Marketing & Sales

With a lean, streamlined structure and fresh ideas, modern D2C eyewear companies are leading the way with quick turnarounds

Digital marketing is a constantly evolving field that never stops changing. If you're not on top of the latest trends, it's easy to get left behind and miss out on opportunities for growth. Here are 5 digital marketing trends to watch out for in 2022.

A start-up business and you want to have a social media presence but don't have time to manage your social media sites, where to start, or what should you do? Struggles on preparing content and when to post? And realize that you need help?

When you want to quickly boost sales of any service or product, nothing works better than stimulating a buying spree among the top 20% of your customers, usually the group that accounts for 80% of your revenues. In this hub, find out how to design, target, and drive profits with this group.

As business has moved online, it's a fact of life that negative reviews happen not only to bad businesses but to good businesses too. These negative reviews can do a lot of damage, and so as a business owner you have to respond to them. There is a bad way and a good way how to do this. Read on...

When you know why your customers buy from you it becomes a lot easier to relate to their problems and pain points. This then enables you to deliver to them other services or products to solve their problems, This positions your as a business that delivers solutions, which build loyalty and trust.

Every day Google registers tens of thousands of new, never-before-used search terms, some of these being new iterations of old keywords or shorthand that internet users use to find products and services. You want to know the actual terms your customers use to boost your business website's SEO.

When times are tough the natural instinct is to cut back on advertising and promotion, but this is actually the wrong thing to do. You should instead step up the marketing of your services, using the cheaper strategies that are proven to work. Business cards are one of these.

People in the services business have much work cut out for them. Even then, you might struggle to get all the clients you need to meet your income goals. In this article, we will go over some of the best strategies and insights on how to do just that.

Most business websites are poorly optimized to attract the most qualified prospects the business would need, which is why many business owners complain that the leads they get online are not the best. You can turn this around with a surprisingly simple tweak to your business website.

Online reviews are a critical component in your marketing because it is estimated that over 85% of prospective customers/clients go online to read these reviews before making a buying decision. As a smart service professional you want to have a big presence on your businesses' listings/citations

I began working in sales incognito over twenty years ago, and it wasn't until 5 years ago that I finally admitted to myself that I actually work in sales. That was when I began believing in what I do as a salesperson, finding purpose in my work. But, how does one find purpose as a salesperson?

Here 6 things you need to know about email marketing

Article marketing is still alive and well.

From creators to Billion-Dollar industries, Instagram has become the standard for promotion and marketing. So, what it take to grow on Instagram as a beginner

Superior service is a great customer magnet and yet most service professionals ignore it because they believe that being great at what they do should be enough to make them successful. Nothing could be farther from the truth. Smart service professionals use superior service to boost sales.

Marketing gimmicks are extremely common and as customers, we really need to be on our toes so that we do not fall into these traps. With that being said, this article covers as many as 7 marketing gimmick tactics that we need to be wary of.

Creating a unique blog content strategy can be challenging. In this article, you'll learn the importance of visual content and how visual content marketing can help you.

This article provides a brief overview of the definition of brand purpose, how to choose a right purpose for an organization, brand purpose strategy execution and communication, and the long-term impacts of brand purpose on the consumer-brand relationship.

Under the new e-commerce policy, the government will have to set up a regulator to address complaints about consumer interests and product quality in the digital market. Only then will the general public be connected to the digital market.

Everyone of us are experienced sales people. Sales is a process that starts at birth and concludes at our death. Sales skills determine the very quality of our existence and destiny. Moreover, sales skills in a business environment are paramount to an organization’s success or failure.

Your branding activity doesn’t end with creating a logo, giving your product a cool name, or having a few loyal customers. It is rather much more than that. Building a brand is like building your identity. People will know you, love you, and hate you because of the brand you build.

A brand is what differentiates your products from the rest. The brand is the reason your customers pay you more than others. So how do you BUILD YOUR BRAND FROM ZERO?

If the Instagram algorithm finds that users are likely to engage with your content, only then will it show it to the end-user. So how Instagram algorithm works by gauging the "likely to engage" aspect of posts before showing it to users.

The problem with social media algorithms is their evolving nature. And the controversy is that algorithms play gatekeepers and allow only content to feature in user feeds that it deems meets certain requirements which marketers believe bars free access to the target audience & curtails reach.

Strategies to Outsmart Social Media Algorithms in 2021: Aim for User Engagement, Tag Other Brands, Use Hashtags Related to your Posts, Publish Frequently, Publish Video Content, Be Wary of Spammy Links.

7 Tips to Optimize your Content Across Social Media Platforms 1. Create Short Videos 2. Create Engaging Content 3. Humanize your Brand 4. Share User-Generated Content 5. Reply to Customers' Comments 6. Share News Articles 7. Offer a Sneak-Peek into your Business

Facebook, YouTube, and Instagram are the most popular social networks worldwide, each with more than a billion active users.

Here, I have talked about my top five favorite podcasts. Hope you will like them. I didn't include the exclusive podcasts so that everyone can listen in any podcasting app.

Affiliate Marketing is the way to earn when you sleep. In concept, it is you getting a commission for recommending your products. You join the Affiliate Program of a company and recommend your products to your peers. And when they buy using your link, the company pays you a percentage.

Social Media Marketing is promoting your products through the available social media channels like Facebook, Twitter, LinkedIn, Pinterest, etc. By 2025 4.41 Billion people will be using social media. WIth positive growth and people spending time on social media, promoting there becomes important.

So what is this consumer buying process? It is the journey a customer goes through while making a purchase. It involves 5 stages. From Need Recognition, Information Gathering, Evaluation of Alternative, Purchase, and Post Purchase Behavior, each stage needs a different marketing strategy.

People confuse between Digital Marketing and Search Engine Optimisation and use those terms interchangeably. While it is easy to get confuses, no one should get confused. While Digital Marketing has many parts, SEO is a method to excel in them.

Tips and Tricks to improve Graphic Design for your Business on Social Media

As a business, it is paramount for you to know who your target audience is. Proper identification of the target audience can be made by understanding what problems your business is solving and market research. Analyzing the data collected from Market Research helps you define the segments to target

The culture of reading has changed. The reader is also reading through this medium. Not only that, but the whole society has become social media and googled today; But using social media at the right time and for the right work is the need of the hour.

If you are a startup or a freelancer, you must follow these 5 digital marketing tips to their fullest extent for sustainable business successes. These methods will help you and your business to stay relevant and always at the Top of the Mind Awareness (TOMA) of your potential customers.

AI in the translation industry has catapulted AI translation into a reckoning force. Businesses are vying for deep learning machine translation for language solutions. Know if AI is useful for translation and what's post-editing machine translation, here!

This is the ultimate guide to content marketing. You'll find everything you need to know about content marketing, including how it works and what it can do for your business.