Shafqat M. is a professional content writer who has helmed digital marketing projects for the last 5 years.
Looking for how to use AI for SEO? This is the article where you'll learn about AI SEO nexus and how AI for SEO is bringing sweeping technological changes to the digital marketing realm.
AI-powered SEO gets your business to every nook and corner of the internet where it reaches millions of consumers with effective marketing campaigns.
In fact, Google Rankbrain too is AI-powered. And as it goes, only AI can understand AI better! Artificial Intelligence is the future.
Therefore, from a business point of view, it's better and in the best interest of a business to keep AI and SEO abreast of each other and drive better results.
So much so that, AI SEO tools are touted as marketing imperatives for a business if it's looking to stay ahead of the competition.
The competitive edge AI SEO services offer business to ensure sustainability, scalability, and a massive internet presence, and for any business, in any sector, it's nothing short of a blessing.
In fact, it's safe to say that it's not for artificial intelligence search engine optimization to part ways, but form a nexus or converge into a unified marketing experience.
Artificial Intelligence SEO, if implemented diligently, can cement your brand presence and give it a complete image makeover!
AI Impact On SEO
Artificial Intelligence (AI) has been bringing sweeping changes across industries and transforming every aspect of human society. SEO - Search Engine Optimization - hasn't been impervious to the indelible impact of AI!
SEO is instead grappling with multi-pronged changes caused due to the unremitting rise of artificial intelligence. Suffice it to say, AI SEO has fused together into one unified entity.
Given the immensity and sophistication of AI and its relentless impact on digital marketing, in particular, SEO has done a commendable job at emulating every change brought about by AI.
Be it SEO, social media, content marketing, AI has been a game-changer for the digital marketing industry. That's why it has become a marketing imperative to learn how to use AI for SEO.
Until now, search engine optimization was all about keyword-stuffing, meta tags and descriptions, link-building, social media marketing but, is it still in vogue today?
Can these strategies yield the same result today they used to produce in the pre-AI era? Chances are abysmally low. Marketers have to include factors like user experience, big data, mobile search, in their SEO strategy to wield influence.
Here's How to Use AI for SEO
In the proceeding paragraphs, we will discuss artificial intelligence search engine optimization as a single entity and how you can use AI to improve your SEO.
Without further ado, let's learn how to use AI for SEO.
1. Ranking Algorithm
User experience has become pertinent to rank higher in Google. Keywords alone no longer suffice to wield influence, even though it exactly used to do so in the past.
A concoction of AI and semantics give primacy to the relevance of the content instead of keywords.
See, for instance, Google Rankbrain, a pretty sophisticated search algorithm driven by artificial intelligence, Google's latest innovation, penalizes unethical keywords stuffing practice, and relays the most relevant content to its users.
Consequently, old tricks to befool search engines simply cannot yield marketers anything. Therefore, all your efforts should go into creating the content of the highest quality in order to rank higher in Google SERP.
A recent addition to Google’s algorithm update is BERT. Steeped in AI, BERT can dive deeper into a search query to understand search intent and provide search results accordingly.
As a result, a concoction of AI SEO is but your only savior and something that can propel your ranking in search engine results.
2. Big Data
Using Big Data, Google is attempting to make information taken from many sources easily accessible to its users under its The Knowledge Graph program.
It's impacting brands severely and giving marketers a really hard time to get across its brand message.
- Therefore, as a marketer, you should launch impeccable marketing campaigns driven by AI and Big Data.
- Provide updated information in order to influence or devour The Knowledge Graph so as to reach your target audience.
- Efforts should be made to provide fresh company data to Google so that its AI-driven search engine could scan through company data and relay the same to the searchers.
- Adding social media accounts to the description of your company can go a long way in cementing your authority and giving it a prominent sidebar position.
3. Mobile Technology
The rise of mobile has forced desktop to recede and take a backseat. And the trend continues! Today website traffic coming through mobile is in excess of 52.6 percent, which is quite enormous.
The number of smartphone users continues to skyrocket, and marketers will have to revamp their old fashioned SEO strategies in order to cash in on the mobile search. For that, your AI SEO tools by your side.
The rise of mobile also means AI now has a tremendous amount of user data at its disposal, hence better acquaintance with user behavior. And one can be sure that AI today is stronger, more sophisticated, and diverse than it was a few years ago.
That calls for marketers to leverage users' mobile behavior, and incorporate a mobile-first approach into their SEO strategies, and make better use of AI and SEO.
4. Voice Search
Artificial intelligence has given rise to smart speakers. In America alone, 66 million people actively use smart speakers. Therefore, targeting smart speaker users could bring huge dividends to your business and prove to be a goldmine.
Without using AI SEO in tandem, there's no way to yield benefits from such a huge market.
And voice search is totally different from text-based search. The foremost difference being, voice search is imitative of a normal speech or is conversational.
For instance, to search for the age of Lady Gaga, a user might type, “Lady Gaga age.” But if the same user resorts to voice search, he might say, “Alexa, how old is Lady Gaga?”
Therefore, you have to manipulate your SEO strategy in such a way that it targets long-tail queries, as prominently used in voice search.
It's indispensable to implement artificial intelligence in your search engine optimization strategies in order to rank your content higher for voice queries.
Shortest to say, AI SEO together is a winning combination. Artificial intelligence is a reality and it's here to stay, so is AI-powered SEO.
AI is impacting SEO more than one way and the onus is on marketers to make search engine optimization AI compliant.
Remember, AI is meant to improve user experience, and if it is influencing ranking factors it's for the good of web users.
As marketers, you should respect that sentiment and produce content that adds value to your users.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Shafqat M