PS is a freelance marketer and copywriter. She is actively involved in market research to help entrepreneurs with brand-building.
With more than 300 million people using Twitter every month, a rough calculation suggests there are more than 500 million tweets posted regularly on Twitter. Twitter is the foremost choice of most of the government officials as well as business leaders. Unfortunately, raising your popularity bar on this social network is quite challenging. You need to know the best time to tweet, which can only happen if you understand your followers’ activities and social media algorithms. Even if you don’t understand it completely, there’s nothing to worry about. Below is a solid guide to begin your successful Twitter journey.
Why Twitter is important?
Twitter has the least number of monthly active users in comparison to Instagram and Facebook. Yet, it is an important asset to improve your brand value. The reason is:
- It is a millennial-favorite, more than 80% of them use social media at least once a day.
- Twitter is a great search engine. It utilizes human intelligence to deliver the latest news and valuable and relevant information directly to the users. You know, the Twitter trending section is most popular among all social media platforms.
- More than 70% of users claim they use Twitter to get notified about the latest news.
- Many top US marketers use Twitter for optimized marketing. According to them, it helps their quality content to be distributed widely to a larger audience.
- Twitter provides a very powerful organic reach marketing. You can receive 100% of your target audience in free. When you tweet, it is delivered to every followers’ Twitter feed instantly. This doesn’t work well on Facebook and LinkedIn.
Prerequisites for Twitter Engagement
Let’s start with the basics of Twitter engagement and how it can help you improve your social presence. If you are new to marketing and is a little confused by the term “engagement”, then here is a breakdown.
Engagement is about:
- Impressions: How many people have seen your post?
- Clicks: How many times your post is clicked?
- Retweets: How many times it has been shared on social media?
The more your tweet receives replies, retweets, likes, and clicks, the higher will be your engagement rate. It means your tweet will be visible to a larger audience and thus, more people will interact with you.
Twitter users especially entrepreneurs, agencies, social media managers, solopreneurs, and freelancers need to follow certain rules to improve the visibility of their tweets.
- Tweets posted with an applying image receives higher retweets (150%), CTR - Click Through Rate (18%), and likes (90%). Visuals dominate irrespective of the social media platform they are used on.
- Twitter has increased its character limit to 280, still, you need to be precise and to the point. When you start typing, you’ll realize the 280 character limit isn’t really too much.
- Start conversing with your followers and target audience. It shows you care for them.
- For example, I once received a private message from a Japanese therapist on Twitter who was launching a new company that delivers healthcare products. She was using Japanese traditional herbs in the products. She asked if there are some problems that I might be facing and if her products could be of any help. She stated her words along with visually-appealing images. It was amazing and did capture my mind.
- Use Twitter polls. I see it every now and then on Twitter. Many users start a poll and it actually ends up with a huge engagement rate. It is a smart way to interact with your audience, also giving you a way to flow your creativity.
- Twitter polls help you better understand your audience. Once the poll ends, participants receive a notification, so they’ll once again come to see your post.
- Simple words have magic in them. If you use words like “Thanks”, “Learn”, “We”, “Congratulations”, “Great”, and “Top”. It really boosts your engagement rate.
These engagement tips are great, but they only work if you know what’s the best time to post them.
Best Time to Get Active on Twitter and Interact with Your Audience
A research conducted on nearly 5 million tweets posted by 10,000 profiles has been concluded with useful insights that can help to decide the best time and day to tweet. Here’s are some important results:
- Early morning tweets receive higher likes and clicks.
- Late-nights tweet receives a higher number of retweets.
- Time varies across different time zones, but noon (12 PM) to 1:00 PM is a suitable time to tweet irrespective of the time zone.
- More tweets are posted between 11:00 AM and 1:00 PM, while the least is posted between 3:00 AM and 4:00 AM.
As a result, the type of engagement varies according to mornings and evenings. People tend to click more tweets in the morning and retweet most of them in the evening. Your publishing time depends on your target. If you want to drive traffic to your website, tweet in the morning, else evening is also a great option to receive a higher number of shares.
Posting on popular times and non-peak times both are great options depending on the type of content you are willing to share.
Let’s see how posting on Twitter differ on the basis of days and time:
- Mondays: Peak hour is 9:00 AM to 10:00 AM.
- Tuesdays: Peak hour is 9:00 AM to 11:00 AM.
- Wednesday and Thursday: The highest engagement rate is at 9:00 AM.
- Fridays: Peak hour is 8:00 AM to 11:00 AM.
- Saturdays and Sundays: Weekends tend to receive lesser views, but if you have to post something, then the suitable time is 9:00 AM.
According to a study, it is evaluated that weekdays offer higher engagement than weekends.
Peak time also varies on the basis of your audience and niche. Here are a few examples:
- Tech companies: Tuesday at 9:00 AM
- Media companies: Thursday between 9:00 AM and 8:00 PM
- Consumer goods: Sunday at 11:00 AM
- Healthcare industry: Wednesday between 9:00 AM and 11:00 AM.
- Nonprofits: Wednesday at 7:00 AM.
- Schools: Saturday at 5:00 PM.
A piece of heavy number-based information to remember, isn’t it?
Best Time to Tweet using Twitter Analytics
While external Twitter marketing tools are extremely effective, Twitter has its own analytics tool that can offer you the best suggestions at no extra cash.
- Visit https://analytics.twitter.com/.
- Select Tweets from the top right corner.
- Hovering over the different rows, you can see the days when your posts receive higher impressions and when it doesn’t.
- You can learn when your audience is most active. You can, thus, make better strategies and tweet accordingly.
- Follow this at least for a month. Tweet every day and check Twitter analytics.
- This will help you rebuild your content customized to the audience’s likes.
Twitter analytics can also help you decide the best time of the day to tweet.
Number of Times to Post Tweets on Twitter
Now, you have learned how to figure out the peak time for your niche. The next thing is what should be your posting frequency?
The survival time of a tweet is no more than 18 minutes, so you must tweet multiple times in a day. According to social media management expert Hootsuite, a user must tweet between 8 to 10 times during a day. On average, 15 times a day is quite promising. With this frequency, you don’t need to worry about Twitter peak times. Simply tweet once per hour, except midnight.
You can also retweet the same post at most 7 times. On the 8th time, the engagement level may start to reduce.
Posting at such a frequency is a difficult task especially when you are using other social media platforms as well. Here are some of the best Twitter management tools to help you out with this problem.