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Why You Should Start an Online Business Now

Born in London, I currently live and work in Accra, Ghana. I am a writer and creative entrepreneur.


Why should you start an online business now?

Whether you’re selling your grandmother’s favourite chilli sauce recipe or finally starting your childhood clothing line, the world today has turned into a digital village, and anyone can buy anything from anywhere.

Brands have proven that you do not need a physical store to own or run a business, from social media platforms to websites; neither do you need to stay in school forever to learn the nitty-gritty of running a business. So, if you were asking the universe for a sign to start your online business, below are more than one sign as to why you should harness the power of online and start your business today!

Worry less about costs

Traditional start-up businesses require so much time, effort and money for sustainability. One needs to worry about money to get goods, buy a shop, pay for the upkeep and expenses of the shop, amongst other things, and this has widely contributed to the collapse of many businesses. However, this is not the case for online businesses. From the comforts of your home, you can start a multi-million fast fashion brand. What do you need? A phone with good camera quality, an excellent background, social media accounts or a website, good internet connection and a reliable delivery company

It can be that simple. The online way reduces costs by more than 50 per cent and in no way affects your business or brand if you know the inside-outs of running a business.

Online is your BFF

Even if you are not a pro at running businesses, the internet has got you covered! Several websites, channels, blogs, and schools offer online classes to make running businesses simple and successful, from teaching entrepreneurial skills to digital marketing tips to navigating the online world as a business owner. The online world is full of opportunities for business owners and learners.

Additionally, there are tools online for business owners. Social media networks make buying and selling easy with several updates and features. For example, as a buyer, with one click, you can buy your dinner date dress without breaking your back. So, as a business owner, all you have to do is upload a picture of your dresses and activate the shop-online feature! You can even track your sales, your customer’s shipping order and identify the demographics that purchase your stuff the most, all from the comfort of your home.

Advertising is easy!

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Notice how buying and selling are easy online? The same can be said for advertisements, and you do not need to break the bank for it. There are features online that make content sharing and advertising very easy for the business owner and their client. If you want to show your friends and family your latest shoes, all you have to do is tap a button. If they love it, they can also share it in seconds. Easy A!

If you want your products to go far and increase your clientele, you can do so within minutes for a very affordable rate. Facebook, Instagram and other social media networks make advertisement very easy for online businesses, and it only takes a few steps.

What are you waiting for?

The online world is easy to navigate, with several opportunities waiting for you to explore. How to start an online business should not be difficult as long you’re willing to learn and take advantage of these opportunities. Hurry, your online business is waiting for you!


intriguewriter (author) from worldwide on September 04, 2021:

Yes, many things to consider. Thanks for your input.

Denise McGill from Fresno CA on August 16, 2021:

I agree that the world has gone digital. You haven't really touched on the problems of inventory or sales tax or months when no one is buying. The platform makes a difference too. I sell on Etsy but that means that my brand is not promoted, Etsy is. If I had my own website with sales capacity the brand would be mine but I would have the traffic I have on Etsy. There are many things to consider.



Abby Slutsky from America on August 15, 2021:

Thanks for sharing your thoughts. You are very motivating.

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