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Why Choose Google AdSense for Online Monetization

Are you looking for ways to make money from your website? If you have put some search into it, you must have figured out that advertising is one of the most used and reliable options. And the chances are that you also must have come across the words Google AdSense more than once. No surprises there- because although there are numerous advertising programs that serve the same goal, Google AdSense remains the most trusted.

Curious to know about this popular tool and wondering how to get started with it? Worry not, for we have got you covered. After reading this blog, we promise you will be equipped with enough information on AdSense to take the next step confidently. So, let us begin with the basics.

What is Google AdSense?

AdSense is a free and simple way to make money from your website by displaying advertisements. Developed by none other than the internet giant Google, AdSense was launched in 2003 and continues till date as the most popular advertising program. Whether you have a blogging platform or a company page, if you have enough traffic coming to your website, then Google AdSense will help you make money easily!

AdSense is basically an ad network that connects together different parties involved in an advertising process. So, people who are looking to advertise their businesses can connect with people who are willing to publish advertisements on their websites. AdSense acts as an intermediary between the two end parties and simplifies their work.

Now, if you are wondering what makes AdSense stand out from the rest, it is nothing but the quality of ads that it shows. Rather than displaying irrelevant advertisements that will frustrate users, AdSense ensures that only contextual ads are shown to the users. Thus, it fulfills the purpose of encouraging the user clicks while not making them irritated with ads.

How Does Google AdSense Work?

Coming to the serious question, how does AdSense work- it is actually quite simple. In fact, it is one of the easiest ways for anyone to get started with online monetization.

So, the first thing to do is create a Google AdSense account and get it approved. Once you have got the approval, all you need to do is add a few lines of code to your website pages. You can either insert the code manually or use the Google AdSense WordPress plugin. Simple, so far? Well, that is all there is to it, really! Now Google will start displaying targeted ads on your website relevant to your users’ interests.

As we mentioned before, AdSense is a contextual ad network. Now, what does this mean? It means that the ads that will be displayed will be according to the circumstances. The ads will either be relevant to the content or the website that publishes the ad. Or it will be relevant to the users’ interests. To achieve this, Google uses the cookie method, wherein users' search history is used to create targeted ads for better conversion.

When the website visitors click on these ads, you will get paid. So, for maximum revenue, your goal is to ensure that the ads get as many clicks as possible. AdSense deploys a cost-per-click and revenue-sharing model, depending on the end parties.

What are the Advantages of Google AdSense?

If you are still wondering why you should choose Google AdSense over the various other platforms, let’s take a look at some of its unique benefits that will help you clear any doubts!

  • Easy Setup: We have already seen above, setting up Google AdSense is super easy. By just creating an AdSense account, having it approved, and inserting a few lines of codes in your website, you are good to go!
  • High Security: Advertisers, as well as publishers, can be assured of the high level of security offered by AdSense. The whole process is safe and transparent for all the involved parties. By using Google Analytics, it is possible to track any metrics in case of any concerns or issues. Truly, the service, trust, and safety offered by Google are irreplaceable.
  • Many Ad Formats: Google AdSense supports different types of ad formats- such as text, images, video ads, and more! Not only that, it allows users to experiment with different ad sizes as well. Publishers can switch between various ad formats to figure out what users like the best and click the most. In this aspect, Google AdSense is really a complete online advertising program.
  • Trustable Payment System: Payment is an aspect where most people get trapped when they venture into advertising to create money. With Google AdSense, you need not worry about that at all. Google’s payment process is transparent, simple, and trustable.

Conclusion

If you have been searching for a good online monetization method, Google AdSense will surely be a great fit! It is a reliable scheme, with transparent processes and assured payments. However, you cannot expect to make money out of a website if it does not get enough traffic. Therefore, you need to ensure that your website is enriched with good quality content and is frequently updated. Google AdSense has strict policies which you have to adhere to in order to maintain your AdSense account. But even though, with a little effort, you can get guaranteed income from your website with AdSense!


© 2021 Natalia Jane

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