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2022 Wholesale Marketplace Trends You Can't Afford to Ignore

Wholesale marketplaces allow buyers and sellers to trade directly on the platform, as opposed to using an auction or fixed-price model. In recent years, new wholesale marketplaces have sprung up around the world, making it easier than ever to sell your goods to large-scale retailers and manufacturers without having to worry about setting up expensive infrastructure yourself. The following trends will shape the wholesale marketplace industry over the next five years, so watch out!

I. Digitization

As technology continues to advance, it is digitizing industries across all sectors. Specifically, wholesale marketplaces are seeing advancements in both artificial intelligence and blockchain that will push their potential even further.

Artificial intelligence (AI) allows manufacturers and distributors in wholesale markets to automate decisions and actions such as sourcing products from suppliers, launching new product lines, and tracking inventory levels. Not only will AI lead to better sales but also offer a variety of other benefits, such as lower operating costs and less employee turnover.

The growth of online wholesale marketplaces has been fueled by two key factors: First, they allow businesses to access a wider range of goods at competitive prices than they could otherwise obtain through traditional channels. Second, they allow businesses to reach consumers directly without having to go through retailers or wholesalers who take a cut on each sale.

In addition, these platforms have become an increasingly attractive option for companies that want to expand internationally without investing in costly brick-and-mortar stores around the world.

II. Logistics

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New technology will transform retail logistics. Logistics costs are a huge part of online retail operations and makeup over 20% of direct product costs (Adobe). Shoppers will have more leverage to demand faster delivery times and lower prices, which means that retailers need to figure out new, innovative ways for their business model to work in an increasingly competitive world.

The new era will be about building a connected ecosystem of manufacturers, suppliers, warehouses, customers, couriers, and drivers. Here are some of our favorite trends We’re likely to see drones used as delivery vehicles by 2022. Drones are already being used in developing countries such as China, where Alibaba is testing drone deliveries via its AliExpress service.

With Amazon also trialing drone deliveries, it’s likely we’ll see them adopted on a wider scale in developed countries soon too. For example, autonomous drones could deliver groceries from your local supermarket straight to your home within 15 minutes – much quicker than current options like same-day delivery services.

III. Personalization

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Customer Segmentation and Re-Targeting: Who are your audience segments, and what are their interests? What do they need most from you? How can you retarget them better? For instance, a local hair salon may want to target customers in different neighborhoods based on demographic information.

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This way they could offer deals in certain areas that have been previously overlooked. Or perhaps it’s time for a special event like a lady’s night out or a special one-day sale. In order to be successful with targeting, you must know who your customers are and what kind of products or services will best serve them.

Once you know these things, there are many ways to reach out and communicate with these people. One way is through email marketing. Another is through social media advertising campaigns. A third is through search engine optimization (SEO). Each method has its pros and cons so make sure you choose wisely!

IV. Sustainability

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Customers are demanding more sustainable products and practices, creating an opportunity for sustainable businesses. In fact, over 90% of consumers said they would be willing to pay more for a sustainable product.


Customers have been leading by example through social media and word-of-mouth referrals; 85% of customers say they talk about their favorite brands with friends and family. Companies that incorporate sustainability into their business models can capitalize on these conversations online even if they aren’t directly addressing sustainability in their marketing strategies.

Write a professional blog post based on the following description: What is your definition of Sustainability? Why is it important? How does it affect your daily life? What role do you think companies should play in achieving it?

What is your definition of Sustainability? Why is it important? How does it affect your daily life? What role do you think companies should play in achieving it?

V. New Retail

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Consumers are becoming more tech-savvy, demanding, and sophisticated with each passing year. To meet their needs, retail giants have embraced online marketplaces and showrooms people who can touch, feel and try on products in-store, but buy them online or through mobile.

By 2022 these technologies will be integrated into nearly every physical store. This convergence of physical and digital shopping experiences is just one example of how retail will change over the next few years. Here are 5 other trends to watch out for.

The challenge? Applying a strategy that’s best suited to Amazon’s dominance won’t work if your competition doesn’t use Amazon (or another wholesale marketplace). Instead, you need a strategy that takes your niche competitors into account as well as top-of-mind customer concerns like delivery speed, support, and product availability.

Nutshell

Leading marketplaces like Amazon and eBay are already playing with alternative business models, including peer-to-peer commerce. Meanwhile, small online shops have built loyal followings on Facebook, Instagram, and other social media platforms.

As these trends grow, they will create a ripple effect across sectors that will see traditional wholesale marketplaces evolve or eventually fade away. It’s time for brands to take action or risk losing out in 2022.

© 2022 Slyvia J Dougherty

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