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48 Ways to Advertise and Increase Traffic to Your Zazzle Store

Increase Your Zazzle Store Traffic and Make More Sales with These Easy Promotion Methods!

Zazzle is the print on demand t-shirt service that graphic designers use to create their own shirts and apparel, then charge their own royalty rate markup. The site has a huge marketplace, with hundreds of thousands of unique items. The Zazzle marketplace, however, is just one way to get exposure for your products. Zazzle stores (formerly called galleries) can be promoted and advertised through many other methods like search engine optimization, hosting your own website, blogging, linking, social networking, bookmarking and through forums. Read on to find more ideas to promote your store...


Get those sales up with these simple promotion methods

1. Create a blog to promote your Zazzle gallery. It's easy, it's quick, it's effective.

2. Make another Squidoo lens for each niche or theme of your Zazzle gallery... and another, and another.

3. Blog about your Zazzle gallery and don't be boring.

4. Make a Google Base feed for your Zazzle store.

5. Promote your Zazzle gallery in the appropriate forums.

6. Get more links to your gallery. This will help with search engine traffic, and eventually sales.

7. Leave business cards at your local post office, coffee shop, daycare center, grocery store, and especially with people that you meet.

8. Give a business card to every one of your friends and family.

9. Fill out the description in each of your items, and make the description different.

10. Fill out the tags for each of your items, and describe your item thoroughly.

11. Utilize all of the products you can that look good with that design on it. You'll get more exposure, and you'll be able to cross promote your items.

12. Plan a giveaway or contest. Nothing gets people interested like that four letter word, FREE.

13. Start an Email marketing campaign for your store. Start small, and work your way up!

14. Get extra exposure and sales by listing your item on other websites outside of Zazzle. Where? Blogs, t-shirt contest websites, and shopping comparison sites, to name a few.

15. Get listed in relevant web directories.

16. Make a YouTube video for your gallery.

17. Join Twitter and tweet about your latest designs or interesting content.

18. Join Facebook, find your friends, find people that would be interested in your product, and network.

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19. Join MySpace and create an interesting and fun page that users will enjoy visiting (and spreading the word for you).

20. Cater to your niche and find the people interested in your stuff, wherever (or wherever they might be and network there.

21. Network with other bloggers to attract links and gain some fans.

22. Social bookmark your gallery, your Squidoo lenses that promote them, and any blogs that mention your store.

23. Customize your Zazzle gallery and make the front page look more attractive to potential customers.

24. Host your own website and use the Zazzle store builder.

25. Buy a forwarding domain so your URL is shorter, easier to remember, and more marketable.

26. Participate in the forums on Zazzle to learn new things and get new ideas.

27. Comment on other Zazzle products that you like, especially in your niche.

28. Ask someone else to blog about your Zazzle gallery.

29. Talk about your latest designs on Google Plus.

30. Make it easier for customers to find your products by organizing your storefront into categories with custom pages. Then, customize each page of your gallery.

31. Create informational pages within your Zazzle gallery. Add an about me page, a featured products page, or other useful pages that your audience might enjoy.

32. Buy your own products and wear them. No one will promote you like you.

33. Link your social networking profiles to your Zazzle gallery.

34. Donate your products to a local charity fundraiser or auction where your stuff will receive the most exposure.

35. Help out other Zazzlers in any way you can. Some, but not all, will return the favor and help you by getting you links, traffic and valuable tips.

36. Become active on new social networking sites, and be sure to use Pinterest.

37. Research keywords with one of the many tools available for free online.

38. You're already a graphic designer... so create a custom logo for your store, along with any other creative banners or graphics that might spiff it up.

39. While the site might be nofollow, add photos related to your site to flickr, along with links to your gallery. A little traffic never hurts.

40. Find out where your traffic is coming from with Google Analytics.

41. Become a reviewer on Amazon...some of these people's profiles have a PageRank of 6! A great link to have to your gallery.

42. Sponsor a team in your local town with your own t-shirts.

43. Start a fan page on Facebook.

44. While you're at it, start your own Facebook group.

45. Don't forget word of mouth advertising! Word of mouth works better than any other type of advertising.

46. Constantly add new designs. Flooding the marketplace with your unique designs will surely result in traffic.

47. Link all of your galleries together. Create links on your home gallery page and link away.

48. Optimize the title tag of your gallery. This is one of the most important parts of SEO for your Zazzle gallery!

How Many Products Do You Create a Month for your Zazzle Galleries? - Take this poll and tell everyone about your creations...

Smith Jonshone on June 05, 2020:

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Chelsea on November 15, 2016:

Fantastic Content! Keep it up!

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@wildculture: I think that your store could benefit from lengthier product descriptions, including information on the artist that created the painting. No matter who painted it, the buyer would love to know. Also, the store has no profile icon uploaded. The store description should include types of artwork and designs featured in the store.

If some work went into the descriptions of products and on the storefront, it should help substantially. The problem is definitely not with the designs, those are excellent.

anonymous on May 09, 2013:

Very straight forward tip lens. thanks for your effort

wrapitup4me on March 13, 2013:

Thanks for these tips. I'm always looking for ways to sell more of my zazzle products.

Kiwisoutback (author) from Massachusetts on January 17, 2013:

@HaviRose: Glad it helped!

HaviRose on January 15, 2013:

These are excellent tips! Some of them I hadn't thought of or just plain didn't know about. Thank you so much.

stunnINgblue on January 04, 2013:

Thanks, great tips.

I'm using Pinterest to share my zazzle store, it's good too.

wildculture on December 18, 2012:

@Kiwisoutback: Hi Kiwi, thanks so much for your concern, Indeed I have been in Zazzle for the last one year and have only sold two Items, my URL is and also have another store I started working on that is,

Please look at them and assist where possible. Best wishes from wildculture store from Kenya

wildculture on December 18, 2012:

@zirtoc: Hi zirtoc.

Long time without talking to you. I am ok and I started another store and the other one was I have only sold two Items since I started but have not lost hope. I wish you a Merry Christmas with your Family

Kiwisoutback (author) from Massachusetts on December 18, 2012:

@AnonBlogger: I'd be happy to offer advice. What is your URL?

AnonBlogger on December 05, 2012:

Thanks, I'd love it if you could critique my store :)

Kiwisoutback (author) from Massachusetts on November 30, 2012:

@John Dyhouse: Good luck! It takes time, but it's worth it to build traffic over time.

John Dyhouse from UK on November 20, 2012:

Great tips I hope to make use of many of these to try to build up traffic to my store

houseofelijah lm on November 02, 2012:

Thanks for the tips, I realized that I was not doing some things right. I will change that.

ChrisMT on October 07, 2012:

Thanks for your Zazzle tips they have helped me for sure.

craftycollector on September 30, 2012:

I love Zazzle and soon got addicted. I made a supply of artwork before I started, and have worked had at getting them up on lo Zazzle.

Coreena Jolene on September 22, 2012:

You have some ideas I haven't thought about yet. Going now to read some of the other lenses you had in your article :) thanks for sharing

MintySea on September 19, 2012:

My tip is do the types of art you would want to buy.

tsuttles5 on September 16, 2012:

Great lens! I've been on Zazzle several months, and am always looking for ways to promote my stores.

houseofelijah lm on September 12, 2012:

Great information I have been looking for ideas on getting more traffic and sales to my zazzle store. And you have a lot of great advice.

BibleVersesToSh on August 29, 2012:

Nice list of tips ... some of which I hadn't thought of before. Thanks!

anonymous on August 11, 2012:

Thanks for the tips for advertising our new products on Zazzle. I am just getting started with my Romney Paul products.

InternetTrekker1 on June 07, 2012:

great tips, very helpful, it seems i have a lot of work to do with zazzle. thank for the tips

Bobski606 on May 31, 2012:

Thanks for sharing this info, I've just stared on Zazzle and looking for all the help I can get.

anonymous on May 22, 2012:

I'm working on becoming a very well-off zazzler- have a long way to go....

anonymous on April 25, 2012:

Fantastic lens- definitely opens up some new ideas to marketing. Thank you for the time invested in sharing.

anonymous on April 23, 2012:

Thanks for the good tips on marketing. I see a few gaps in my marketing plan!

Sandy Mertens from Frozen Tundra on March 28, 2012:

Blessed! Please add this to my Best of St. Patrick's Day lens.

Timsmansmall on March 21, 2012:

Very helpful information.

xmen88 on March 13, 2012:

Great. love to try out at zazzle soon to make some money.

PropheticBlogge1 on February 25, 2012:

Thankyou for these tips, I've only just recently found Zazzle and of a lot of Zazzle lenses on Squidoo this has been one of the best. I like the simple brief snippets with the link on where to get more information. Simple, to the point and very very useful.

teamunited12 on February 20, 2012:

Good info and ideas thanks

John Dyhouse from UK on February 10, 2012:

Thanks for the tips you have relit my fire for Zazzle, I will be creating more designs/products. Interesting and informative lens - blessed

Barbara Radisavljevic from Paso Robles, CA on January 07, 2012:

What a helpful lens. I'm linking to it on the lens I'm about to publish on making your own Zazzle Quick Create Templates.

Laraine Sims from Lake Country, B.C. on December 10, 2011:

I am just starting on Zazzle. Thank you for the very useful tips. Blessing.

digitaltree on December 06, 2011:

Great Tips and Lens.

zirtoc on December 03, 2011:

I just mentioned you in my first lens. Where did I get the idea to join Squidoo? From this lens!

rococonika on December 01, 2011:

Thanks! It was very helpful :)

WesPe88 on November 21, 2011:

Thanks for the tips, really useful!

yano jl on November 03, 2011:

I had never heard of Zazzle before finding this lense. Thank you for sharing!

FredrikB on October 21, 2011:

Great lens, thanks for all the useful tips.

MaryMelindaAnderson on October 13, 2011:

I've been struggling with marketing my Zazzle store. I've already done some of the items on your list but now you've given me some more things to try. Thanks.

monogramgallery on October 04, 2011:

Great Tips. Definitely a great set of 48 ways to promote Zazzle and your store on

hysongdesigns on September 24, 2011:

I love Zazzle and Squidoo! nice lens, I'm doing some of them, but some I hadn't thought of, thanks.

anonymous on September 15, 2011:

Good lens and helpful. I haven't joined twitter yet, but you give very good reasons for doing so.

inspirationz on September 06, 2011:

What a wonderfully useful lens! Thank you so much for posting all these fantastic tips :) Very helpful for someone who's just starting out like me!

blanckj on September 06, 2011:

I haven't been able to figure out Zazzle yet. Thanks for the tips. I'm going to dive in again and try again.

cbjones on July 20, 2011:

Fantastically helpful lens. ^_^

sweettoothstudio on July 10, 2011:

Thanks for all the great tips!

ShopaholicChick on July 07, 2011:

wow i wish u had higher numbers for ur poll....i have added over 50 per day on avg for the last 2 weeks!!!

YiniRowenna on July 04, 2011:

Thank you so much for sharing these suggestions - I think they are very helpful and I am going to try some of them

With respect to #4,

"As of June 1, users will no longer be able to create a new Google Base account. However, current Base API users will have a one month grace period to continue using the Base API until July 1. After July 1, users will no longer be able to submit or access content through the Base API."

getbackup on June 20, 2011:

Very nice lens fellow zazzler! (:

ChaostheRed on June 20, 2011:

Thanks for the helpful hints!! I just made my first lens!!

Kasandra on June 19, 2011:

Very useful and helpful tips! Thank you so much!

anonymous on June 18, 2011:

This is a terrific lens! Every tip is wonderful. Thanks for sharing.

bames24 lm on June 09, 2011:

very informative... thanks for sharing :)

anonymous on April 29, 2011:

Thanks for the useful info!

KatanDesigns on April 17, 2011:

Thanks for the advice! Sounds good! I need to try some of these things more!

NYThroughTheLens on April 15, 2011:

Nice lens!

Heard_Zazzle on April 14, 2011:

Lots of great ideas and highly useful. Thanks!

TDBlue on April 13, 2011:

This was very helpful. Thank you

whaleriders6 on April 08, 2011:

Great lens and excellent advice! I need to try some of these things!

rewards4life info on March 29, 2011:

Great Zazzle traffic tips, such a comprehensive list. I think a good combination of everything helps, there are some ones on here we don't do but will be in the future. It takes time but with all of these and a bit of perseverance it all comes together. Nice lens.

cycreation on March 23, 2011:

Great information and tips ! Very useful lens !! Thanks for sharing :)

sorana lm on March 19, 2011:

Great tips. This is a lens that has to go on The Squidvertiser under "My zazzle Lens Is ..."

Sandy Mertens from Frozen Tundra on March 17, 2011:

Very useful information on increasing traffic to your Zazzle shop. Leprechaun blessings! Featured your lens in my Squid Angel of Zazzle, page two in the plexo.

Steve Dizmon from Nashville, TN on February 23, 2011:

Thanks for all the useful information.

FlowstoneGraphics on February 22, 2011:

Great info.

anonymous on February 14, 2011:

Great Lens, lots of useful tips! I love Zazzle, but it can be hard work!

CindyShim on February 13, 2011:

And Good luck to all zazzler and have a happy to all singles!!xx

CindyShim on February 13, 2011:

Thanks for nice tips! Btw have a qeuston. Can i submit my products to google base feed??

I heard that they changed some rules?? Seller who has shop at marketpace can't use it anymore.

herisetiyawan lm on February 11, 2011:

Well..this is actually what i'veen looking for...As newbie i frequently upset about how to advertise my business...And this lense has answered my question..I really thanks for this great lense...Good luck..

anonymous on February 11, 2011:

great article..really help me as newbie...Advertise or promoting is essential in internet marketing..And this article give a great guide how to do it well..Thank You..

CruiseReady from East Central Florida on February 09, 2011:

Agree with Anura - very helpful... I really need to thoroughly investigate several of the links provided in that list!

Desmei on February 04, 2011:

Great lens! Very informative. ^-^ I'm relatively new to Zazzle and could always use a bit of advice.

Anura on January 31, 2011:

Very helpful! Thanks so much for sharing.

tollykit on January 26, 2011:

Thanks for the help :)

myneverboredhands on January 22, 2011:

Great tips and suggestion on one page! Thanks. I'm new to Squidoo and Zazzle... no, better to say, I'm not working on neither of them hard enough. I guess, I need to concentrate and work on them harder :)

RocklawnArts on January 16, 2011:

Great tips, thanks!

RGebbiePhoto on January 13, 2011:

Nice list of suggestions. We are new to zazzle and even more recently Squidoo. We don't have any lenses created yet but will eventually, still getting our feet wet with research and learning.

Luis2u4u on December 25, 2010:

Great lens, very useful, thanks!

gods_grace_notes on December 20, 2010:

Great advice, and well written. Nicely done! Connie

imolaK on December 17, 2010:

Thank you for sharing these great tips with us.

pumpnut lm on December 15, 2010:

Thanks for the help!

Enigmaa8 on November 14, 2010:

Thanks for the tips just signed up to zazzle today gingerly :)

lilymom24 on November 06, 2010:

Love your lens and all the great tips. I'm taking notes! =)

Bluewren08 on October 22, 2010:

Such a useful lens and great tips. Well done!

anonymous on October 17, 2010:

Some great advice for Zazzlers! Nicely done! Having a list is always a great idea, especially as things that are the most obvious are ones we usually overlook! - Kathy

anonymous on October 17, 2010:

Some great advice for Zazzlers! Nicely done! Having a list is always a great idea, especially as things that are the most obvious are ones we usually overlook! - Kathy

anonymous on October 15, 2010:

You can also share Zazzle coupons with your customers, so that they save some money and can buy more of your stuff :) The one that I like to use is Emmaandpete3, which gets you 10% off all orders at of $50 or more

Tony Payne from Southampton, UK on October 14, 2010:

Great tips. My recommendation is to just keep creating products, especially groups of products, blog about them, get links to them, and the sales will come.

Robin S from USA on September 14, 2010:

Awesome tips for a new Zazzler! Thank you!

rootadesigns lm on September 13, 2010:

Great page!

Steve Dizmon from Nashville, TN on August 23, 2010:

I am a Newbie with Zazzle and your lens has been very informative. Thanks.

JoyfulPamela2 from Pennsylvania, USA on August 03, 2010:

Wow! What great ideas you have here! I'm only a newbie to Zazzle and have tried a few of the above, but this will keep me busy for awhile. Thanks for sharing your tips. :-D

iankreedotcom on January 25, 2010:

In four words, "Your lens is addictive!" Thank you very much for this insightful, useful lens.

iankreedotcom on January 25, 2010:

In four words, "Your lens is addictive!" I'm adding this to my favorites. A lot of things to learn -- (I'm new with Zazzle.)

iankreedotcom on January 25, 2010:

In four words, "Your lens is addictive!"

lifeHappens on January 12, 2010:

Great tips! Especially the one about key words. I'm constantly working on that ; )

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