You’ll know which channels are working and which ones aren’t.
It’s hard to know what marketing tactics are effective if you don’t measure their results.
For example, if you’re investing in social media marketing, but you have no idea how many new leads you’re getting from it, it’s worth considering other options.
Inbound marketing is a mix of paid, owned, and earned media. You’ll be investing time and resources in paid advertising (like Google Ads), creating content (owned media), and encouraging your customers to promote your product for free (earned media).
During each step of the inbound marketing process, you should be keeping track of your progress.
How many new subscribers do you have on your email list each month?
How many leads are you getting from your blog posts?
Which social media posts are getting the most engagement?
By keeping tabs on your progress, you’ll know which marketing channels are driving new business to your website and which ones aren’t.
You can then invest your resources in the channels that are most effective at converting leads.
You can measure the ROI of your efforts.
One of the biggest challenges of inbound marketing is measuring its return on investment (ROI).
How do you know if your inbound marketing strategy is working?
How do you know if your marketing dollars are well spent?
These are the questions every business owner wants to be answered.
If you have specific goals in place for your inbound marketing strategy, it will be much easier to measure your ROI.
You’ll have a clear idea of what success looks like for each goal. You’ll also have a better idea of how much time it will take to reach each objective.
When measuring the ROI of your inbound marketing strategy, make sure you’re tracking the right metrics.
When it comes to measuring inbound marketing performance, there are two key metrics to keep an eye on - New leads.
How many people are signing up for your email list?
How many people are visiting your website?
How many people are booking appointments with your sales team?
- Sales: How many sales are you making each month?
What is your average order value?
Create a Marketing Strategy That Drives These Objectives
If you want your marketing efforts to be successful, you need to clearly define your goals.
You need to know what you need to achieve to be successful.
If you don’t know where you’re going, you’ll never get there.
While you’re defining your marketing goals, also consider how these objectives can be achieved.
Identify the resources you have available and brainstorm ways to drive traffic to your website.
Look at your strengths and weaknesses and consider how you can use these to your advantage.
Inbound marketing is a long-term strategy. It’s not something you can do once, put a bow on it, and call it a day.
It’s an ongoing process that requires consistent effort and attention to detail.
If you want to be successful with inbound marketing, you need to start with a clear understanding of your goals.
When you set goals for your inbound marketing, you’re creating a plan to guide your marketing efforts.
You’re establishing clear objectives that will help you measure progress and make adjustments if needed.
You can’t be successful with inbound marketing if you don’t know what you’re trying to accomplish.
By setting goals, you know where to focus your efforts and have a clear idea of what needs to be achieved.