Lapo is a Digital Marketing, Tech Consultant & Online Instructor with a Master of Science in Information Technology
If you are an entrepreneur, promoting content is one of the main tasks you need to accomplish each day. This is because your target audience will be looking for something to offer them online to help them solve their problems. When these entrepreneurs find the right solution for their problems, they will surely tell others about it, and your business will definitely grow. This is why you must know how to promote your content to gain as much profit as possible.
According to Marketing Sherpa Landing Page Optimization Benchmark, there are three major traffic avenues currently being left untapped by marketers. These massive channels have been providing secret unlimited traffic for several years asking and begging to be used. You may have heard of the popular ways of promoting your content and products from organic and paid traffic.
The untapped channels are:
- Social media sites
- Referring sites
- Organic search
Social Media Marketing
Promoting Contents Through Social Media Platforms
One of the best ways to gain more profit from promoting contents online is through using social media. You can start by setting up different accounts so that you can reach a wider audience. With social media, you can easily inform other people about the products and solutions that you are offering to your customers. You can also add links to your website so that customers can reach there easily as well. With this, you will have a bigger customer base and your sales will definitely be increased.
The idea here is that you will be posting content on several social media channels to drive in more consumers. You can create ads that will fit these updates, and you can post them on the pages of these social media channels to gain more exposure. You will also be able to update consumers about the latest happenings in your company. Since consumers are looking for updated news, you can be sure that they will visit your website if you engage in these activities.
Another effective strategy in content marketing strategy is by producing articles that focus on your target audience. This is an excellent way to improve your search engine optimization. Your articles should be informative and should be written in a way that interests readers.
How To Create Content Fast - 7 Content Marketing Strategy Tips
Promoting Contents With SEO Strategies - Organic Search
A content marketing strategy will work best if you have several platforms to submit your products and services. This is because you will be increasing your visibility and traffic at the same time. For example, you can submit your site to major search engines such as Google, Yahoo, and MSN. These search engine giants will give you more opportunities to gain more exposure and traffic with your website. You will increase the number of visitors to your site since the links you will place on their pages will direct them to your website. This is just one of the many options you can take advantage of when promoting content.
There are many ways to make your articles more interesting, including keyword research and making them optimized with keywords. Make sure that you choose keywords that are related to your products.
Promoting Contents through Referring Sites
An increase in traffic from referring sites means that folks are actually linking to your content because it is beneficial. Often the best pages being referred to are also the most helpful. For instance, if your blog post about how to put a waterfall in your pool is getting lots of traffic from 20 different referrer sites, even though your post on how to select a hammer for a hammering job on nails is only getting traffic from one person.
The difference between these two blogs is obvious. The blog that is receiving traffic from referrals is much more valuable than the one receiving traffic from search engines or just direct traffic. So, how do you increase traffic from referring sites? Well, one thing you can do is make sure that your work is beneficial to the audience to which you're referring.
If the content of your blog or articles is helpful to a potential customer, they'll be happy to tell their friends, and their friends will tell other friends, and so on... such that more people will link to them. This way, not only will you get more organic traffic from referring sites, but also you'll spread the word about the site and help it get organic traffic as well.
Also, by sending your visitors to helpful resources and giving them valuable information, you've just added more people to your "noise network" of people who will spread the word about your blog or web page.
New Marketing Research: 3 Profitable Traffic Sources Most Marketers Are Ignoring
More Traffic Avenues
Although I have already mentioned the major three untapped and underutilized traffic sources, I would like to add a few other options that can supercharge your marketing campaign. Another effective method of promoting contents online is through the use of native advertising and videos.
This is a form of marketing where you will be targeting a certain group of customers directly through the use of the content distribution platforms. This is often the best option for you when you want to expand your business, but you do not have enough funds to pay for advertising campaigns.
Finally, another strategy you can use to promote content is by creating short video clips containing relevant content. These can be easily uploaded to YouTube or other video-sharing services. Since many people visit these sites to relax, having a brief video clip with relevant information can do wonders for your business. However, you need to make sure that you choose your video clips well so that your clips will not end up being flagged by the search engines. As with the other strategies, it will help you to increase your traffic as you add more targeted keywords to your content.
Skill + Business Model = Massive Traffic!
A quick overview: To be a successful marketer, selfishness should never be your top priority. There is a thin line between a negotiator, an appraiser, a salesman, and a marketer. Most employers prefer to save money by using their existing salesman as a marketer (big Mistake!) and using a deal negotiator as an appraiser. If a conversion is the top priority of any firm, then the job description must be well defined.
Marketing is about lead generation (specific niche list building). It's about helping or rather assisting people searching and finding what they want in a well and smart presentable manner. From the buyer's view, the marketer is not trying to sell them anything but rather providing well-deserved assistance. In this case, the seller compensates the dealer, who, in this case, is the marketer, with an agreed commission. Again, being a marketer is all about being loyal, honest, and accommodating to your client, not acting like a leech.
My advice to new marketers is ...DON'T SELL, MARKET IT. Stop the legendary “Selling Mindset” and switch back to the caring mindset. Care for your clients and/or customers.
As a marketer, you are not built to sell; you are trained to assist customers in buying. You are built to lead the client into decision making; you are made to standby as a consultant to the client who is, at the time of purchase, needs help in decision making.
What's Your Business Model?
Let me quickly remind you again about who you are as a marketer. You are like a scaffold, not the structure. The customers' final decision depends on how you play the game. For a marketer to be successful, solid, ethical business models have to be put in place. The available business models are, but not limited to:
- E-commerce Business Models
- Business-to-Consumer (B2C) Business Models
- M-commerce Business Models - Hot!
For every business model mentioned above, there are ethical marketing rules and regulations that go along with it. If you follow the rules of marketing strictly, in combination with the three major social massive traffic channels, you'll be the best above the rest!
Till I hear from you guys; it's bye for now :)
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In conclusion, the above mentioned most ignored massive traffic sources that most marketers have neglected are waiting to be used. My advice to all marketers and professional salespeople alike is to avoid a shallow-minded and selfish attitude. That attitude, in turn, produces a tunnel vision that cripples their ability to see beyond their focal length. Marketers are meant to see things from the buyer's view, not from a personal perspective.
To sum it up, there are many ways to use search engine optimization to promote your website and gain more exposure, so go ahead and make use of all available options. You'll be glad that you did!
That's it! Leave a comment below and let me know if you gained something from this article.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2011 Onaolapo Adeyemi
Onaolapo Adeyemi (author) from USA on July 10, 2011:
Hello Andrew, thank you for your contribution. I personally don't want to be sold to; but I want to buy. It's the human natural defense system.
Once again, thanks for stopping by.
Andrew0208 from Zion on July 10, 2011:
Well said, truly, caring mindset will properly guide and do better towards making a buying decision of the audience than trying to always center on selling something; observations have proven that some readers and core buyers online do turn off on such. Hub voted up and bookmarked. Thanks for sharing the marketing strategies in this manner.