Hannah Lavina is a content writer with a background in Architectural design.
Covid-19 and Architecture
The Covid-19 Pandemic has largely affected a lot of businesses. Operations are put on hold resulting in a decline in revenue and putting a lot of business industries on the verge of bankruptcy.
Architecture firms are not an exception to this. It’s literally every business’s worse nightmare and it looks like it’s not going away too soon. To give you a picture of where we are heading, a whopping 67% of businesses have implemented marketing transformation strategies as a result of the crisis. This is where digital marketing saves the day.
A lot of businesses jumped into the challenge of reinventing their business strategies — shifting from traditional to digital in order to thrive. So, truth be told, if you’re not one of the 67% you might as well be out of business.
But What is Digital Marketing?
Digital marketing is simply marketing done online. It involves strategies and efforts that you do on the internet to make your business seen by your prospective clients. Digital marketing does not stop on having a website. It is a process that needs a thorough understanding of online marketing including the use of marketing services and marketing tools.
As of January 2021, 59.5 percent of the global population uses the internet and that’s approximately 4.66 billion people. So, if you’re not leveraging this information to grow your business, you’re potentially losing millions in revenue.
Now you might be asking, Do I really need Digital Marketing for my Architecture firm?
If you already have an Architecture firm but finding it hard to get consistent leads, you definitely need to incorporate a digital architectural marketing strategy.
If you are a startup architecture firm, digital marketing will help you gain authority.
A good digital marketing plan will be able to position your company in front of your potential clients.
How do I market my Architecture services?
Transform your website portfolio into a business website
Most Architects and Architectural firms do have a website. But for some, their websites are merely sitting there as a form of a portfolio. The thing is there are tons of high-quality renders on the web and to make your work stand out among these thousands of portfolios and architecture websites is almost impossible.
You need to incorporate an architect marketing strategy and optimize your site with your ideal customers in mind. Integrate UI/UX web design for efficiency and convenience. Investing in SEO Marketing services is also a plus. An optimized website will increase your searchability on search engines and with the right strategy, it can even get your website rank on the first page of google.
Build your email list
Incorporate an opt-in page where website visitors can subscribe to your email list if they wish to hear more about the latest news, trends, and projects done by your company.
It’s all about building rapport with your customers and interacting with them on a consistent basis so that whenever they need Architectural services, your company will be at the top of their minds.
Write emails and newsletters
Nurture your leads by setting up an effective email marketing campaign. 47% of Marketers say that email marketing is the most effective marketing strategy. It is your way of connecting, building trust, and engaging with your prospects. Not having an email marketing strategy means you built your email list for nothing.
Have a blog section on your website where you post value-packed content that helps your customers in any way. This will help drive organic search traffic to your website You can write about construction, the latest architectural news, building designs case studies, tips and ideas, and basically anything that will give value to your audience.
Refrain using strong architectural jargon. Remember, you are not writing for Architects like yourself. You are writing for your potential customers. Write content that converts by applying conversion optimization on your blog pages. This includes adding a call to action phrases or links to make you website visitors take an action.
If you want them to book a consultation call, sign up for a service, fill out a form, or watch a video, make it clear and simple. Content marketing doesn’t end in writing blogs and articles alone. There are many types of content you can put up on your websites such as YouTube videos, infographics, and podcasts.
Use Social Media
Interact with your audience using social media. A lot of people are using social media nowadays and simply optimizing your social profiles can go a long run to help your business become more visible on the face of the web. Integrate social media marketing campaigns and showcase your design brand and services to your audience.
Network, network, network
Connect with fellow architects and your target customers. Social networking online is key. Participate in discussions and online conferences and consume content about architectural marketing and marketing tips for architects.
Before covid-19 happened, architect marketing is usually done through architectural events but right now, everyone has gone digital. This means you need to rethink your marketing strategy so your business will be able to thrive flexibly even through crisis.
Does Digital Marketing Really Work?
One thing that I know for sure is that Business success is not something that happens overnight. It is a process that demands consistency, drive, and hard work. We now live in a digital world. And digital marketing is not just a trend that will fade away because it is definitely here to stay. In fact, it is considered the most effective marketing strategy surpassing many marketing limitations and making the impossible possible.
While learning about digital marketing is overwhelming, it can benefit your business in the long run. There’s no one-size-fits-all when it comes to digital marketing. Each strategy is unique and tailor-fit to your business’ needs and current situation. Like other marketing strategies, digital marketing is not a walk-in-the-park process. But the key to succeeding at it is for you to get started.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Hannah Lavina