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What Is Seo? and What Effect Does It Have on Search Engines?


Search Engine Optimization (SEO) is the process of adjusting HTML code, text content (content), site structure, and controlling external factors to meet the requirements of the search engine algorithm.

In order to raise the position of the site in the search results in search engines for certain user requests. The higher the position of the site in the search results, the more interested visitors will go to it from search engines.

It is a technique to achieve a higher position in the search engines by changes to the site in the direction of maximum compatibility with search engines. Sometimes SEO refers to Internet marketing in general, but in reality, SEO is just one side of it. SEO is a part of Internet marketing, the purpose of which is – to get an influx of a qualitatively important audience to the site with natural and organic search results.

Search engine optimization is also important because it helps to attract visitors to the site for free. That is, you do not have to pay for each visitor (for each click on your PPC ad). Many surfers are look at paid positions in search engine results, so if you are on free first positions, then, most likely, this surfer will turn into your visitor.

All this applies to small, medium and large businesses. Some companies do not fully understand the ranking process, so may ignore some aspects of the marketing strategy that may become critical to them.

Until you start selling something unique, you will always have a hundred sites - competitors offering the same product or service. Depending on the type of offer the number of competitors can grow to thousands and even millions.

Have you ever wondered how easy it would be for the average visitor to find your site through google by keywords for your resource?

If you are an employee of a large company and your site is not displayed in the top ten search engines for your keyword, then your reputation is damaged. If you are further than the 30th position in the ranking, consider that you are not visible at all online.

Research shows that visitors rarely go beyond the 30th position in results. It is believed that 30 top results give an influx of 90% of visitors as a result of the search.

Here is how Internet visitors find sites:

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□ search engines - 81%;
□ link from another site - 59%;
□ through marketing communications — 56%;
□ television — 48%;
□ by entering and guessing the address - 41%;
□ online advertising - 20%;
□ radio—19%;
□ direct mail—10%.

Thus, SEO is an effective way to communicate your messages to wide and relevant audience. SEO will help you not to get lost in the multitude of competitors. And here are other reasons:

□ most search engines attract more unique visitors than any other site;
□ 85% of all Internet use involves downloading search engines. So The search engine plays an important role in attracting visitors to your site;
□ Consumers use search engines to find and buy products or to solve some problems (choosing a place of rest, medical treatment or buying a car)
□ people who found your site using search engines - this is the most relevant target audience for you, because they entered your site information in the search bar keyword.

The need for SEO specialists, or 'search engine optimizers', has significantly increased over the past five to ten years. They usually work with or with an administrator site, or with a designer, changing the code and content of the site so that the site takes a decent position in search engines.

The key to successful optimization is to find an SEO specialist with good recommendations among a huge number of inexperienced and unethical performers. Path to the top of search engine rankings for popular keywords words is a gradual process.

Perhaps some of your competitors are already at top positions. They may also have an advantage in what is on the Web for a long time, and time is a great friend of search engine optimization, or it could even be the worst enemy - it all depends on your situation.

If the search engine has already decided that your competitor has the most relevant site for a specific keyword, then you must understand: that you need time and effort to get this search engine to place your site on the first lines issuance.

Working on getting to the top of the SERPs for a specific keyword may take months. During this time, you can gradually optimize your site, collect more relevant links, increase the quality of your site and try to understand how you ended up on the first pages of the search engine.

For competitive keywords, what is described is a general way that can make life difficult for SEOs because many clients unrealistically expect immediate results.

If you need an instant result, you can get it through context advertising (Pay-Per-Click, PPC), as well as planning a wide range of less competitive keywords.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Temoor Dar

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