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A Basic Business Plan Template

Catie has been an inventory manager at a veterinary hospital for almost six years. And started her own soap business back in 2018.

A Basic Business Plan

Business plans can be easy or hard, simple or difficult, or you can pay someone else to do it for you. I have put a couple of business plans together recently and thought that others may be able to use this simple business plan template to copy and paste into their word processor of choice.

A Straight Forward Template Was Hard to Come By Without a Download, So Here You Go Folks!

Doing Business As: (Business Name)

(Business Name w/ LLC or other title)

(Your Name(s))

(Date you started working on your business plan)

Table of Contents

  • Executive Summary
  • Goals & Objectives
  • Products, Services, Pricing & Packages
  • Market Opportunity & Analysis
  • Strategy & Implementation Plan
  • Operations
  • Management
  • Financial Plan
  • Appendix

Executive Summary

  • What problem are you solving and what kind of business are you creating?

Goals & Objectives

  • Mission Statement
  • Vision Statement
  • Three short term goals
  • Three long term goals

Products, Services, Pricing & Packages

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  • What is your time worth?
  • KPIs
  • Any pricing you are predicting and the research & the evidence to back it all up

Market Opportunity & Analysis

  • What/who/where/why/when is your target market?
  • When will you run out of clients/customers?
  • How will you reach your clients/customers?

Strategy & Implementation Plan

  • What are your first year's goals and how will you make that happen?
  • How will you get your first client/customer?
  • What do you have to do in the meantime?


  • Once you're up and running, what will your day-to-day look like?
  • What will your weekly schedule be?
  • Will you have to hire anyone else? What will their weekly schedule(s) look like? How much will you pay them?


  • How will your management structure work? Is it just you or do you have multiple CEOs?
  • Do you need a general manager?
  • Your management structure/ladder will go here
  • How will employees move up within the company?

Financial Plan

  • Start-up costs
  • What will you do with revenue?
  • What will you do with profit?
  • Will you use credit cards? Checks?
  • What will you pay your employees?
  • Bonus structure
  • Corporate social responsibility


  • Think of this as works cited.

This Template is By No Means Perfect

Get creative with your business plan. Add, subtract, or multiply whatever you want on this template!

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