PS is a freelance marketer and copywriter. She is actively involved in market research to help entrepreneurs with brand-building.
Facebook launched its own shop when online shopping from renewed retailers was at its peak. And still, it has managed to attract more than 100 million users to buy the products from its social media website.
Facebook is no longer just a social network that connects people across the globe. Now, you can set up your whole business within it and earn a huge income. In the past running an e-commerce business was never that simple as it is now. Everything is just a few clicks away.
Facebook gives you the option to create your own customized shop through your business page and sell the products to the target audience.
The advantage of using this feature is you no longer need to set up your own site to sell your or third party products. You need to invest less money and resources and can earn as fast as any other e-commerce website.
In this article, I am going to show you how to set up your own Facebook page (within 9 steps) and how to promote it to the target audience.
Must-Know Points Before Creating a Facebook Shop
Before proceeding to the main part, here are some points you must know to avoid any confusion later in the article:
- Facebook Store and Facebook Shop are one and the same thing.
- You need a graphic design tool to create your products’ pictures. Run a Google search and you can find many free and paid such tools.
- You can sell directly on Facebook or link the products to your website. In the Bothe cases, Facebook provides you equal help to generate traffic.
- If you choose to link to an external website, then Shopify is a good option. Linking to a website also gives a better online presence. So, you should go for this option.
- Never sell your products through a personal account. It is against the Facebook policy.
Steps to Create a Facebook Shop/Store
Creating a Facebook Shop is nothing, but a child’s play. You will know when you create it. Here, I am discussing 9 steps, though a number of steps varies on the basis of your chosen template. The template can be changed at any time. So, let’s begin with the creation:
1. Change Your Template to Shopping
Facebook has a by-default selected standard template for your business page. You can change it to Shopping so that Shop tab is visible on your Facebook page, below your cover photo. You need to go to Settings > Templates and Tabs > Edit (next to your template) > View Details > Apply Template > Click OK.
After you have changed the template, you can proceed to the next steps.
2. Click on the Shop Tab from the Left Menu
You can see a Shop Now option below your cover photo. Click on it and you can provide a link either to your website or let it stay at your Facebook page. Now, from the left menu, click on Shop to proceed further and set up your products.
3. Agree to Facebook’s Seller Terms and Conditions
After clicking on the Shop tab, you can see a dialog box where a link is provided to Seller Terms and Conditions. Make sure you read them carefully before agreeing. This will let you know what type of products are restricted by Facebook from selling. You can also understand much better about return and refund policies. If you accidentally put a prohibited item on sale, there’re chances that your page may get blocked, Facebook is strict with its policies.
4. Choose the Checkout Method
After agreeing to the terms and conditions, you have to choose the checkout method. There are two options: First, Message to Buy, which means a buyer can buy the product by sending you a message. Second is Check Out on Another Website, which means a buyer will be sent to an e-commerce website to complete their purchases. These are the two types of Facebook payment methods. In case, you choose the second option, you need to provide a link to an external website at the time of adding a product.
5. Select the Currency for Your Facebook Shop
Facebook Shop has a list of all possible currencies that you can think of. The currency option appears after you have selected the checkout method.
In case, you want to change the currency or the checkout method, you’ll need to delete the shop from the Shop Tab and create a new one. Find the gear icon and choose Delete. This will also delete the already added products to the shop.
6. Add Description of What Your Facebook Page is Going to Sell
You have created your Facebook Shop. Now is the time to add products. First, inform your users about what you are going to sell. You can write the description in a box that appears at the top of the section by clicking “Describe What Your Facebook Page Sells (the exact line may vary)”. There is a limit of 200 characters.
7. Add Products to Your Facebook Shop
Just below the add description box, you’ll see an option to add products. Make sure to read Facebook guidelines before adding the products. According to them, you can only add physical products for sale. You need to fill up a form that includes your product name, photo, price, description, and visibility along with some other options.
You won’t be able to add the product unless you upload an image with it. Make sure the image is at least of size 1024 * 1024 pixels. Try to upload more than one photo for each product just like on famous e-commerce sites. You can also add a product video.
- Write the product name.
- Fill the price. You can also put your product on sale at a different price.
- Describe your product with advantages using short sentences. Try to use bullet points. Avoid URLs and emojis. As per Facebook guidelines, description can’t have email addresses, long titles, phone numbers, excessive punctuation, all uppercase or lowercase letters, external links or movie spoilers.
- Add product size and color through edit options.
- You can also mention your shipping policies in edit options.
- After saving your product information. Facebook takes up to 24 hours to review your product if it matches its polices.
- Share the reviewed product on your Facebook Business page. Inform your followers of what this new product is about. If you’ve added multiple products, don’t share them at one go. Share no more than one or two products in a day.
8. Create Product Collections
Many e-commerce sites, besides selling individual items, also offers multiple products in one collection. You can do this on Facebook as well. Facebook allows you to create collections of your products. These collections simplify buyers’ searching experience. The feature is available after you’ve added several products in your Facebook Shop.
You need to create a name for your collection and then add products. You can also choose to feature the collection so that it stands out on your Facebook Shop. See the below image to know how the collection is displayed on your Facebook page.
9. Change Your Call-To-Action (CTA) Button
I already mentioned it in step 2, but just to remind you. The option below your cover photo “Shop Now” is your call-to-action button. When you click on it, you have the option to either test, edit, or delete the button. You need to provide the link to your external website if you’ve chosen the checkout method as “Check Out on Another Website”, else there’s another option “Shop on your Page”. Decide yourself.
Promoting Your Facebook Shop
Don’t expect people to come by themselves and visit your Shop. You need to spread the word, tell them your product benefits and why they should buy them? You can share your complete shop, a product or a collection on Facebook.
You have the option “Share your Shop” on the top right corner. Add some text and you’re good to go. You can also different pages to engage more audiences. When your audience will click on it, they’ll be redirected either to your Facebook Shop or to an external website. Do share when you’ve special offers and discounts. We, as users, die to look for them!
To share a specific product, tag the product in your post. You just need to type your product name or ID and it’s done.
You can also share collections, which will appear in the carrousel form in your post.
Everything is covered here to start your first Facebook Shop. You can also integrate their part payment methods to give your followers a better shopping experience. If your location is the US, you can do it by yourself, but you’ll need to update your products by yourself as well.