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How to use Search Engines keywords to increase traffic on Hubpages

Danson Wachira is a certified Trainer in Computer Science, Information Technology and related studies.

If you are not using Hubpages stats data to optimize your articles, well, you might be missing some traffic if not loads of traffic. Driving traffic using article optimization strategies might not be the primary goal for being a writer on Hubpages but seeing your articles tap on search engines traffic won’t hurt either.

After spending some time on Hubpages, you will realize that Hubpages is not just another publishing website to help writers put their content on the web. It is actually a robust publishing platform optimized to maximize writers’ gains for their effort in creating content.

how-to-use-search-engines-keywords-to-increase-traffic-on-hubpages

Hubpages is one of the most friendly optimized publishing websites, not because it commands some Google love but because a considerable amount of effort has be used to build content publishing tools.

From design tools, stats tools, social media tools, navigation, layout etc. you will find ease of use with most of these tools.

Hubpages tools such as “Statistics”, “Traffic Sources”, “Title Tuner” and “Stats” on article performance on search engines can be used to optimize traffic on Hubpages. For the purpose of this article, I will use Stats on “Search Term Data” of one of my articles to demonstrate how you can use search engines stats on search term data to increase traffic on Hubpages.

Hubpages article stats

Hubpages article stats

Hubpages article stats can provide search engines performance data on a specific article. This data is corrected over a period of time so, for newly published articles and especially those not yet “Featured” there may be few or no data. To access article’s stats on Hubpages, click the Stats link located at the top of every article.

Using Hubpages article stats you will be able to know whether your article is searchable on search engines (Featured) or not, when was the last time search engines crawled on your article, which terms are used to search your article.

You can also get details of how much traffic is your article garnering daily, weekly, monthly or in total and from which sources. Other details include article word count, view duration, incoming links and whether the article has any winning bids on eBay.

Note: Google Analytics can also provide such details and much more, plus you will have more accurate data and better data visualization. If you have not yet setup Google Analytics account, you might be missing on useful information about your hubs’ traffic and trends.

Hubpages article stats - Search terms

Hubpages article stats - Search terms

Among the details provided on Hubpages article stats are search terms found on the “Search” tab. From here, you will get to know words that are used in searches but are not in your title.

These search words are important because they form probable keywords for your article. It means that if you can include these words in your article title, you may form an exact or close keywords match used by searchers.

Be careful though as not every word listed as search term makes sense when used in the title, some actually don’t. To learn how you can use search engines search terms on article stats to increase traffic on Hubpages, let us take an example using one of my articles.

Three months after publishing this article, it could only make a trickle of daily views (less than 20 views per day), safe for the few days after publishing which is normal as hubs tend to get significant traffic from other hubbers just after publishing.

Hubpages Article Traffic

Hubpages Article Traffic

Hubpages Article Traffic

After four or five months of publishing an article, you can be able to tell from Hubpages article stats of which terms are being used in searches for the article. Take note of any word that is appearing often in searches but is not in your title. The word has to make sense when used with your title as you don’t want to use a word that will change the title meaning.

how-to-use-search-engines-keywords-to-increase-traffic-on-hubpages

From the above image, you will notice that searchers are using the word “demand” often when searching for this article. This word was not in the article title, the article was initially titled: Top 10 Most Popular And Preferred Programming Languages. Changing the article title to: Top 10 Most Popular Programming Languages In Demand will not change the title meaning. Immediately after changing the article title its views increased sharply, stabilized and started increasing steadily thereafter.

Hubpages Article Traffic

Hubpages Article Traffic

Hubpages Article Traffic

Tips On How To IncreaseTraffic

Notice that searchers are also using the word “ten” instead of the “10” used in the title. Although search engines should interpret these two terms in relation, an author can compare the frequency of appearance and decide on which term to use in the title.

For example, from the search term data image above the term “10” appears more often than “ten” so I decided not to include the term "ten" in the article title but include it in the article summary instead.

Hubpages Article Summary

Hubpages Article Summary

The choice of article domain also matters when it comes to traffic. You will notice that there are articles which can attract traffic from a wider audience while others are limited to specific readers. Although the article used here as an example is listed among the top on SERPs, it might not return much hits due to its limited domain as many searchers might not be interested in programming topics.

Making little tweaks on your article titles can make all the difference in traffic and luckily Hubpages has several tools to help you on that including the “Title Tuner.” It may take time to analyze searchers' keywords and how they will impact on your article title, summary or body but it pays in the long run. The trick is to continually monitor your article stats to note searchers’ trends which can improve your articles performance on traffic.

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Comments

Larry Rankin from Oklahoma on July 28, 2015:

Useful analysis. Thanks!

peachy from Home Sweet Home on December 17, 2014:

my hubs stats are low, I have never try looking at search, thanks for the info

always yes on January 31, 2014:

Thanks for the information Dwachira. I learn a lot especially for Java tutorial beginner. But I wonder why you delete your java tutorial for beginner? :(

Danson Wachira (author) from Nairobi, Kenya on May 23, 2013:

Hi tillsontitan,

There are a lot of tools right here on HP, i guess the task is to know how to utilize them. Glad that you liked this one. Thanks for the visit and comment.

Danson Wachira (author) from Nairobi, Kenya on May 23, 2013:

Hi NateB11,

I see a lot of traffic potential in using search term keywords in articles. Thanks for the visit and comment.

Danson Wachira (author) from Nairobi, Kenya on May 23, 2013:

Hi ARUN KANTI,

Thanks for stopping here and commenting, may be you should try the keyword term for some change. I wish you the best.

ARUN KANTI CHATTERJEE from KOLKATA on May 22, 2013:

I have a few hubs receiving good comments from the established writers but drawing much less viewers than expected. Thanks for the informative hub.

Nathan Bernardo from California, United States of America on May 22, 2013:

Good, detailed examination of how to find keywords using HubPages tools. Thanks for the information.

Mary Craig from New York on May 22, 2013:

Wow! What a great hub full of useful and easy to understand tips. I have a feeling this hub is going to shoot straight to the top! Thank you.

Voted up, useful, interesting and sharing.

Danson Wachira (author) from Nairobi, Kenya on May 01, 2013:

Hi TIMETRAVELER2,

Try tweaking your titles with HP search terms, probably you will just get that missing keyword. Thanks for the visit and positive comment.

Sondra Rochelle from USA on April 30, 2013:

It is no wonder that you have been so successful here on HP. You really have a deep understanding of how things work for online writing. I do not, but I appreciate the fact that you are sharing, and I definitely will take your advice. Voted up...good job!

Danson Wachira (author) from Nairobi, Kenya on April 22, 2013:

Hi Anselome,

You will be in a roll soon as i have seen most working. Thanks for stopping by and commenting.

Steve Anselmo from Thunder Bay on April 21, 2013:

Great tutorial! I look forward to employing your techniques to increase my traffic.

Stay Excellent!

Danson Wachira (author) from Nairobi, Kenya on April 20, 2013:

Hi Kasman,

That is the way to go, keep on tweaking them, soon you'll get choked on traffic :-) Thanks for the visit, comment and the fact that you got back to update us on progress.

Kas from Bartlett, Tennessee on April 19, 2013:

I did some title tweaking according to this and saw a few articles start hitting again hard. Thanks again brother.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi Educateurself,

I am glad that this article was helpful. Thanks for the visit and comment.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi Careermommy,

Glad that you now know about this great tool, when used appropriately it can tap on significant traffic. Thanks for stopping by, reading and commenting.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi Sheri Faye,

We can always try. Thanks for the positive comment, Am following too.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi stephanieb27,

Your hub title (which could also make the hub URL) is the most important part of the articles in the eyes of search engines. Work on those titles and let us know of your progress. Thanks for the visit , comment and your support sharing.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi Kasman,

I am glad that this little tutorial was helpful, we can all improve with tips. Thanks for the visit, comment and sharing.

Danson Wachira (author) from Nairobi, Kenya on April 19, 2013:

Hi Brett.Tesol,

Keyword research take a lot of time but using tools such as Hubpages search term data, certainly it may be less demanding. Thanks for the visit and comment. I do appreciate the support for sharing.

Educateurself on April 18, 2013:

Wow man you are awesome a great hub full of information it's very very helpful. Thanks for sharing.

Tirralan Watkins from Los Angeles, CA on April 18, 2013:

dwachira, this is excellent information,especially since I was unaware of the meaning behind the "search" tool, among other feautures. I'm going to check it out right now.

Sheri Dusseault from Chemainus. BC, Canada on April 18, 2013:

hmm...you seem to know what you are doing. Following!

stephanieb27 from United States on April 18, 2013:

I just started tweaking my titles (not sure if I am using the keyword too appropriately). This hub was very helpful. I've never even touched the stats button on my hubs. Thanks for sharing!! :) Voting up and sharing!

Kas from Bartlett, Tennessee on April 18, 2013:

Dwachira, I'm blessed to have read this article. This has definitely expanded my understanding so much more in this area. While I knew some of it, I didn't have a grasp on the finer details until you put them in view. Thank you so much for writing this and I will be bookmarking this page. Voting you up, sharing, the works brother!

Brett C from Asia on April 18, 2013:

This was very interesting and a GREAT tip for new hubbers. Keywords make the world of difference!!! However, despite knowing about Keyword research, I had not explored Hubpages own stats section ... so off to check it out now.

Thanks for the great tip, sharing, pinning, tweeting, up and useful.

Danson Wachira (author) from Nairobi, Kenya on April 17, 2013:

Hi Ceres Schwarz,

With time, you should be able to use stats and increase traffic, it is one of the useful tools on Hubpages for traffic optimization. Thanks for the visit and comment

Ceres Schwarz on April 17, 2013:

Very useful tips. I checked the stats on my hubs but since I'm new here, the stats didn't really show much information as of yet.

Danson Wachira (author) from Nairobi, Kenya on April 08, 2013:

Hi caseymel,

We can all keep on trying, it is the way to go for traffic. Thanks for the visit and comment.

Melanie Casey from Indiana on April 08, 2013:

I have been trying to get more visits to my Hubs. I am going to try a few of these tips out! Great article!

Danson Wachira (author) from Nairobi, Kenya on April 02, 2013:

Hi toknowinfo,

I am glad this article was helpful, thanks for the visit and comment.

toknowinfo on April 01, 2013:

Very informative. Thank you for sharing your knowledge. I am glad I found your article. You explained it in a clear and easy way to understand. Rated up and useful.

Danson Wachira (author) from Nairobi, Kenya on March 30, 2013:

Hi BrightMeadow,

I hope you will find some useful keywords for your articles. Thanks for the visit and comment.

Danson Wachira (author) from Nairobi, Kenya on March 30, 2013:

Hi teaches12345,

I have been keeping track of my articles performance and sometimes it just surprise me what terms searchers are using. I hope you shall discover some trends too on your hubs. Thanks for the visit and comment.

BrightMeadow from a room of one's own on March 29, 2013:

This is great info. I'm totally using this. Thanks for sharing.

Dianna Mendez on March 29, 2013:

I so need to take your advice on this one. Thank you, dear friend.

Danson Wachira (author) from Nairobi, Kenya on March 29, 2013:

Hi Marvin,

True, I use Google Analytics too whenever i need more accurate data, Thanks for the visit and comment.

Marvin Parke from Jamaica on March 29, 2013:

Google analytical gives me all the information I need. I use to use the title tuner but I don't trust it anymore. It changes it's mind too often, so I just stick with the original title most of the time. I still consult the hubpage metrics as good practice.

Danson Wachira (author) from Nairobi, Kenya on March 29, 2013:

Hi Joseph,

Glad that it was helpful. Thanks for the visit and comment.

Joseph Muendo from Nairobi, Kenya on March 29, 2013:

Awesome and very informative hub. Thanks for info

Danson Wachira (author) from Nairobi, Kenya on March 28, 2013:

Hi Paul,

When i need more accurate stats information on my hubs, i find Google Analytics very useful in this. I recommend that you check on it. Thanks for the visit and comment. I do appreciate the support here sharing this article.

Danson Wachira (author) from Nairobi, Kenya on March 28, 2013:

Hi dghbrh,

It puts a smile on us to see those red triangles on stats, let us have them now. Thanks for the visit, comment and support sharing.

Danson Wachira (author) from Nairobi, Kenya on March 28, 2013:

Hi DREAM ON,

We can only do better, Thanks for the visit and comment.

Danson Wachira (author) from Nairobi, Kenya on March 28, 2013:

Hi The Dirt Farmer,

Thanks for stopping here and leaving a positive comment. I do appreciate your support sharing.

deergha from ...... a place beyond now and beyond here !!! on March 28, 2013:

Nice and very useful and informative hub. Shared and votes +++++++++

Paul Richard Kuehn from Udorn City, Thailand on March 28, 2013:

dwachira,

I have been using the hub stats to tweat my titles and it really has paid off in increased views of most of my hubs. What I should do is use Google Analytics as you suggested. Voted up and sharing with followers.

DREAM ON on March 27, 2013:

Interesting tips to help our hubs get better traffic.Thanx so much.

Jill Spencer from United States on March 27, 2013:

Great advice! Shared it. Thanks.

Danson Wachira (author) from Nairobi, Kenya on March 27, 2013:

Hi chrisinhawaii,

Very well, you did it just on time and i know with that gem-type of keywords and product, that must be worthy traffic. I think i will have to check if any of my hubs is getting unnoticed attention and from where :-) Thanks for the visit and comment. I do appreciated the support here sharing.

Danson Wachira (author) from Nairobi, Kenya on March 27, 2013:

Hi Genna East,

Welcome and please know that i do appreciate the visit and comment. Enjoy your day.

Danson Wachira (author) from Nairobi, Kenya on March 27, 2013:

Hi kidscrafts,

What else can we do than to share what we have, this SEO is such a hard nut to crack. Am glad the tutorial was helpful. Thanks for the visit and positive comment.

Danson Wachira (author) from Nairobi, Kenya on March 27, 2013:

Hi Annette R. Smith,

Glad that you got it, with traffic here becoming less and less, we need to do something. Just give the hubs you have optimized a few days and let us know of their performance. Thanks for the visit and comment.

chrisinhawaii on March 27, 2013:

I also find the hub stats helpful for keyword tweaks. In fact, a few weeks ago, I was checking the search terms on one of my hubs which had recently been getting a larger trickle of google traffic. It turns out that searchers were using keywords that didn't even appear in my article -- ANYWHERE!

I was really perplexed about it. So I looked up the keyword they were using to come to my hub, and I found out that it was for a product that was very similar to the Amazon products in my hub.

I thought to myself, "Why would Google send these people to MY hub when I don't even have that keyword ANYWHERE in my hub?" That's when I realized that it must be because Google can't find much info out there on that particular keyword.

So what I did was I did some more research on this product and wrote a whole new hub about it. That was less than a month ago, but already that new hub is one of my best performing hubs =)

It always pays to do keyword research...not only BEFORE writing a hub, but AFTER writing it as well.

Great topic, Danson! Voted up and shared!

Genna East from Massachusetts, USA on March 27, 2013:

Thank you for this very helpful (and well-written), information

kidscrafts from Ottawa, Canada on March 27, 2013:

Thank you so much for the article Dwachira! Very well explained. I love the graphics and the tips! I know that I can definitely do better!

Voted up, awsome and interesting and definitely useful!!!

Annette Smith from Ocala, Florida on March 27, 2013:

Thank you for this tutorial, Danson. I have optimized some of my hubs, but others need improvement. As far as list titles go, I've noticed that my hubs do better when I use a number (10) rather than a word (ten). Also, odd numbers work better than even ones. Thanks again for the great tips and reminders!

Danson Wachira (author) from Nairobi, Kenya on March 26, 2013:

Hi Bill,

Thanks for the visit and comment, those small things we do on our articles can really make difference in traffic, if we can master how to do it properly.

Bill Holland from Olympia, WA on March 26, 2013:

Very helpful my friend. This is an area I know I could do better in . Thank you for the tutorial.