Teerath Rajput is a blogger, SEO, and Digital Marketing Expert. Hustling in Life.
How to Fix Dead Instagram Engagement Rate?
Publishing content consistently? But not getting enough engagement?
Not getting enough likes, comments, saves, and shares?
It's a common problem for every beginner when starting with Instagram or has dropped Instagram for a while. I also faced the same problem of having a low or dead engagement rate on Instagram posts.
Don't worry! I can help you fix the Dead Engagement Rate on Instagram. I overcome that problem of a lower engagement rate in one week, and you also can overcome that by putting in some work to rescue engagement.
This post has the three most important techniques that I have practiced to fix the fallen engagement rate on Instagram. I compiled these techniques after experimenting on a few accounts.
#1 Use Reciprocity Power
If you are posting content and having no one or fewer people to engage, it might demotivate every individual or business.
Don't worry! You can use the Reciprocity power technique. It is the 100% working technique for getting engagements on Instagram.
Here reciprocity power means giving take type. If you engage with other's content, then others will engage with your content.
Here are some fundamental points of Reciprocity Power
- Spend time engaging with the home feed content. Doing this will improve your account's organic reach.
- Reply to each comment & DM, and create trust between you and your audience.
- When you engage with them, they will engage with you. For example, if you comment nicely or truly on someone's post, then that person may visit your profile and engage with your content.
- My suggestion is to follow the leaders in your niche, turn on post notification for their post, and comment asap they publish a post.
#2 Start Focusing on Your Content
Content is the primary need to be on Instagram, and quality content is to get more engagements. If you don't have appropriate quality content to serve your audience, they will not interact with your content. Here are some key points you can follow while planning and creating your content.
1.Experiment with content format
Instagram has several posting features like IGTV, Reels, Feed post, Carousel post, Live, shop, guides, and stories. I suggest you should experiment with the carousel and reels. These content formats are the best-performing content types on Instagram.
Experiment with content formats and define with what content type your audience is engaging? And try to create audience-specific content.
2. Use videos (reels or Live) to get extra reach
Videos content is the best performing and growing content type. Instagram has IGTV, Reels, video posts, stories, and Live options to share your personal or infographic videos. You can read our Instagram story hack guide to winning at Instagram stories.
3. Recreate the best performing posts
If you are using a business or creator account, you can check insights. Also, can check what types of posts and which posts perform well. You can recreate that content. If you are on a personal account, switch to a creator account to get access to insights. And start measuring the success of your posts.
4. Learn from your competitors
Learning more about your competitors educates you on how to improvise content? What kind of content is performing well?
#3 Importantly Be Genuine
Be genuine while engaging with others. Don't fake it. GaryVee also mentioned in his $1.8 strategy that ever is genuine when engaging with other's content. Not always try to post a positive comment. Say what you think about the post? It may not be in favor of the content creator.
You might have seen many comments like the refreshing post, nice post, and great content. Don't try to be like them and attract them. In my opinion, those who comment like these are not your potential audience.
To rescue your dead engagements, you have to put in the extra and clever effort. You have to be sure that you are curating good quality content for your audience. And also, you are interacting with your audience. Last but not trifling thing is that you have to be genuine with your audience.
You have to create a community of people in your niche who can support you, and you can help them also.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Teerath Rajput
Teerath Rajput (author) from India on May 17, 2021:
@Ritesh! You have to document every post. Try posting the various types of content like slides, guides, reels, videos, pictures. Closely monitor every post. Use Instagram analytics on business account as well.
Ritesh on May 17, 2021:
How can I experiment with different type of content?
Is there any specific procedure?