The different ways to listen to a podcast, why you should start your show, and how to produce one.
In recent decades, podcasts have transformed from a niche medium to a popular form of entertainment on par with traditional media. Almost 55% of Americans have listened to a podcast, and 37% listen to podcasts monthly.
For content marketers, podcasts represent a fun and engaging way to connect with innovative audience segments. It can allocate a new inductee in the field of the podcast with a low barrier to entry of podcasting means just about anyone with a microphone can distribute their ideas to a global audience.
There are many different ways to produce a show. Here's what you need to know before deciding on the format that works best for you!
If you're reluctant about where to begin, ask yourself this question: What type of content does my audience want and set new trends?
Let's find the accurate answer to this question to guide your initial planning.
Look carefully at the traffic discipline of your website and social media analytics to better understand the topics your audience enjoys learning about the most. For instance, if your audience responds well to long-form blogs, you might consider starting a podcast that deepens into industry challenges.
A conversational podcast might be more engaging if your audience prefers bite-sized takes on current events. Do not haste & hassle with choosing one; we are here to guide you with the most common podcast formats for better selection.
Here are some excellent ideas that will help you find and keep an audience.
Considering that more than 850,000 active podcasts are available for download now, we understand if the market looks a little crowded to you. If there are so many podcasts, how are you supposed to make a mark on the medium?
There’s no reason to sweat. Although the number of podcasts is constantly growing, it doesn’t mean you have to compete with all of them. With the deep, wise & right strategy, you can always find a niche audience engaging in your content, no matter how a general audience might consider your industry.
Firstly, create a podcast that appeals to your ideal audience and pick a suitable podcast format. There’s always a choice to put your unique spin on these eight significant types of podcasts.
1. Interview Podcasts
An interview podcast might involve one or two hosts who speak with one or more guests each episode to enlighten the way and set an example of their successful career to the audience in a promising direction. The guest provides unique & wonderful expertise or insights on a given topic according to his sheer experiences and keys of success, industry or theme in this format. You can break this format further into two podcast styles:
- Expert interviews: In podcasts, the interviewer focuses on a specific topic in which the interviewee is considered a thought leader. For example, a guest might share stories about his experiences as a technology entrepreneur. Many audience members listen to this podcast to learn more about a given industry or gain insights that will help them in their careers.
- Entertainment interviews: Entertainment-style podcasts invite successful and famous guests to share exciting life stories. Comedians or entertainment journalists often host these shows.
Interview-style podcasts can require thorough research. At the same time, the host must be gorgeous to draw out exciting stories from guests. This format is a top way to provide a range of opinions and viewpoints.
2. Conversational Podcasts
Conversational, co-hosted podcasts are an example of conventional & traditional radio shows. In this specific format, two podcast hosts have entertaining conversations containing humour on particular themes and topics.
They discuss trending news stories and provide insightful — or humorous — commentary for the sheer entertainment of the audience.
Conversational podcasts might consist of guests, as well. They often invite feature guests from all over the world of content marketing.
This type of podcast requires hosts to be harmonious in the mood. Unfamiliarization between hosts might create a gap of miscommunication; consequently, the audience may get bored. If the hosts are well aware of each other, they can improvise some unique and customer-engaging commentary.
In this format, communication means must be up to date, uninterrupted and have an accurate frequency. After a clear recording, they will use some special software to record the voice records independently and join them together.
3. Monologue Podcasts
A single host executes the whole episode and shows it in this podcast format. These podcasts require a talented and self-confident host who can handle all the aspects with expertise. Audience members tune in to know about a particular topic or get a well-informed opinion on recent events.
Considering presocratic philosophy, an expert host provides an overview of significant movements in philosophical thoughts throughout the ages.
This podcast style has vast potential for subjects — but hosts should have the knowledgeful and expertise to fill several episodes.
It’s possible to produce a limited-run podcast that covers a single topic or issue, like a serialized audiobook. The monologue host must be a comprehensive researcher concerning acknowledgement and mastery of speaking. So, this format does not require guests or is to configure with another host.
4. Storytelling / Investigative Podcasts
Several podcast listeners enjoy storytelling and investigative podcasts. In this format, one or team of hosts use each podcast episode to tell a complete narrative or a chapter of an ongoing story. You might experience a lot of examples of non-fiction story-based podcasts.
The podcaster or team should execute the story so that it can imprison the audience in its beautiful spells of magical verses.
The expert podcaster should comprehensively research the story or investigation so that it may act like a miniseries which can take months to build.
The story or case must have exclusive details and information to enchant the audience so they get curious about what may happen in the next episode.
Non-fictitious podcasts require many endorsed resources that may look like an actual happening, keeping in view the entertainment aspect of the audience.
5. Roundtable Podcasts
Roundtable podcasts, or panel shows, include a steady or pivoting gathering of hosts who give editorial and discussion around specific subjects. A noticeable host MCs every episode while the co-host fills particular jobs. For instance, some co-hosts might give more comedic discourse, while others offer unique expertise.
The panel shows an attempt to cause their crowd of individuals to feel like they're essential for a private club. For example, long-term audience members will get on in-jokes and host character peculiarities more so than somebody tuning in interestingly.
Roundtable podcasts take one individual's pressure by parting the responsibility among a few groups.
6. Theatrical Podcasts
Fiction podcasts have become a rising trend during some past decades. A single host represents a story in a skilled way to grasp the audience's attention at a level like an audiobook. An expert team of other podcasters like performers and engineers within this format create more immersive experiences.
In Theatrical Podcasts, the hosts try hard to keep the audience under the spell of fictional worlds that might last an impact on their listeners. This format requires deep research and an expert hand to engage the audience all the time. In Theatrical Podcasts, competition is tough, and competitors are to perform something special to draw their audience's attention. This format has a tremendous glow, not even podcasters but other entertainment phenomena like TV shows, audiobooks and movies.
7. Repurposed Content Podcasts
Repeated improvement of any work makes it perfect; repurposing existing content enhances audience traffic and engagement and elevates your sale to the top peaks. Repurposing content can give fabulous ideas to make the content more exciting and create a customer-engaging tendency.
The most common category of this format is news programs. The same narrative can exist in print, video and audio, while this format augments the brands already producing adequate web content.
If you convert your effective content into a podcast, this will ultimately increase the traffic rate of the audience who prefers audio content to written content.
8. Hybrid Podcasts
Podcasts are an extremely adjustable discipline, mixing basic formats to create a new one. For example, an expert in monologue-style podcasts rarely interviews guests. At the same time, a panel show might take long each episode into segments and have room for the primary host to present a monologue.
The barrier to entry is relatively low compared to starting a radio show or TV program. Even free hosting options allow you to record episodes and post them to significant distribution channels, all directly from your smartphone.
Anyone who has listened to a podcast knows they can be tremendously engaging. Whether you're listening to a storyteller spin a yarn or a reporter delve into a complex issue; podcasts have the power to transport and educate. They can also be a great way to pass the time on a long commute or during a workout. And with so many different podcasts, there's sure to be one for everyone.
However, podcasts can also be frustratingly difficult to finish. It's not uncommon to start strong, only to lose interest partway through and never return. That's why choosing a podcast that grabs you from the beginning and keeps you hooked until the very end is essential. Otherwise, you risk spending hours upon hours listening to something you'll never actually finish.