Below are the three basic and common mistakes made in cold calling:
Mistake #1: The first mistake is to be self-centered and only shove the offer down your customers throat, with that being said the customer will not be interested in the offer and will make the assumption that the call is a scam.
In the old day approach, you make an introduction, give a simple explanation of what you do, and then you give a benefit or a remarkable feature of your product. And then you hope for the best and pray that the customer takes the bait.
Unfortunately, the moment you introduce silence to the conversation, the next response is usually of this sort "Sorry, not today," or "Sorry, I`m just not interested."
You see, the cold call you started is by talking about your business world and what you have to offer. But realistically, people are not actually interested in you or your company. When you start going off the chain and keep on yapping about your company and your product, it`s just another normal mundane advertisement to them. You haven`t engaged them, so they often just ignore "turn the page" or "drop the call".
Prospects or customers are much more interested in what benefits themselves and what`s more important to them. So if you initiate the call by focusing on their world or needs, they`re more likely to interact with you.
So instead, talk about a lasting issue they may need solving in their specific location. Focus on them rather than on what you have to give or offer. And see where it takes you from there.
Mistake #2: Be confident they should buy your product or service
In the old school calling mindset, you are taught to pinpoint the sale and be completely assured that what you`re offering is something the other person is in need of.
You see the only problem with this kind of approach is that you haven`t even asked them to agree to this along with you. you`re really only deciding for someone else what`s good for them from your perspective. I know this isn`t intentional, but that`s what comes to the mind and logic of your prospects.
So rather than showing utmost confidence and cheap enthusiasm, stop for a minute and reassess, and see if you can reach the other individual. Get friendly with a real conversation instead of moving into a hardcore direct strategy or sales pitch. You need to put yourself into their show and see how the person is thinking.
The main solution is usually calling on leads to giving a solution to a problem. If you can distinguish this from the very beginning, then will most likely make the sale. The idea is to make a connection with the prospect and with that in mind your response to immediate rejection will be greatly reduced.
Mistake #3: When someone brings up an objection, try to overcome it
One of the many reasons why cold calling is so difficult and unpredictable is that on some occasions you may not be very familiar with the other person and their
type of business. When the first call is made, you have little to no information on their issues, occurring problems, budget, and time constraints.
majority of the chances are that not everyone is going to like or benefit from your product or service. That is the harsh reality of cold calling.
So realistically, your product or service isn`t going to be a match for each and every one. And yet, when is getting warmer to objection ("we don`t have the time or budget for that," etc). The cold calling mindset will train you to "deal with", "overcome," "bypass," and even "override" such situations.
When you get used to such problematic situations, you can now have enough confidence in yourself to put the other person on the defensive.
It's a much wiser decision to give ear to their concerns and continue to explore whether what you`re offering makes sense for them or not.
So now we have discussed 3 major cold calling mistakes people often make. See if you can transition away from those old self-sabotaging mindsets and bring fresh air into the market. This will make people accept your offer more naturally, and you'll find that the immediate rejection that you're so used to is much less frequent.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Temoor Dar