Benazir Marjan intends to use her business knowledge in the practical field through this article.
Business and Copyright Law
The copyright law protects the artistic expression of the author or creator of an original work. The law automatically gives the author the exclusive right to copy, sell, distribute, display or perform the work and protects him or her from copyright infringement. It refers to the legal right of the owner of intellectual property. In simpler terms, copyright is the right to copy. This means that the original creators of the products and anyone they give authorization to are the only ones with the exclusive right to reproduce the work. Copyright is a very prime concept in business. An entrepreneur must have clear idea about the copyright law before he starts her business idea in practical execution.
In order to be protected, your idea must be “expressed” in a way the law recognizes. For example, on paper, in a photograph, or in a computer code. Simply having the idea is not sufficient. Many businesses use original, creative works in their day to day activities. For example, they may design, write or create images or videos for their website, catalogues, marketing literature or packaging. Copyright works could also include manuals, drawings, sketches, blueprints, photographs, brands or logos.
Importantly, your customer or other databases are protected by copyright too. Some specific transparent ideas on copyright related to business are given bellow:
1. Copyright usually belongs to whoever creates the work (the author) or to the employer if it is created by an employee as part of their job. Copyright in a work may be jointly owned if more than one person collaborated to create it.
Sometimes business does mistake by not realizing that copyright in a work still belongs to the author even if the business has commissioned and paid to the author to create it.
2. As copyright is intangible, it is more easily “damage” or “lost” than tangible properties. This could happen if a competitor obtained a valuable document, which it modified and used, without the organization being aware this has occurred. The result is that an organization is unaware of the copyright material it owns. In the worse case scenario, an organization may be unaware when someone else (perhaps an ex employee) starts using the organization’s copyright material.
3. You can incense others to use or copy your copyright works. For example, to include an image you created on their website - for a fixed fee or royalties. You should make sure that any licence agreement is in writing, and professionally drafted. You can so sell your copyright, or leave it to someone you will.
4. You should take steps to make sure that you or your employees do not infringe on other people’s copyright. Otherwise it may create problem in future.
5. For the best protection against infringement, you can register your copyright with the copyright office.
6. It is essential to follow and maintain copyright laws very strictly. Any individual or business that infringes copyright can face legal action.
7. By ensuring you have good working practices your business can reduce the risk of breaking copyright law. Ensure you staff are aware of copyright laws and its implications, put processes in place internally to make sure copyright permissions have been obtained before using external work, ensure contracts with freelancers and agencies assign copyright to your business for materials they create for you, make sure work you create is original and you are free to use it as your wish. You should buy materials from reputable sources that properly license your use.
Today’s world is full of competition and copyright are getting more and ore attention in today’s business world. Copyrighting a property strictly defines the ways for which it can be used. A copyright holder has rights to permit or allow specific usage of the copyrighted work. In today’s business world, when a company wants its property to go public, they have to make sure their copyrights are properly protected, and all copyright requirements are met. It is forbidden to make changes to, and sell someone else’s property for commercial purposes.
Finally, everyone should be educated on copyright laws and intellectual property protection because of their importance in every business. Owners of copyright and intellectual property should ensure that clients get support after product of service is implemented and that the product or service continues with constant improvements.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Benazir Marjan