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Your Guide to the HubSpot Nonprofit Program

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Marketing teams in nonprofit organizations are challenged to do more with less. However, most of the time, the resources are scarce and the teams small. HubSpot had this in mind when it created the marketing program for nonprofits. While these organizations do not do their marketing activities for profit, they will gain value from the awareness, traffic, and funds the marketing program brings in.

How the HubSpot Nonprofit Program Excels

There are multiple reasons why HubSpot’s CRM for nonprofits is the perfect match for the needs of a nonprofit. Some top benefits that nonprofit organizations gain from using the platform include:

It Has Modern Web Marketing Tools All in One Place

The HubSpot platform gives you every tool you need for nonprofit marketing from start to finish. It features an easy site builder interface and blogging platform for beginners. Besides, it allows you to tap the energy of social media, marketing automation, email marketing, and reporting, all from a centralized place. You can check the features available on their pricing page. You can now afford most of these features, thanks to Hubspot’s new discount program.

A Volunteer-Friendly and Easy to Use Platform

Most of the nonprofit marketing tools on the market claim to be the best in automation. Sadly, most of them have a steep learning curve and may not provide the best results. The experience can be draining for your organization, especially if you don't have a technical team to manage the inconveniences. HubSpot’s simple user interface and explicit instructional videos make it an easy platform to use. It is an ideal choice for non-techies who need to automate their processes.

Enables Clearer Reporting

As a nonprofit, your organization discloses a lot of information related to its performance, goals, and prospects. As such, you must keep track of separate data components and bring them together at the end of the reporting period. This manual process can create gaps in your operation process.

While you can find data on total donations, donors, and averages, it may prove challenging to dig deeper into the figures for more insights. Uncovering lessons learnt based on these figures for improved future performance may be futile.

Fortunately, HubSpot’s CRM for nonprofits lets you do this with simple, intuitive methods. Using the various tools, you can create and deliver customized reports for each segment with ease. Overall, you can seamlessly interface with your board, volunteers, donor community, and all stakeholders. The upside to this is that you will improve your ROI from marketing efforts and optimize fund allocation.

Enhances Transparency

It is ethical to be transparent and accountable about your nonprofit's operations. Besides, your organization faces added pressure to be transparent and honest because of the donors’ sentiments and the values they attach to your interaction.

HubSpot’s workflows make it easy for you to keep things transparent by easily tracking the source of your leads. It also helps you check if they are converting for the intended purpose. Your marketing manager can use this data to establish what works for the organization and what doesn’t. Based on these insights, they can reduce the marketing efforts that don’t yield the intended results, while focusing on those that move the needle of the organization.

Why HubSpot Program for Nonprofits?

The HubSpot program provides a CRM for nonprofits, which is the product of the inbound marketing team at HubSpot. Through the team’s expertise, the platform is constantly under improvement to make it the best version of itself. Besides, the platform provides your organization with enough space for your database to store up to one million unique contacts. The free training resources can help you get up and running within the shortest time.

The platform helps you to achieve three main goals for your nonprofit organization without having to juggle multiple platforms:

What is the HubSpot Nonprofit Program?

HubSpot CRM is a customer relationship management system that centralizes crucial information about your current and prospective donors. You can easily project vital insights through the platform, like how donors reached your site, how you have interacted, and the last time you contacted them.

The platform is designed in a way that lets you review the entire contact history with each donor for a lifetime. This translates to a fully personalized experience for every person engaged with your organization through its mission. It also helps you to do follow-ups with easy to maximize donations. The platform comes with multiple powerful features that help you create, develop, and maintain your site for the best outcomes. It is more than just another CRM and your ticket to effective communication, marketing, and fundraising.

Nonprofit Marketing

HubSpot defines nonprofit marketing as the use of marketing strategies and tools to amplify the cause and mission of a nonprofit organization. The activity solicits donations and attracts donors and supporters.

Marketing for nonprofits can be a daunting task. However, with the HubSpot inbound marketing tools, you can create valuable experiences that positively impact people and your organization. You will easily attract new supporters for your cause, engage constituents, and connect to valuable donors while inspiring the community.

Through nonprofit marketing, you will also be in a position to

  • Raise awareness: Your nonprofit is a brand like any other business or company. Through your marketing efforts, you raise brand awareness among people who never knew you existed.
  • Raise funds: Nonprofit marketing and fundraising go hand-in-hand. The more awareness you create about your organization and its cause, the more potential funding you attract.
  • Recruit volunteers: Your organization is not just for funding. It has the potential to drive droves of human resources. Regardless of the sector or size, your nonprofit can benefit from volunteers, and marketing can help you achieve this goal.
  • Drive donor memberships: As a nonprofit organization, you may offer donation memberships and monthly donation programs. These are valuable because you don't have to fundraise so often. Instead, the programs help you raise more money.
  • Promote your services: Marketing brings your organization to the limelight, highlighting what you do and how you affect the world. As more people get to know about your services, so does your clientele become broader.

Nonprofit Fundraising

Your organization can raise money through your fundraising efforts while promoting important charity messages and goals to help your cause further. HubSpot App Marketplace is home to over 500 apps that you can integrate into your fundraising platform. In addition, you can view all the payment processors that are compatible with HubSpot.

Furthermore, you can use the HubSpot nonprofit program to:

  • Lead score prospective donors to help you create a donor list
  • Link fundraising campaigns to money raised for customized reports
  • Track contacts’ lifecycle to deepen relationships.

Management of Nonprofit Volunteers

One significant area of focus for your nonprofit is bringing volunteers onboard for charity programs. Your organization can utilize HubSpot’s CRM system to nurture leads, track prospects, and engage with newly converted volunteers through recruitment pipelines. Whether you want one volunteer or several of them, the platform conveniently scales to meet your needs.

The Looming Marketing Challenge in Nonprofits

In the recent past, many nonprofits have found themselves in a real bind. Donations have been few and scattered, and the pandemic has not made things any better. For your nonprofit to succeed in its sector, it must have a solid online presence that clearly expresses the organization's objectives.

Besides, you must have a strong marketing strategy. Sadly, traditional marketing strategies like newsletters, direct mail, and print ads only leave your audience frustrated and your pockets empty. If you already have an online presence, you can attest that most nonprofit marketing tech stacks do not work. Even with the most devoted volunteers in your team, you still need the right tools to get the job done.

That is where the HubSpot nonprofit program comes in to save the situation. Whether you are looking to attract new visitors or revive engagement with inactive lifetime members, HubSpot’s all-in-one nonprofit CRM platform will help you achieve your goals with less effort.

Final Thoughts

The HubSpot nonprofit program is a reliable donor management and marketing solution for your organization. It streamlines your marketing efforts and makes it easy for you to do follow-ups. The platform gets you off a running start, allowing you to focus on what matters, which is cultivating donor investment. Ultimately, it enables you to handle nonprofit marketing in a manner that genuinely matches the expectations of your unique audience.

If you would like to apply for the HubSpot for nonprofits program, the first step is to head to their website and find out if your organization is eligible. Next, apply for the program and wait for a confirmation email from the provider to start the onboarding process.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Ann

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