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How to Attract and Retain Staff During A Skill Shortage: Recruitment Videos


In Australia, skilled immigration has been put on hold for the past two years. This has made it difficult for many businesses to find the staff they need to keep their operations running smoothly. As a result, staff retention and recruitment are more crucial than ever before.

One way to attract and retain staff during a skill shortage is to produce recruitment videos. Recruitment videos can be an excellent way to showcase your company culture and values, as well as the benefits of working for your organization. They can also help you reach a wider audience of potential employees. In this article, we’ll cover the top ways your recruitment videos can attract and retain staff during a skill shortage.

What Is A Recruitment Video?

A recruitment video is a short film that businesses use to promote themselves as an employer and attract top talent. Recruitment videos typically feature interviews with current employees, footage of the workplace, and information about the company culture and values.

Recruitment videos can be used in a variety of ways, including:
• Posting on job boards and careers websites
• Sharing on social media
• Sending to prospective employees

Why Use Recruitment Videos?

There are many benefits of using recruitment videos to attract and retain staff during a skill shortage.

Some of the top reasons include:

Show Off Your Employee Value Proposition

Your recruitment video should start with a strong employee value proposition (EVP). Your EVP is the unique combination of benefits, perks, and opportunities your company offers employees. It’s what makes your company an attractive place to work.

To make sure your EVP comes through loud and clear, highlight the aspects of your company that are most important to your employees. For example, if you offer flexible working hours, mention it in your video. Or, if you have a great company culture, show it off!

You can even ask your employees to share their thoughts on what makes working at your company so great. This will help potential candidates see that your company is a great place to work and that your employees are happy with their jobs.

Reach More Quality Candidates

Gone are the days of posting a job ad and waiting for applications to come pouring in. Instead, with the current skill shortage, you need to be proactive in your recruitment efforts.

One way to do this is to use video production companies specialising in recruitment videos, like Jasper Pictures. These companies can help you create a high-quality video that will reach a wider audience of potential candidates since videos are more likely to be shared than text or articles. In fact, videos will generate more than 1200% in shares than images and text combined.

Boost Your Search Engine Results

SEO is essential for all businesses, but it’s especially important for companies that are looking to attract and retain staff during a skill shortage. This is because SEO can help you reach more candidates who are actively searching for jobs by boosting your search engine rankings.

While you can always start with SEO basics, such as optimizing high-quality rankings and optimizing your headers and content, you can find an easier way to grow your SEO rankings through video recruitment. In fact, using video can increase the organic search traffic to your page up to a 157% increase.

Increase The Number Of Applications

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With hundreds of jobs for potential employees to choose from, you need to make sure your recruitment video stands out from the rest. The best way to do this is to focus on the benefits of working for your company and what makes you unique.

When potential employees see that your company offers excellent benefits, a fun culture, or unique opportunities, they’re more likely to apply for a job. Naturally, this increases the number of applications you receive, giving you a better pool of candidates to choose from.

Promote Your Company Brand

Your company’s brand is more than just your logo or tagline. It’s the way your employees and customers perceive your business. And, it’s one of the most critical factors in attracting and retaining staff during a skill shortage.

If you want to attract top talent, you need to promote your company brand in your recruitment video. This means highlighting your company culture, values, and mission. You can even ask your employees to share their thoughts on what it’s like to work for your company.

By promoting your company brand, you’ll be able to reach more candidates who are a good fit for your business. And, you’ll be able to attract and retain staff during a skill shortage.

Ensure A Cultural Fit

Videos are a great way to ensure a cultural fit between your company and potential employees. This is because you can use videos to show off your company culture and values. For example, if you have a laid-back culture, you can show potential candidates your office and how employees interact with each other. Or, if you have a more formal culture, you can highlight the dress code and expectations for employee behavior.

By ensuring a cultural fit, you’ll be able to attract and retain the right staff for your business. And, you’ll be able to avoid the high turnover rates that can come with a skill shortage.

Improve The Hiring Experience

The hiring experience is essential for all businesses, but it’s especially important during a skill shortage. This is because the better the hiring experience, the more likely candidates are to accept a job offer.

You can improve the hiring experience by using recruitment videos. For example, you can use video to:
• Introduce potential candidates to your company and team members
• Highlight the interview process and what candidates can expect
• Show off your company culture and values
• Guide potential employees through the onboarding process
• Explain what makes your company special

By improving the hiring experience, you’ll be able to attract and retain staff during a skill shortage.

Save Time And Money

Lastly, recruitment videos can save you time and money. In order to receive more views and applications to your job posting, you’ll typically need to pay to have it highlighted on popular job boards.

With recruitment videos, you can avoid this cost and reach a wider audience of potential candidates. This helps to increase the number of applications you receive while saving you money.

What Makes A Good Recruitment Video?

As leading experts in creating recruitment videos for various industries, we know how to make a high-converting recruitment video that will help your business attract and retain staff during a skill shortage.

Here are a few tips on what makes a good recruitment video:

Keep Your Videos Short And Sweet

While you might have so much to say about your company, you need to remember that people have short attention spans. This is especially true when it comes to watching videos. For this reason, you should keep your recruitment videos short and sweet. Only highlight the most critical information about your company and what you’re looking for in candidates.

Keep your Audience Engaged And Interested

Sounding like a robot reading a script will guarantee that your audience tunes out. This is why it’s essential to keep your recruitment videos engaging and interesting. You can do this by using creative visuals, music, and even humor. Just make sure that the overall tone of your video is still professional.

Show Off Your Brands Personality

Piggybacking off the last tip, it’s essential to show off your brand’s personality in your recruitment videos. This is what will make you stand out from the competition and attract top talent. After all, candidates are looking for more than just a job. They’re looking for a place where they belong.

Be Transparent And Honest With Potential Employees

It’s essential to ensure that you’re being transparent and honest with potential employees. Recruitment videos are the perfect opportunity to do this. You can use video to show off your company culture and values as well as even highlight any areas that need improvement.

By being transparent and honest, you’ll be able to attract candidates that are the right fit for your business. For example, if you’re looking for candidates that are willing to work hard and be a team player, make sure to highlight this in your video.

Use High-Quality Video Production And Visuals

Lastly, it’s essential to use high-quality video production and visuals. This is because candidates will be able to tell if your recruitment video is unprofessional and poorly made. Not only will this reflect badly on your company, but it will also turn off potential employees. When it comes to creating a high-converting recruitment video, quality is critical.

Work With Our Team At Jasper Pictures Today

By creating engaging and informative videos about your company, its culture, and the roles you have available, you can reach potential employees where they are spending their time – online. Video production is an art form, and our team at Jasper Pictures has the experience and expertise to create recruitment videos that will help your business stand out from the competition.

If you’re ready to take your recruitment efforts to the next level, contact us today to get started. We look forward to helping you find the perfect candidates for your business!

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