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Where to Get Backlinks to Your Site


Well, no one...except search engines! If you want people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links. The trouble with getting "backlinks" to your site, as they are called, is it's kind of difficult. The best way to receive high quality links is by creating a quality page or site. It's one of the most important steps in your SEO campaign!

Sites like Amazon, eBay, MySpace and of course, Squidoo, have thousands and thousands of links that hop to their site. They also don't have to do much to get these links!


Because they have something worth linking to! They don't ask for links, they just get them. Sites like these might also have thousands of affiliate marketers linking to their site.

So you're probably wondering how you can get as many links as these sites have...the answer is simple! Create something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.

Does Reciprocal Linking Help or Hurt?

Link exchanges can be good, and can be bad. There are a number of services out there that will connect you with other similar websites (or totally random sites) to exchange links with. Some search engines penalize these sites, often referred to as "link farms." There is a fine-line drawn between link farms and link exchanges, so watch out.

You say tomato, I say tomato sauce!

Some webmasters like to exchange links via reciprocal linking. This process is great if the site is relevant to your site. For instance, if your site is about tomatoes and you decide to link to a site about home foreclosures, this wouldn't help you in the search engines. However, if you linked to a site about tomato sauce, now we're talking!

Backlinks are still more heavily valued by search engines than reciprocal links. The ranking of the site you are linking to also plays a factor for your pagerank. Always aim high, and try to get a link on a site with an equal or better rank.

How do you know who's linking to you?

Find out who is linking to you!

To find out how many inbound links you have, you can use a Backlink Checker. This one in particular will tell you the number of Google results, Yahoo results, and Alexa rank.


How Search Engines Work

And how they determine the "value" of your site

Search engines are complicated, and have convoluted formulas to determine a website's page rank. To find sites on the web, search engines have "web crawlers" to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks (or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.

There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.


If you've ever visited a forum, you know that they are an excellent source of information that you can often not find anywhere else. Some also receive a very high amount of traffic and are a huge opportunity for whatever niche your site may fall into. By making an effective signature link for each your posts, you can see an increase in traffic. This traffic is often highly targeted.

Rules for Forums

Scroll to Continue
  • Don't spam!
  • Upload an avatar if possible so that forum users come to know you by your image that's next to your posts
  • Make a signature that's appropriate but effective, not out of control, large and obnoxious
  • Be courteous to other members in forums
  • Stay on topic and add something relevant to conversations, don't just drop something in to leave your signature
  • Respond often for the best results!

Forum links may not be a heavily weighted link, but it's a link, and it drives traffic.

Blogs are another excellent source of traffic to your site. You can receive a nifty, targeted link to your site by leaving a comment to a blog post (if the blog comments are not "no followed". When leaving a comment, it is important to leave the URL of your site. Most blogs will instruct users to leave the URL of their site on the comment (leaving a link back to your site). Try Google's Blog Search to find some relevant blogs about your topic and get posting! Just like forums, you want to avoid spam and offer an honest opinion about the post. Be a worthy contributor and you'll get further.

You can also ask a Blogger to blog about your site. Depending on the Alexa/PageRank of the site, this can be very effective. The downside of this is that the post may become buried under other posts.

article marketing

article marketing

Article Marketing

Article marketing isn't anything new. It's one of the oldest SEO strategies there is, and it's still effective to this day. Article marketing works for a few reasons.

  1. You will drive traffic to your website by includes your URL at the bottom of the page in the resource box. Articles usually allow 1-2 links to your own website. This can increase your traffic if you write about topics that would interest your readers.
  2. Articles are a great way to increase backlinks to your website. Not only will traffic be headed to your website, but the article will count as another valuable link headed towards your site. Over time, this can raise the authority of your website with search engines.
  3. Last, and most importantly, all articles you publish on sites like EzineArticles have the chance to be republished by thousands of other sites. By posting your article on article websites like Ezine, Buzzle, and ArticlesBase, you are allowing other websites to republish your work, as long as they include a link to your website. This can lead to many inbound links from various websites, potentially hundreds or thousands if the article is valuable enough.

Driving Traffic to your Site - A guide that will help you with your search engine marketing strategies

Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject.

Web Directories

Directories are another popular place to get links back to your site. These exist almost entirely for getting a highly targeted backlink. Make sure these links are not "nofollow" links! Some directories are very low traffic, so you'll have to do your research on what directories are worth submitting to. You'll have to pay more often than not. It's not expensive, usually around $5, but it can add up quickly. Check the Google Page Rank of the site you are signing up with before submitting your site.

Social Networking & Social Bookmarking

Sites like MySpace and Facebook have been known to drive traffic through targeted comments on user's profiles. The most effective way to get traffic flowing to your page is to have more people to see it.

Social Bookmarking has become a huge thing in the past few years. Sites like Digg and Stumbleupon can bring in huge traffic. Other websites can also divert traffic to your website, as well earn a little bit of Adsense earnings:

This site shares in the revenue by the impression. The more views you receive, the more you'll earn. You can also earn contest bonuses and feature bonuses if they pick your content to be featured on their home page. I've personally already made pay out from them. I've also had luck using their blog feature, which shows up well in search engines.

An easy to use site that has a Digg style format. Add your link to the website along with a custom description for best results.

Create a "top" list of hubs, Squidoo lenses, blog posts, websites, Amazon products, or anything else that you can think of. An easy to use format that creates backlinks, generates traffic, and interest in your website!

Link Baiting sounds like something you want to stay away from, but it can be a good thing, especially when it's done right. Link baiting is when you create a page or resource that's helpful and unique. You'll see people to refer to mortgage interest calculators as a good example of link baiting. People will link to that page of the site to calculate their mortgage, from blogs to other business websites. Almost all websites can create a good "link bait" page. Try to make it relevant to what you're site is about for the best results. Here are some examples:

  • You have an eBay store selling shoes. Make a list of 100 places you can recycle shoes or drop them off for charity. Over time, you'll get a lot of links to your store.
  • Use the mortage calculator example and apply to your own business. What tools can you provide your customers with that will attract links and attention?

Search Engine Independence

Don't depend on search engines to drive traffic to your website!

Being at the whim of a few select companies is no way to run your life or business! A lot of successful businesses have instead placed more value on traffic that comes in from well-placed links. These are permanent, unlike the constantly fluctuating pagerank system. While search engine traffic is always great, link traffic is better.

Declare Independence from Search Engines!

By getting permanent links on blogs, forums, and other websites, you can have a steady stream of dependable traffic coming into your site that is more likely to revisit or make a purchase. Consider buying text links or a well-placed (and well designed) banner.

Be sure to leave your tips for getting backlinks here!

line scan ccd image sensor on November 06, 2015:

Thanks for this blog is very useful i want to read again and again...

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@MyMedsSavingsCard: Yes, it can't be a good idea to buy Fiverr links. I've seen them for sale and I'd stay far away.

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@kejadian26 lm: Nowhere near as important as it used to be. Content is a 20, keywords maybe 5, and backlinks 3, I'm just guessing.

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@anonymous: It can take time for backlinks to register in the "eyes" of backlink checkers and Google. I'd check again later. Google (and backlink checkers) do ignore some backlinks, or simply don't know about them. The best strategy is to keep creating great content and linking to your own content, then promoting it socially. Over time, the links will come as long as the content is good, but it will take some promotion to get there.

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@anonymous: Link farm = a spammy or low quality site that has a low threshold for content guidelines and is used for mostly backlinking purposes. Directories may have lost their relevance over the years, so this page will be updated with that information.

Kiwisoutback (author) from Massachusetts on May 10, 2013:

@anonymous: Link directories have been devalued, though I'm not sure of the significance of Yahoo's Directory any longer. It's likely link directories have lost most of their "link juice" at this point, though DMOZ may have some value still. Emphasis on "may".

Kiwisoutback (author) from Massachusetts on May 09, 2013:

@WSIDigitalWebBelfast: I agree, anchor text is huge. So many writers ignore it or don't get how to properly use it. Thanks!

Kiwisoutback (author) from Massachusetts on May 09, 2013:

@Margot_C: It's boring work that's for sure. Google is, at least, getting smarter and not relying as much on backlinks for the top Google positions, which for the most part is good.

Margot_C on April 20, 2013:

I think most people hate backlinking, which is why I've just not been able to bring myself to do much of it. But you give some great tips here. Another of your lenses I've bookmarked for reference! Thanks!

WSIDigitalWebBelfast on April 19, 2013:

Some people don't understand the importance of anchor text variety and relevant sources of links to their niche. Great lens with good info!!

anonymous on February 27, 2013:

Thanks for simplifying the reasons for implementing backlinks!

Aunt-Mollie on February 20, 2013:

Quality backlinks will always be important to the Google algorithm, with the emphasis on 'quality.'

anonymous on February 07, 2013:

Thank you for these tips! And in the spirit of the article:

SuzanneCromie on February 01, 2013:

Some excellent advice here thanks

anonymous on January 11, 2013:

Thank you for explaining the importance of backlinking to generate traffic. I am still trying to learn marketing on the internet. Thanks.

JeffGilbert on January 07, 2013:

This is such great information. Thanks for posting all of this, it will be a lot of help.

anonymous on December 21, 2012:

Different options for building backlinks will try them out.

ukprowriter on December 13, 2012:

Some great resources. They should keep me busy for a while

anonymous on November 02, 2012:

Essential info about backlinks. Forum posting , commenting, quality articles submission make a difference in backlink process and increase the site traffic.

anonymous on October 25, 2012:

Excellent article. But i do believe that Google penalizes purchased backlinks or even directory backlinks.

Can someone please confirm if its safe to submit my link to directories.

As you all know that its very hard to get rid of backlinks (specially backlinks from a malicious site)

SEOMasters2 on October 20, 2012:

Thank you very much for this tip! This is very helpful to newbies like me.

Louise0711 on October 09, 2012:

Love this. Some really good and different ideas of backlinks. Thanks.

frugalfinance lm on October 09, 2012:

Handy hints here, thanks very much. I guess the main key to getting people to link to your site is to write great content. If you say something worth sharing, people will link to you.

abarth76 lm on October 07, 2012:

Building links can be a pain but this lens has given me new info to make it less so.

spids1 on October 07, 2012:

Great lens very well written.

Siena39 on October 05, 2012:

Yes, I totally agree backlinks are essential to improve traffic amount to the site, I've been using almost everything you said here, but I didn't know about so many links checkers you explain here, I am going to try it, thanks for that info :-).

HomeDecorKnight on October 02, 2012:

Great thanks to provide useful information about back links, Good lens.

anonymous on September 30, 2012:

Great post I didn't know anything about backlinks till now looks like I have some work to do

anonymous on September 29, 2012:

I've been relying mostly on forum links. Maybe I'll try a few short articles to create these links. Thanks for the help.

czczcz on September 24, 2012:

Enjoyed reading these and getting reminders of ways to develop links for articles.

anonymous on September 21, 2012:

What are the best link-builder sites?

earturo on September 17, 2012:

Thank you for the information, i will keep that in mind when making my lenses

mouse1996 lm on September 07, 2012:

Great information.

anonymous on September 04, 2012:

Great post. made me think about no-follow and do-follow links

anonymous on September 03, 2012:

Building back links does take sometime on the Web. These are great tips. Thanks for the information.

sickseo on September 02, 2012:

Great lens with loads of useful info!

CouponsilverAds on September 01, 2012:

Well I know it not on the subject, I love New Zealand I've been there during 2008 - 2009. Anyway keep up the good work.

CouponsilverAds on September 01, 2012:

Great info thanks.

Andrej977 LM on August 27, 2012:

Great info. Thanks for sharing, I will try...

Alexandra Douglas from Florida on August 24, 2012:

Great info here. It's helping me big time!

MayaIxchel on August 18, 2012:

Great lens! I have so much more to learn and I appreciate all of your tips. Thank you so much for sharing. Greetings from 'the land of eternal spring'!

anonymous on August 16, 2012:

all this information about links and backlinks are a little confusing. the more you read the better but there is no proper answer to it. i have done most of these and still don't see any backlinks to my site. maybe im doing it wrong so i keep trying to find a simple answer to tell me how to do this.

MatijaB LM on August 13, 2012:

Thank for this lens and for sharing these information. I will try some of this for my websites.Thank you again.

Totus Mundus on August 13, 2012:

Nice tips, but DomainPop link checker has been out of action for a while, but I'll keep checking, hopefully it will be back soon.

anonymous on August 13, 2012:

mueedahmad on August 06, 2012:

Thanks for publishing such an awesome lens to help all.

kejadian26 lm on August 04, 2012:

From scale 1 - 20, how important is backlink for seo? What about keywords and content?

southpawg on August 03, 2012:

I didn't know much about backlinks before I read this, great info!

Michey LM on July 28, 2012:

Great content, especially now when Google is changing so frequently the ranking algorithm. thanks

efoodshow on July 27, 2012:

Thank you for providing very useful information. I am now on a mission to increase my backlinks.

anonymous on July 18, 2012:

Wow! A lot of good tips here. I recently signed on with RedGage (which is a weird sort of site: frustrating to deal with, yet quite easy to do) and like the potential it offers to drive traffic over to my Squidoo articles and other places. I also like Pinterest.

Kiwisoutback (author) from Massachusetts on July 17, 2012:

@Lady Lorelei: The keywords using when linked are very powerful. I've ranked for keywords that weren't even in my article/lens just based on the inbound link text. It definitely matters!

Lorelei Cohen from Canada on July 14, 2012:

I call creating back links to my articles Google juice. The more relevant links you acquire then the more powerful the Google juice. The key word on linkage is "relevant". Have a great weekend.

MyMedsSavingsCard on July 14, 2012:

Aren't the paid for linking sites like Fiver a bad idea? Doesn't Google frown upon that?

seanpearse on July 09, 2012:

Great lens mate. Some useful tips. I hadn't heard of domain pop before.

masmasmous lm on June 24, 2012:

@sandiegohomeinspector: where ?

anonymous on June 17, 2012:

Excellent tips, I have been working ths for 18 months and its worked wonders

anonymous on June 16, 2012:

Backlinks are definitely the way forward after the penguin update.

anonymous on June 14, 2012:

Wow these are awesome thanks!

CameronPoe on June 05, 2012:

Helpful tips. I like making Web 2.0 blogs and use them to point to my sites.

RadaFrancis LM on June 05, 2012:

Great article, I've been working on backlinking for some time and just today I used a backlink checker and guess what.. 0 backlinks. What's that about :(

Normyo Yonormyo on June 02, 2012:

A pity you say that you only want "do follow" backlinks. That would mean you only want backlinks because you want search engine traffic. But a "no follow" link is useful for readers of an article in which your site is mentioned. And if they find your site interesting or important enough to link to you might get a backlink on their site. Also a "no follow" backlink might not add to your pagerank, but that does not mean that the search engine robots do not use the link to index your page.

As for the rest of your article thanks for the information in a very readable form.

anonymous on June 01, 2012:

I am unclear as to what exactly a link farm is? I assumed that directories are link farms while reading the article but then it comes back to say directories can be useful...? What is an example of a link farm

anonymous on May 27, 2012:

I want to read this lens again and again . And here I should stop to search different articles about SEO here and there. This lens is perfect to me ... Thanks

WebGenova on May 14, 2012:

Nice Lens! I always prfere quality backlinks over "quantity". Google is getting smarter!

GaryHigham on May 13, 2012:

Backlinks are important but the word on the street is that people are getting ranked if they have varied and natural links and not mass prouced from article mass submission etc, so organic is best! =)

MJ Martin aka Ruby H Rose from Washington State on May 10, 2012:

Every time I read this lens I walk away with more good information to use. Thanks.

timmarlow on May 08, 2012:

Great article. I think great live content and some well placed quality forum links are the best way to ensure targeted traffic and some good SEO juice

anonymous on May 04, 2012:

Awesome, everything about backlinks. Thanks for sharing. This was helpful.

jeffersonline on May 01, 2012:

The domain pop tip was worth visiting for. Thanks for all this info - easy to digest and very relevant.

rentinlondon lm on April 30, 2012:

The link baiting section was really good, some niches naturally lend themselves to that sort of link bait page, others you have to think much harder to get a good idea.

shalamigri on April 27, 2012:

Great article. One thing that helped me get ranked fast was to simply go to google and type in my sites main keywords I want to target followed by the word blog or blogs. For example, "easy backlinks blog" I then go to alexa and check the sites ranking to make sure it's better than or equal to my own. I managed to build my site to about 150,000 worldwide using this method and I didn't have many backlinks. I just made sure I was posting serious information and not just random spam.

arninglawns on April 23, 2012:

Excellent article, I need to refer back to this as I go along. I was wondering how valuable forum links were.

jibril-ellams on April 20, 2012:

Thanks for the Info, i still recommend article marketing as one of the best free methods to build back links to your web site or blog.

sandiegohomeinspector on April 17, 2012:

FInd someone willing to post your article and backlink on a high PR page (not the site, but the page itself). For $5-20 USD you can get a PR4-5 backlink that is dofollow. Best if the webpage is related to yours, of course.

sblurton on April 11, 2012:

a very helpful little site you have here. and it was number 1 in the google search i did, so you know what your talking about.

anonquid99 on April 05, 2012:

I think forum links and content are the only ways to go.

acesofseo on April 04, 2012:

This information is perfect for me what i was looking for.

This lens is very informative :).

WebsitesUnderTheHammer on April 02, 2012:

Backlinks are going to be an important part of site authority for a long time

ibakir on April 01, 2012:

haha nice article, i like the Tomato example :)

chookyco on April 01, 2012:

Great Lense! Some interesting ideas on where to get extra backlinsk for our websites

Scaredycat63 on March 30, 2012:

Thanks! Some really good stuff here. I'm new at this. Need all the advice I can get. Bookmarked this page to read more later.

anonymous on March 25, 2012:

need more work to bait new trafic for my website :)

mary lighthouse15 on March 09, 2012:

Thanks for sharing this info. I found it very helpful!

anonymous on March 03, 2012:

Wonderful article and full of details. thanks!

BlakeH LM on March 03, 2012:

Thanks. I have never heard of those 3 social bookmarking sites.

bartvandee on March 01, 2012:

Great Post, really helpful.

Too bad Yahoo stopped with Yahoo Site Explorer. Still looking for a good one.

Any suggestions?

Squidrocket on February 28, 2012:

Very useful - thanks for the article!

SallyForth on February 26, 2012:

Thanks for a great lens! FYI, Yahoo Site Explorer no longer exists. It has been merged into Bing Webmaster Tools. Unfortunately, it's not as good as YSE used to be.

genuineaid lm on February 25, 2012:

This is a Fun and Funny squidoo lens :)

Good job on combining so much helpful info for backlinks.

NorDac LM on February 23, 2012:

Link Baiting is one of the best ways to get links to your site and also one of the hardest. Coming up with ideas that people will want to link to can be quite a chore, and when you are done you have to start driving traffic to the page so people know it's there. But if you succeed you will be rewarded with much higher quality links that you get from most other sources.

JayneAngelWings on February 21, 2012:

Cheers for the help and advice...loads on here to do so I had better get busy busy busy! Thanks

anonymous on February 18, 2012:

The Guardian has an option where commenters can leave url clickable links. The url is actually inserted in a special box (you cannot simply paste you code into the comment section there). I tried it, and it works. The Guardian is unique in this sense. Neither Washington Post, nor CNN, nor Los Angeles Times, nor the Times, nor the NY Times provide such an option. Does anyone know other alternatives? Please, make me know about it.

satto76 on February 17, 2012:

Lots of useful info on back-linking and SEO. Thank you.

anonymous on February 14, 2012:

@AznMichael: No, Facebook adds a no follow property to all the links you post. This means that link from Facebook don't count towards your PageRank or relevancy.

anonymous on February 11, 2012:

If you post links to other sites on your site, does this help your site at all? I am just starting to learn this concept of backlinking. I have a community site that has links to all the local restaurants, golf courses, etc in the area. Does this help me at all?

anonymous on February 09, 2012:

nice read. The Link-baiting is interesting. They need to come up with a better term for it.. Link baiting sounds more like adding real, quality content. something that should be done anyway.. But the example of a mortgage calculator was great and I will be using that exact example.

chromegrrrl on February 08, 2012:

Here's a super easy one; most ISPs give their customers a free space as storage which is accessible by ftp. You can create a simple page with an index of your online articles, best blog posts and pages, lenses, etc. along with other relevant links and short blurbs, then submit that page to the major search engines for indexing.

Cindy Fahnestock-Schafer from Hedgesville, WV on February 06, 2012:

excellent help and advice, but i think yahoo took down their site explorer can't get the llnk to work darn them merging with bing???

GeniePark on February 05, 2012:

Backlinks are necessary evil in our line of business. And you done a great job describing where to get them.

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