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Car Design Quality Presentations with a Video Lecture.

Luciano Bove is a car design manager working at Renault Design. Born in Italy, he graduated from Art Center College of Design in California.

Presentation strategies by Luciano Bove

IAAD Turin Design School lecture

In this video an example about Presentation Strategies for Industrial Design and Car design students' projects. In this simulation (client listening to 2 different Design studio project proposals...) Luciano Bove explains the mistakes made and how to organize the message we want to give to our potential client.

This lecture was given at the IAAD Design school in Turin Italy.

Nissan Cube Concept Board

Nissan Cube Concept Board

Nissan Cube Concept Board

What is a quality presentation technique?

Hi friends, a few days ago I saw an interesting comment on one of my articles about "presentation techniques" published on Virtualcar.it.

It was a question like: "Could you explain what type of illustration technique is considered as a high quality one?" In that article, I was telling about how to manage a car design presentation in a design school, what to say and what not to say, how to talk about your concept and sell it without over-doing your presentation. Naturally, after the compliments, the reader was interested in understanding better about the graphics and illustration aspects of a car design final presentation.

To try to answer that question I give you an example hoping to be clear. Let's imagine that we are in front of 2 presentations: the one on the right has a great concept, a real good idea something that could really be interesting to have in a portfolio. The one on the left has a great concept, too. It is different from the other presentation, but it is a good idea worth to have it in a portfolio, too.

Student work ( AFAD University Bratislava)


Now my question is: why the presentation on the right is the best? Why am I interested in those drawings and not so much by those of the other student on the left?

The answer is simple: because the quality presentation of his/her drawings is at a very high level and because of it I cannot be attracted by the other presentation!

So what is important other than a very good oral management of our presentation? The content.

By affirming that, I do not mean only the concept but the representation of it:

  • ideation sketches
  • color sketches
  • renderings
  • illustrations
  • technical information
  • the benchmark
  • the editorial overall graphics
  • the choice of general colors
  • the richness of the all presentation making sure that quality is winning on quantity

In this article I will not take your hand and drive it to be a professional designer at work, that would be too easy and I would not give you a helpful service. Here I am trying to make you think! Think how to find good works done by others and just start learning by looking at them. Study the technique and , most of all, try it several times. Listen carefully your teachers at school because they are professionals, follow them when they make demos in class and copy, copy, copy, by doing so you will start to develop your own personal technique with your palette, your way to organize your presentation. You will learn how to manage your quality illustration technique to prepare always great presentations and naturally a good final portfolio.

Good luck,

Luciano Bove

© 2009 Luciano Bove


Luciano Bove (author) from Paris on November 27, 2012:

what do you mean exactly?

Shreyans bafna on November 25, 2012:

Hey is there any tool or tab for transportation designing

meta on February 01, 2011:

the fundamental design

Luciano Bove (author) from Paris on March 31, 2010:

Michal I agree with your comment!

Orlando Mifune Orlandini on March 30, 2010:

Your books are for rich people,Here in New York City we live in the streets of this 'Big apple' we can't even afford to pay rent.

Michal on March 30, 2010:

i would like to underline the chromatic coloring, different interesting views of object (interesting perspective), simple graphics but not too much overdone...

Luciano Bove (author) from Paris on May 17, 2009:

Gareth it depends, if draing is used to work in that case yes...it is very important.

Gareth Pritchard from North Wales on May 16, 2009:

Hi Luciano,

Thanks for reminding me that presentation is everything.

Luciano Bove (author) from Paris on May 13, 2009:

Thank you Martin a lot for encouraging me! Stay tuned...

Martin on May 13, 2009:

Hey Luciano

I found your blog by accident, and it is great! I really enjoy reading your very well explained and terrific topics! Thx for sharing :D