Debayan Ganguly (Dev Ayan) is an MBA with 2 years of experience in B2B sales. He likes to share his learnings through blogs and videos.
What is Social Media Marketing?
Social Media Marketing uses Social Media Networks to reach out to people, promote your products and services to them, build your brand, bring them to your websites, and increase sales.
Social Media Marketing is the cheapest way to connect, advertise, and share with your customers and target market. It helps in creating awareness about your new product launches, promotional offers, and services. With social media, you can build a loyal community that would consume your content, provide feedback, and engage with your brand messages.
All you need to do is have a page on the social media platforms and keep posting relevant, engaging content. Have an easy share button, and you will initiate your organic growth.
Buffer, a content planning and execution platform, mentions that there are five key pillars of social media marketing:
You need to strategize on:
- End Goals
- Social Media Channel to Use (e.g., if your company is a B2B enterprise, prefer LinkedIn; if it is a fashion product or a restaurant, use Instagram for promotion and selling, etc.)
- Type of content to post or share
2. Planning and Publishing
Plan out your content type, look, and sound (whether it will be written blog, video, image, or audio content). After planning, schedule it on your relevant social media handles. Have a content planning worksheet that will help you have a pipeline of content for the near future.
3. Listening and Engagement
After you have posted your content online, you need to check what people are saying about your product or brand, how they are reacting to it, and whether the follower base is increasing or not.
4. Analytics and Reporting
Every Social Media has an analytics section for the business pages. It lets you know the number of people your content engaged with, the type of people, their geographical location, and many other details that will help you in reaching out to them. It also tells you the time each person spends consuming your content. So you need to constantly check your analytics to know what type of content is working, the type that is not working, and work upon those learnings to come out with better content in the future.
After you have done all the previous steps, you can then go for paid promotion on social media to bring more audience to your content.
To reach out to a broader audience, you need to promote your content on the media. The kinds of content you can promote maybe:
1. Posts for awareness, information, engaging
2. Products sales post with proper calls to action
3. Links to your website
Remember, whenever you do a paid promotion, you need to have an end goal in mind. It could either be to increase revenue, to generate leads, to gain followers/subscribers. In essence, you need to have a clear Return on Investment in your mind before you start your social media marketing.
Some facts and figures
1. The growth of Social Media Marketing is expected to grow to 4.4 Billion people by 2025 from its current 3.6 Billion people in 2020.
2. The top 5 social media platforms by the number of users are:
- Facebook - 2797 million users
- Youtube - 2291 million users
- WhatsApp - 2000 million users
- Facebook Messenger - 1300 million users
- Instagram - 1287 million users
3. 57% of the consumers will follow a brand to learn about products, while 47% would like to stay updated on the company news.
4. The word of mouth from those active followers is enormous. A whopping 80+% of them would buy from them and are more likely to recommend the brand to their friends and relatives.
To know more about these statistics, you can click on the link below.
Link to more such statistics
- 36 Social Media Marketing Statistics to Know for 2021 | Sprout Social
Know the top social media stats to help you stay ahead of trends and build a successful marketing strategy for 2021.
The types of Content for Social Media Marketing
There are many types of content from audio, image, video, or audio content that you can post. The nature of each content has to be either one or more of the three given below:
The intention behind each Social Media content that you generate has to be either:
1. Engagement: Starting a discussion around your product or rand.
2. Awareness: Talking about products, offerings, discounts, etc.
3. Sale: Sell your products by directly linking your product page to your posts.
What is the future of Social Media Marketing?
From the data shared by Sprouts Social, the growth of Social Media Consumption is a huge positive. So is the scope for social media marketers.
The challenges in coming out with social media marketing could be:
As people increase consuming more and more content, they'll get picky about the kinds of content they would like to see. So getting your content out there and promoting your brand would get challenging. Be very careful with your content planning and scheduling.
2. Target Audience
The algorithm of social media needs to be studied now and then. At times you may not have the data strong enough to find the exact target market for your products.
Some things to look out for in the future:
1. Creator Economy
As content creators drive social media platforms, the platforms will incentivize more content creators. Try encashing on the content creators to increase the reach of your brand.
2. Artificial Intelligence
Chatbots, predictors, and robotic scriptwriters will make a space in the creator economy in the future. These robots may help you with the scripts and answer your queries on your behalf.
3. Augmented Reality
Brands across sectors have begun using AR and VR technologies to enhance the user experience, create awareness, and gamify their product offerings to engage with their target market.
Read more about the future of Social Media Marketing
- Follow Thrive Global on Facebook
Social Media has emerged as the most popular media platforms. It has given us endless opportunities to connect with our friends and family. Not only we can relate, but also use the platform for business purposes. Almost every social media application
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Debayan Ganguly
Debayan Ganguly (author) from Kolkata, India on July 21, 2021:
Moon from New York on July 20, 2021:
Alice from Malaysia on July 20, 2021:
Nice article dude!