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My Hubpages Traffic Doubled in One Week

Hub Table of Contents

1. Quantity and Quality
2. Keyword Research

Intermission: Poll (Please take a moment to vote)

3. On-page Optimization
4. Optimization Isn't Everything
5. The Niche

Hubpages user "japtaker". My profile name (since you were wondering) is actually just a combination of my first initial and last name.

Hubpages user "japtaker". My profile name (since you were wondering) is actually just a combination of my first initial and last name.

How My Hubpages Traffic Doubled In One Week

I deliberated for a long time about whether or not to write this article. After all, I’ve only been on Hubpages a relatively short time, and the traffic to my pages, though it indeed doubled last week, is still relatively puny compared to that of the seasoned Hubpages veterans. Plus, I wanted to make sure that my spike in traffic wasn’t just some chance fluctuation which would vanish at short notice. It hasn’t. My traffic this week has not only stayed at that higher level, but continues to increase.

So I decided to write this article. Although my aim is primarily to give relative new-comers to Hubpages a perspective on how how to succeed, I think that some of the things I’ll say can be appreciated by new-comers and veterans alike. I will also point newcomers in the direction of some of the best advice I’ve seen from the veterans about success on Hubpages.

Venerable veteran Hubpages user Chuck, in his excellent article found here (opens in a new window), names three strategies for success on Hubpages: 1. The quantity approach, 2. The niche approach, and 3. The keyword approach. I would say that I use a blend of all three approaches.


Massive Quantities of Non-garbage

First things first. If you don’t have anything to write about, or can’t find anything to write about, you probably won’t get much traffic on Hubpages. I am quite convinced that for most writers on the internet, success will be a matter of producing a sufficient quantity of real content, which is interesting and relevant. Hubpager Chuck, who I mentioned already, says that his own success has resulted from his focus on quantity. What is a sufficient quantity? As much as possible. Since many of us, myself included, still have jobs or school or family or other things that require time and attention, this limits the quantity we can put out. I have set for myself a required minimum of 2-3 hubs per week, although when I have the time, I prefer to do at least 4-6 hubs per week.

But sheer quantity, of course, is only half the equation. The other half is quality. A massive quantity of boring garbage is not likely to prove effective in the long run. Content must be interesting and relevant to readers. Otherwise, they will not stay on your page long enough to click on an ad, will not be likely to read other things you have written, and will not post links to your articles on social websites such as Facebook. That’s right: Hubpages is not a get-rich-quick platform. To succeed, one must write quality content, and a lot of it. And this takes time. And effort.

The Results of Good Keyword Research


Keyword Research

Some of my readers, I predict, have mostly skipped the preceding section about quantity and quality. Why wade through all that, rather than skip right to the “good stuff”?

Hubpages user Misha has fewer than thirty hubs, yet has thousands of followers and makes "about $1500 [a month] give or take" from Hubpages. This would seem to contradict everything I just said about the need for writing a lot of content. And it does. But I think that Misha is the exception, not the rule, for success on Hubpages. It takes a considerable amount of genius and good fortune to discover key-phrases like “Google homepage”, overflowing with monthly searches, but with a tiny amount of competition. And one cannot always rely on finding such perfect key-phrases. Kudos to Misha! His secret, which he discusses is keyword research.

I’m all about keyword research. That being said, be sure to read the section of this hub titled: "Optimization Isn't Everything”.

I begin almost every article I write with keyword research, followed by “on-page” relevancy optimization. I’ll explain. First, I go to the Google Keyword Tool and type in some possible key phrases.

The Google Keyword Tool


I look through the list that Google generates (not pictured above) for additional key phrase ideas. I look at the competition and the global monthly searches. If a key phrase has low competition, and at the very least, five hundred monthly searches, I consider it as a possibility. Really, I rarely pick something with so few monthly searches, unless I really care about the topic, and feel the need to write about it regardless of potential traffic. I usually look for a phrase with low competition and between 1,500 and 50,000 monthly searches. Anything over 50,000 usually has too much competition. I always look at the “exact phrase” statistics for the phrase as well. That is, how many monthly searches are there for that exact phrase in quotation marks.

But here’s my real secret: After I identify a potential key phrase as I described above, I go to Google and search for my key phrase in two ways: 1. As a general phrase (not in quotations) and 2. As an exact phrase (in quotations). The reason I do this is to get a real idea about the competition I’m facing. The competition stats in the Google keyword tool have limited usefulness, as they are based on the estimated number of paying advertisers who are bidding for a placement with those keywords. So in reality, it more accurately measures competition for paying advertisers, not for those of us seeking “organic” advertising (that is, to appear on the natural search results).

When I do the two types of searches for my key phrases (general and exact), I look for several things:

  1. The number of results.
  2. The number of results on the first page which have my exact key-phrase in their title.
  3. The Google page-rank of the first 5-6 results.

The lower each of those numbers, the better. A magnificent tool called SEO for Firefox is available for free (you'll first need Firefox, which is also free), and will allow you to see stats such as the page-rank, and much more, for each result in the search page without having to actually go to any of those pages.