In fact, to call the media a cat in idiom would be an insult to journalism because the media is like a rogue elephant and the media's courage and morality to put batteries in the elephant's feet Courage is needed, it is not present in any media institution at present.
The media is a great power, more or less everyone knows this, but only those who are connected to the media or have ever been good or bad can be truly aware of the positive and negative effects of the power of the media. I have become a direct target of the power of the media. If a well-known intellectual, writer, and columnist like Kishore Naheed is forced to write, "Save us from the media". Or the pioneer of the freedom of the press movement like Ansar Abbasi and the most respected journalist to start proposing a code of conduct for the media, even the best playwright and analyst Orya Maqbool Jan on the importance of adhering to the media. As we begin to pile up editorial columns, we must realize that in addition to the myriad positive benefits of the media, numerous negative effects are causing irreparable damage to the basic moral fabric of our society. Are This is why for some time now even the real "watchdogs" of press freedom have been seen insisting on creating an empowered regulatory authority to set some guidelines and regulations for the media. Who will ring the bell? In fact, to call the media a cat in idiom would be an insult to journalism because the media is like a rogue elephant and the media's courage and morality to put batteries in the elephant's feet Courage is needed, it is not present in any media institution at present.
So! Despite the sincere advice and efforts of many eminent journalistic leaders, the institution of enforcing journalistic values in the media has never been established from scratch. However, the issue has now reached such a point of danger that even if it is possible to establish a small, large, or effective, ineffective regulatory authority that somehow introduces rules and regulations for the media, it will not be of the slightest benefit. Will be. Because through the regulatory authority, print media and electronic media can be made to some extent "ethical", but we are convinced that each regulatory authority will continue to face a new but rapidly growing type of media, cyber media. It will remain completely helpless. It should be noted that in cyber media, news channels, and social networking websites such as YouTube, Facebook, and Twitter are counted. This is the most modern and effective type of media that is not easy to regulate even for those who have invented these "digital devices". Interestingly, there is a lot of controversial and immoral content on Facebook against Facebook founder Mark Zuckerberg and Google itself against the Google company. In such a situation, there was an urgent need to think of something new instead of creating a regulatory authority to regulate the media.
Good luck! In order to regulate all kinds of media in the case of late correctness, not only theoretical but also great practical effort has been initiated to introduce a brand new journalistic term called "halal media" all over the world. Recently, the first formal dialogue titled “Halal Media” was organized in a special workshop held at Minhaj University Lahore. In which Shahid Nazir Chaudhry, Multimedia Head of Urdu Point, Pakistan's largest digital media and Raja Tahir Latif, Director Operations of Minhaj Halal Certification, explained the need, importance and practical application of "Halal Media". Attempts were made. Apparently we missed the workshop, but when the media agreed to read a two-column story about this unique event, the term "halal media" was used to gather as much information as possible about the event. The movement was started by Raja Tahir Latif. He said that Minhaj University has made the subject of "Halal Media" a part of the postgraduate diploma course and made it a regular part of university teaching. While journalists are studying mysteries and secrets at the university, through this course they will be able to gain a fair knowledge of the principles and rules required for positive media.”Not only that, he also announced the good news that next year Minhaj University is also going to introduce BA and MA degree courses on this subject Is.
Special report on the term "halal media" was also presented in 2019 by the well-known international news agency "Reuters". It was stated that serious steps are being taken in many Muslim countries to introduce "halal media" at the official level.
When you first heard the word "halal media", it seemed strange to you, as you may have noticed while reading these lines. When the opportunity arose, it was revealed that if eminent persons and institutions associated with the field of journalism start argumentative dialogues and scholarly trials on "Halal Media", then it is quite possible that "Halal Media" It should be borne in mind that a special report on the term "halal media" was also presented in 2019 by the well-known international news agency "Reuters". It was stated that serious steps are being taken in many Muslim countries to introduce "halal media" at the official level. In any case, the mention of "halal media" naturally raises a number of concerns, problems and questions in the mind. Without getting satisfactory answers, the term "halal media" can hardly be used for journalists. It will be easy to accept. For example, what will be the status of "halal media"? Will it be an institutional department or just a teaching course with a few rules and regulations taught in national and foreign universities? We believe that the more powerful the global media has become since the advent of cyber media, the more it is thought that it can be regulated by a public or private regulatory authority. This idea is unthinkable.
Therefore, the only way to influence the media trends now is to build a straight line for the education and training of those involved in this field and in this regard under the title of "Halal Media" across the country. The procedure for introducing short and long term certificate and degree courses in public and private universities can provide tremendous support. In particular, new "digital journalists" who are introduced daily through social media journalism such as YouTube, Facebook and web blogs may be given special encouragement to take "halal media" courses. It should be noted that for a long time, a number of left-wing international NGOs, in the name of various training courses, have been providing regular training in liberalism to those involved in journalism in the same way. Associated reformist elements have a good chance of introducing training courses for journalists entitled "Halal Media."
But on the other hand, for the reformists, intellectuals and journalists in the journalistic circles, before declaring “halal media” as the main topic of training education, it will be necessary to take a detailed look at some of the problems or ambiguities in the coming days. It will not become such an ideology or sect that later those who carry out journalistic activities without the title of "halal media" will be criticized and discriminated against by one party by declaring them as members of "haram media". To be done? To address this concern, it is imperative that the term "halal media" be limited to education and teaching. Just as products are available for sale in stores around the world. But the halal calibrate is also present along with other products which are not marked as halal caliber and the customer automatically understands that the product on which halal is written is definitely free from harmful ingredients. Yes, but the other item is also made for human use, so it is fine, but the company is not making any special claims about the ingredients used in the manufacture of the latter item. In the same way, it can be said that the graduates of "Halal Media" are those who have been given special education and training to highlight the positive aspects of media. Therefore, it is highly likely that they will pay special attention to positive ethical values while conducting traditional or digital journalism under the heading "Halal Media".
In addition, many ambiguities and questions related to "halal media" can be made the subject of discussion, but due to the narrow columns, they are raised for another session. In fact, you can call "halal media" a latest "developing story" in journalistic language. There is an urgent need for a conducive environment for serious discussion and analysis of the arguments of serious circles for its proper development and speed. Because one thing is for sure, the term "halal media" will not gain popularity unless it is accepted by the reformist individuals and institutions associated with journalism, and we hope that the breadth of our journalism will be so wide and wide. Of course, only beneficial and living ideas can flourish in it, while scientifically weak, harmful or dead ideologies will automatically come out of our journalism. In any case, it is a sincere effort of Minhaj University Lahore to make “Halal Media” a regular part of its teaching process.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2020 Rao Muhammad Shahid Iqbal