Cheryl has a degree in Psychology and enjoys taking her readers down memory lane by writing about popular baby boomer icons.
One of the better benefits of the Internet is that it allows big kids to never grow up. Baby boomers, those of us born between 1948 and 1964 can enjoy nostalgia related to the icons we knew and loved in the 1960s and 1970s.. One of those who is beloved is the Pillsbury Doughboy, also known as Poppin Fresh. The name denotes the canned biscuits that popped from the canister when you hit it on a table. I have an apprehension of the container for Pillsbury biscuits to this very day because the sound of the dough popping through the container is so loud. In spite of that, I do enjoy eating those delicious biscuits. Poppin Fresh was the mascot from 1965-2005 in many television commercials. He was such a cute mascot for the Pillsbury Company, and continues to be well-loved. by many today. Between 2009 and 2017, Poppin Fresh was shown in GEICO insurance commercials which concluded with a human finger poking the Doughboy's stomach. This was his signature during his 30 year reign At the end of each biscuit commercial, The Doughboy responds by giggling and saying Tee hee or Hoo Hoo whenever his stomach is poked.
The Pillsbury Doughboy was created in the spring of 1965 by Rudy Perz, who was a copywriter for Pillsbury's longtime advertising agency Leo Burnett. Perz was sitting in his kitchen under immense pressure to create an advertising campaign for Pillsbury's refrigerated dough products. These included sweet rolls, cookies, biscuits, and dinner rolls. My oldest son used to enjoy eating the cookie dough from the package before the cookies were baked. It has been recommended by Healthline that raw cookie dough should not be eaten because the uncooked eggs and flour may have harmful bacteria.Rudy Perz had a copywriter, named Carol H. Williams, who envisioned a living doughboy who popped out of a Pillsbury Crescent Rolls can and Williams wrote the campaign slogan, "Say Hello to Poppin' Fresh Dough". The doughboy was initially dubbed "Jonathan Pillsbury, and was given a chef's hat, a scarf, and two adorable big blue eyes that were to distinguish him from the rolls. He also blushed along with the giggle when poked in his stomach. In the beginning, the Doughboy was designed by Milt Schaffer and was brought to life by +using stop motion clay animation. Today, CGI (computer-generated imagery) is used. The first CGI commercial was broadcast in 1992 and was directed by Tim Johnson who at that time was working for Pacific Data Images.
The finished product
Rudy Perz initially conceived the Pillsbury Doughboy as an animated figure. He changed his mind after seeing a stop motion technique that was used in the opening credits for The Dinah Shore Show. Next, a $16,000 three-dimensional Doughboy puppet was created and voice actor Paul Frees was chosen to be the voice of Poppin Fresh. Frees was known as the man of a thousand voices and his work included Boris Badenov on The Rocky and Bullwinkle Show and Scrooge McDuck for Disney. Stop-motion animator George Pal was hired to animate the Doughboy and the rest, as they say, is history. The first Poppin' Fresh commercials began airing in November 1965, ( I was 7 years old). I can still recall watching them on our old black and white television when we lived in what my family referred to as the old house after we moved when I was 10. From that expensive beginnings, Poppin Fresh has represented Pillsbury in more than 600 commercials for over fifty different products. The Doughboy has also appeared in a Mastercard commercial, with the following other icons. The Morton Salt girl, Count Chocula, the Vlasic Stork, and the Jolly Green Giant, Poppin Fresh has also been in adds for the Sprint Phone company and the "Got Milk" ads. In 1987 He was in the 1987 claymation film The Puppetoon Movie. After Rudy Frees' died in 1986, Jeff Bergman had the honor of voicing the iconic Doughboy, until 2013. Today, JoBe Cerny is the voice of Poppin Fresh. The Pillsbury Doughboy will always have a special place in the hearts of those who grew up watching him in action. If you are into nostalgia, you can find Poppin Fresh vintage dolls on eBay from $8.00-$29.00."Tee Hee, Hoo Hoo".
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Cheryl E Preston