When Girl's Generation appeared in the airport without Jessica Jung, it spurred talks that there is something wrong with Korea's most popular girl group. Speculations were answered when Jessica, also known as ice queen, posted on her weirdo account that she is being "forced out" of the group despite her desire to prioritize her activities with the group.
SM Entertainment released a statement confirming that Girl's Generation will be continuing as an 8-member group. They, however, categorically stated that they wanted to keep Jessica In the line up even after Jessica informed them that she wanted to leave the group after one more album.
There are so many speculations on what is really happening and what will eventually happen to Jessica, SM and Girl's Generation. These two statements, posts and statements of other members, past and current events, and recent statement of Jessica say a lot.
Who Want Her Out?
Jessica categorically stated that she does not want to leave the group.
In SM's recent statement, they stated that they will continue managing Jessica's individual activities. According to Jessica, she also got permission from the CEO to continue with her business even as she continue being a member of Girl's Generation. Unless Jessica is lying, I doubt she is, it means SM also want her to stay with the group and the company.
Jessica has been more than clear that it was the other members who want her out of the group and she also categorically said that it is her business venture that is the main reason that the members want her out. In fact, they even asked her to choose between being a member of Girl's Generation or pursuing her own business.
Although she met with the CEO after her meeting with the group and getting permission, once again, she eventually got an official notice that she is out of the group.
The members are keeping mum about the whole thing and will most likely continue to do so until dust settles and only after strict guidance from marketing and PR personnel. However, it is extremely unlikely, but not impossible, that Jessica is lying. For her to accuse 8 girls, each with their own fandoms, all her workmates for more than seven years, it would mean she's a horrible human being and extremely stupid. I don't know about her being a horrible human being but she's certainly not stupid. The mere fact that she was able to put up her own business and got her own business partner and launch her own fashion label, it means she's got some brains.
Why is She Being Forced Out?
Jessica said that her business is the lone reason for the members' asking her to leave.
SM, however, stated that Jessica expressed her desire to leave Girl's Generation after one more album but after launching her own label, it created some conflicts within the group. SM stated that they tried to work it out but the eventually decided that it is best to continue Girl’s Generation with eight members.
The question is why would it be hard for Girl’s Generation to work with Jessica when she has clearly stated that Girl’s Generation is her priority. There are several reasons.
Jessica Said She WILL Leave SNSD
Jessica didn’t address SM’s statement that she said she wants to leave the group after one more album promotion and it is highly unlikely that SM is lying about it. Otherwise, Jessica would have refuted it in her personal statement. The other members must have known about it. It is also possible that Jessica told the members of her plans.
With this in mind, Jessica launching her own label, going to the US to look for schools, association with Tyler Kwon and others are given new meanings. The group knows Jessica is preparing for a solo career, whether it is as a singer, actress or fashion designer or all is still up in the air. One thing is for sure, whatever she does now is interpreted as a preparation for her future career.
With launching her own label, it could very well interpret that she is going to use SNSD’s popularity as a marketing tool for her own label. It would be foolish for Jessica if she doesn’t, in fact. The members could feel uncomfortable about it.
Jessica Said She Will Prioritize SNSD But…
Jessica returned to Korea from the US a day before SNSD’s departure to their fan meeting. However, she has been out of the country for almost a month.
A source close to the group said that prior to Jessica’s departure for the US, the group talked with her about her label and asked her to choose between the group or her business. She said she can’t quit the business because she has a contract with her business partner. She then sought the approval of SM’s CEO who gave her blessings to continue with the business after she promised that she will prioritize SNSD.
However, her departure for the US leaves no time for her to work with the group. In group meetings and discussions, Jessica is not present. It would seem that Jessica is prioritizing her personal business over her group.
To Jessica, her return to Korea in time to fulfill group commitments is a testament that she is dedicated to the group but the members are expecting more. The group is expecting the same amount of dedication they have been used to giving the group.
Are the Other SNSD Members Jealous of Jessica
None of the eight remaining members are talking about the issue but there is always another side to the story.
It is not a secret that all 9 members individually renegotiated their contracts with the SM. They had individual demands. SNSD is arguably the most popular and profitable girl group in Korea. It is fitting that they be given that treatment. They all renewed their contract for another three years.
The girls know that they cannot live off their girl sexuality for long and that they need to transition to another image soon. The three year contract period will be used by the girls to prepare for a career outside of SNSD. It is likely that they had, in mind, to continue SNSD but with a different packaging or image. They also know that they cannot duplicate the success of Shinhwa who managed to maintain their boyband status post 30s because women are viewed differently from men. Women’s sexuality expires faster in Korea.
Jessica seems to have gotten the backing of Tyler Kwon, a business and entertainment mogul. That's her edge over the others. No one knows the extent of her partnership with Kwon. She also seems to be the one taking the most concrete steps towards a solo career. With Kwon’s backing, she will most likely succeed.
Were the other members jealous of Jessica? It is highly unlikely that at least some of the members felt some tinge of jealousy. I’d be surprised if they didn’t. Did they feel Jessica is going to use SNSD to prepare for her solo career? It is highly unlikely that, at least some of the members felt the same way. Most likely, all of them are going to using SNSD, in one way or another, to launch their solo careers.
However, that’s beside the point. The question is whether or not the members asked Jessica to leave the group because of jealousy or did they have reasonable grounds to ask her to leave.
Why Were the Members Crying in their Fan Meeting?
Many interpreted the girls’ highly emotional fan meeting to be an expression of their sadness towards Jessica’s departure. Was it a sign that it wasn’t their choice for Jessica to leave the group? No.
Remember that these girls have been together for more than seven years. They have been through tough times together. The departure of anyone you have shared so much with is painful, regardless of the reason. Even if they were the ones who asked Jessica to leave, it is still painful to do so. I am sure they would have it another way.
What’s Next for SNSD and Jessica
SM expressed no intention to let go of Jessica. They categorically said they will handle Jessica’s individual activities. Jessica is one of the few members that have the staying power. She’s got what it takes. She has the sense, independence and individuality brought about by being raised in the US. She managed to launch her own label, get a business partner and plan for the future.
Her past solo activities have proven her to be her own woman. She is also prolific. She can play an antagonist as well as she can play a protagonist. She has real vocal power and she’s got the fashion influence. SM knows that and they will most likely want to utilize that.
Jessica will most likely go on towards a bigger venue such as the US. She may not have enough raw talent to be a popular singer in the US but she can make it as a fashion designer, actress and host.
SNSD has eight members left. They will have no problem.
We know the following for sure:
- Jessica expressed her intentions to leave SNSD after one more album promotion.
- She was given the blessings to launch her label provided she will prioritize SNSD.
- The other SNSD members felt Jessica didn’t prioritize SNSD given her frequent trips abroad.
- It was, at the very least, a majority decision to ask Jessica to leave the group.
- SM agreed to take Jessica out but will continue to manage Jessica.
However, this incident should teach other members of boyband and girl groups a lesson. Boy bands and girl groups play highly on the youth of the members and the accompanying sexuality. Members should have a plan on how to sustain their careers once they cross over to their 30s and their agencies should help them with it.
Members should take greater control over their career early on and take measures on how they can carry on once their youth is gone. They should learn how to act, venture to different kinds of musical genres, get established into aspects of entertainment and establish their own business. Jessica has enough intelligence to do that. Shinhwa did it successfully. So did Rain and a few others.
More boy band and girl group members should do the same.
yuls on September 18, 2020:
Nah. If she had wanted to leave gg, she would'nt have renewed the contract but she did. She clearly said that she wanted to continue with snsd while going her business, she payed her royalties & sm accepted. The problem there was the parents of some of the girls, something that many don't want to talk about.
Anonymous B on October 05, 2014:
Omg. The analysis on this whole situation was very well thought out. It would make sense. Singers, unless your super good, usually don't have more then a maximum of 10 years. It would be a good idea to start planning the future while your still making bank to secure yourself for the future.
Kiliffinjames on October 01, 2014:
A perfect posture and arrangements that's awesome!