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How to Increase and Maintain Page Views Traffic using Evergreen Articles

Danson Wachira is a certified Trainer in Computer Science, Information Technology and related studies.

As online writers, hubbers or bloggers we get discouraged when we log-into our sites or accounts only to find traffic is dropping. In Hubpages, that little blue arrow indicator pointing downward in “My account” will not make you smile and for some, they might really get stressed by the mere sight of traffic dropping.

How to increase traffic and maintain it never to fall is one of the desired goals in online writing. While sometimes this can be a daunting task due to the fact that traffic may fluctuate on different factors, it is possible to keep traffic to your online work ever rising and maintaining it at required levels. In this article, I will discuss how you can increase and maintain traffic by writing evergreen articles.

The power of evergreen articles on site traffic

The power of evergreen articles on site traffic

What is an evergreen article?

In online writing, an evergreen article, also called “Pillar”, “Cornerstone” or “Flagship” article, is an article that will always drive loads of traffic to your site. An evergreen article remains relevant to readers in its life time, in other words, it stays bloom all year long.

It provides timeless information to a wider audience. That means in its life time, there is a possibility that other sites will backlink to it to provide all year traffic as its relevancy is not time dependent.

An evergreen article is different from a “Spike” article in that, while a spike article draws transient spikey sort of traffic for a short time and then dries out, an evergreen article keeps on attracting both new and return visitors hence constantly and increasingly driving traffic to your site, and that is the desire of every online writer or blogger.

How to increase traffic using Evergreen articles

A good evergreen article has a ripple effect in that, because other sites may backlink and trackback to it, it will rank higher in search engines and probably show up on the first page of searches thus directing new readers to your site long after it was published.

You might have evergreen articles on your site already but the truth is that many articles that you may dedicate all your time and effort in writing may not turn out to be evergreen.

The trick to increasing and maintaining traffic with evergreen articles is to identify the ones you have, their characteristics and then write more of that nature. The more evergreen articles you have on your site the more lasting traffic.

So, how can you identify an evergreen article?

Look for these common characteristics:

  • It has relevant information all year round which is not time dependent.
  • It brings new and return visitors and continues to do so in its life time.
  • It attract attention of major search engines and draws traffic from them
  • It has significant backlinks from other sites
Increase traffic with evergreen articles

Increase traffic with evergreen articles

Let search engines find your articles.

Let search engines find your articles.

How to write an evergreen article

Simply, there are no guidelines for writing an evergreen article. Look at your site and you will be surprised that some of the articles that you spent a lot of time on keyword research and writing them passionately might not be attracting the desired traffic. Some other articles that you wrote with little effort are drawing loads of traffic every day and occasionally hitting the first pages of major search engines.

The key to writing evergreen articles is to use some of the characteristics of timeless writing. Think of what readers want to search for and read all the time. Pick from all year round topics that remains relevant and useful to readers. Here are such topics:

  • If you have different perspective of looking at things, you can write about those theories and arguments that draw out fresh and unique thoughts to readers. Managers, politicians, academicians, activists and whole lot of readers in this category are always looking for such information. Here is an example from billybuc.
  • Many readers are searching over the internet on ways to solve problems and they want to solve these problems with minimal costs. Write about “How to” and DIY (Do It Yourself) articles as they make good evergreen articles. Here is an example. Don’t forget to update such articles though when new information comes up.
  • Another popular way of writing evergreen articles is to write resource articles such as e-books, e-courses or just series of interlinked articles that provides timeless information such as this one. By doing so, you will not only increase traffic but you will also boast your site by making sure visitors stay longer on your site. If you own the site, you can extend the usefulness of such resources by including downloading options such as PDF or .Zip formats.
  • List articles is another category that makes very good evergreen articles. List articles are very popular with internet readers who are looking for brief and straight forward information. They are short articles that explain in list form the options of accomplishing or solving a certain problem. These type of articles such as this one or this one are all over the internet; “Top 10 ways to…”, “Different ways on how to..”, “50 ways to…”, “5 tips on how to..”. You can also combine a list article and a "How to.." article in one. This particular article by its nature is a mix of list article and "How to.." article.

While there are many ways in which a writer can draw topics about evergreen articles, it is very difficult to have all evergreen articles and content on a website. The key is to have evergreen articles and have a lot of them to increase page views traffic through new and return visits.

Want to make money online?

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2012 Danson Wachira

Comments

Danson Wachira (author) from Nairobi, Kenya on April 04, 2013:

Hi Enice

Google is becoming tougher and tougher to please but we have to by writing desirable content on its eyes. Thanks for the visit and comment.

Enice on April 03, 2013:

It is very hard to please Google nowadays but probably with these tips i will manage to attact steady Google traffic flow.

Danson Wachira (author) from Nairobi, Kenya on February 27, 2013:

Hi Emman Kimat,

Maintaining Evergreen articles is the hard bit but doable, i guess we all need this type of articles. Thanks for the visit and comment.

Emman Kimat on February 27, 2013:

Although it is very hard to maintain evergreen authorship in the long run, this should be a worthy method to increase all round traffic.

Danson Wachira (author) from Nairobi, Kenya on October 08, 2012:

Hi Sunshine625,

Thanks for stopping by and commenting. I agree evergreen articles can stay up for years, the trick is to add new information when it becomes available. Enjoy your day.

Linda Bilyeu from Orlando, FL on October 08, 2012:

Long live evergreen articles! Excellent advice!

Danson Wachira (author) from Nairobi, Kenya on October 08, 2012:

Hi healthylife2,

I try very much to write evergreen articles, it not very easy as newsy topics can divert ones intentions. Am glad you found this one to be useful. Thanks for the visit and comment.

healthylife2 on October 08, 2012:

Another very useful article as always. Soon after I joined HP I heard the term evergreen and had to learn what it meant. This is the best explanation I have seen and I really appreciate the reminder to update articles as new information becomes valuable to keep them current. Voting up and sharing this one!!

Danson Wachira (author) from Nairobi, Kenya on September 26, 2012:

Hi Missy Mac ,

Thanks for stopping by and commenting, am glad this article was helpful.

Missy Mac from Illinois on September 26, 2012:

This hub article helps provide directions on the developing interesting hubs. I can see why you have 10,000 views. Your content is strong. Thanks again.

Danson Wachira (author) from Nairobi, Kenya on September 06, 2012:

Hi Mama Kim 8, thanks for the visit and comment, am glad you found this article to be useful.

Sasha Kim on September 05, 2012:

This is especially helpful the the hubbers that can't produce as many hubs as others. If you can write a hub or more every day then by all means write non-evergreens... but otherwise this is always a safe bet ^_^ great job! Voted up!

Danson Wachira (author) from Nairobi, Kenya on July 30, 2012:

It is true daisydayz, recipes make very good evergreen articles. Keep trying, you might discover that other related hubs that you have will end up getting more attention through your recipe articles. Thanks for the visit and comment, i really do appreciate. Enjoy your day.

Chantele Cross-Jones from Cardiff on July 30, 2012:

I have found that recipes are my best evergreen posts as they are relevant all year and people are always looking for them, they surpass all my other hubs, sadly they dont dont rank that high on earnings with adsense, but if they keep bringing in traffic it means more people will discover hub pages and my other hubs aswell. Great hub, voted up!

Danson Wachira (author) from Nairobi, Kenya on July 23, 2012:

Thanks PurvisBobbi44 for your kind words, visit and comment. If we get used to writing evergreen articles, we can reap long run benefits. Am glad you found this article to be helpful. Enjoy your day.

Barbara Purvis Hunter from Florida on July 23, 2012:

dwachira,

Thank you for sharing your knowledge with us, as you and others like you have taught me so much. My mind is like a sponge it soaks up the best from the "Cream of the Crop" on HubPages---so I may succeed in my time writing here.

Thanks again,

Your Hub Friend,

Bobbi Purvis

Danson Wachira (author) from Nairobi, Kenya on July 22, 2012:

@editorsupremo, Thanks for finding time to stop here and commenting. I agree with you, evergreen articles have constant traffic, the trick for this is to keep on updating them as new information comes up.

Danson Wachira (author) from Nairobi, Kenya on July 22, 2012:

@ChristyWrites, thanks for the comment and visit. It is true, evergreen articles do well all year round and my aim now is to write more of evergreen. I really appreciate your support here and sharing.

editorsupremo from London, England on July 22, 2012:

Great hub dwachira. You are so right when it comes to evergreen articles. They attract more traffic and only need a little attention in order to keep up-to-date with new infomration.One topic which is a really good example of an everygreen article is gardening as year in, year out the planting methods are the same.

Voted up.

Christy Birmingham from British Columbia, Canada on July 22, 2012:

These are great pointers for new writers at HubPages and other sites. This is an evergreen article that will see many views!

Danson Wachira (author) from Nairobi, Kenya on July 21, 2012:

Hi teaches12345, glad to see you here. If we focus on writing evergreen articles we are assured of constantly flowing traffic. Thanks for the visit, enjoy your day.

Danson Wachira (author) from Nairobi, Kenya on July 21, 2012:

Hi teaches12345, glad to see you here. If we focus on writing evergreen articles we are assured of constantly flowing traffic. Thanks for the visit, enjoy your day.

Dianna Mendez on July 20, 2012:

This is great information to keep in mind when writing articles. I appreciate the helpful advice. Thanks for sharing.

Danson Wachira (author) from Nairobi, Kenya on July 19, 2012:

Thanks vox vocis, very true self-help articles also makes very good green articles. Thanks for the visit and comment.

Jasmine on July 19, 2012:

Great evergreen article ideas and examples! DIY (and I'd add self-help) topics are my favorites!

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

@Bedbugabscond, i agree, writing spike articles can be very tempting for that obvious quick traffic influx which is short lived, but if we are focusing on long run traffic, evergreen articles perform best. Thanks for the visit and comment. Enjoy your day.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

@searchinsany, i really appreciate your visit and comment, thanks.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

@seanorjohn, you are welcome and thanks for visiting and commenting, try writing evergreen articles more often and am sure you will see a significant change in your hubs traffic. Enjoy your day.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

@jdmanista, thanks for paying this article a visit, am glad you found this article to be useful.

Melody Collins from United States on July 18, 2012:

It can be tempting to write "spike" articles. In my experience, you see results so much quicker. In our, "I want it now" world, that can become a temptation that is too easy to fall in to.

Spike article traffic just doesn't last. It is hard to be patient, and to watch evergreen articles grow. They need to be nurtured, and natural back links happen with time. It is so important to take the time to grow your evergreen articles though. They pay off is so much better.

Alexander Gibb from UK on July 18, 2012:

Thank you for sharing, this Hub is interesting and helpful.

seanorjohn on July 18, 2012:

Well done dwachira. Great hub. I've gotta go evergreen. Convincing points by you. Voted up. I tend to write whimsical nonsense that never gets hits. Wishing you good luck

Sean

jdmanista from Ladera Ranch, CA on July 18, 2012:

I'm still pretty new to this whole thing so thank you for the interesting article.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

@billybuc, sorry for using one of your article as an example here, i hope you don't mind and thanks for stopping by and commenting. Enjoy your day.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

Thanks kashmir56, i agree, evergreen articles should be the way to go for that long run traffic. Thanks for commenting and your support.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

Hi Peggy W, good to see you here, Although sometimes we can not avoid writing newsy articles, the goal should be evergreen articles for that constant traffic flow. Thanks for stopping by, sharing and commenting.

Bill Holland from Olympia, WA on July 18, 2012:

Great suggestions my friend; it is something I have to work on for sure.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

Thanks Precious Pearl for stopping here and commenting, evergreen articles draws constant traffic years long and i find them very useful. Am glad you found this article to be useful. Enjoy your day.

Thomas Silvia from Massachusetts on July 18, 2012:

Hi dwachira, This is all valuable and useful information within this well written hub . I to try to write has many evergreen hub as i can and it has paid off in the long run by doing this. Well done !

Vote up and more !!!

Peggy Woods from Houston, Texas on July 18, 2012:

This is one of the things that we were taught when attending a HubCamp in Houston, Texas. Evergreen topics will ultimately earn one more money over the long term than writing about topical subjects that may be "here today, gone tomorrow." Voting this hub up and useful + sharing.

Dawn Bostick on July 18, 2012:

Thank you for writing this Hub. It took me three years to get my first $50 here but I did notice that one of my hubs draws a lot of traffic. I appreciate your advice and will implement it. I will start writing "Evergreen" hubs. God Bless and Keep You.

Danson Wachira (author) from Nairobi, Kenya on July 18, 2012:

Thanks internpete for stopping by and commenting, i also found writing evergreen articles very useful although a number of my hubs look newsy and they are about the upcoming Olympics. The goal is to write more and more evergreen articles. Am glad you found this article to be useful and thanks for your support. Enjoy your day.

Peter V from At the Beach in Florida on July 18, 2012:

Very useful information. I usually try to write evergreen hubs, and fortunately, many of my hubs have become that and I get consistent traffic from Google and other search engines. This is a good hub because I see many hubs being written that have very little long term value, so hopefully more hubbers will read this! Voted up and shared.

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