Set up the correct team

5. Challenges faced by Supr Daily:

  • Timely delivery of fresh produce is very difficult for milkmen.
  • Packaging is difficult when shipping.
  • Microorganism infection in dairy products is another challenge for milkmen.
  • Less prices for the products were also a concern for the founders.
  • Need so many employers, for the whole process .


6. Successive factor of Supr Daily:

  • Strong advertising channel.
  • Efficient personnel.
  • The good rating system and social media.
  • Experienced sources of funds.
  • Fresh milk and milk products.
  • Timely delivery services
  • Digital connectivity like apps.
  • Direct communication by call ,whatsapp and other.

7. Result:

Puneet Kumar Co-Founder & CEO of a super daily startup and he got $12 M in total revenue last year. He started his own customer orders application. Even with this, he expanded his work in a new targeted area. Even the news that this startup might soon be working with swig.

They reach their goal with the collaboration of customers and investors and aim to provide services to worldwide.


#References:
Information was taken from Google, Wikipedia, and particularly from their startup website and app.

I hope you guys enjoy the information……….

case-study-of-supr-daily-start-up

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