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What is Copywriting? What it is for.


What is Copywriting?

Copywriting is a technique of writing persuasive marketing and promotional materials that get people to do something, such as click on a link, make a purchase, visit a website, or donate to a cause.

Materials like these can be written promotions that are published in print or online. They can also include other types of materials, for example spoken materials, which can be used for videos or advertisements.

The texts included in such materials are called "copy", hence the name "copywriting".

Much of what you read on the Internet can be considered copywriting, including most web pages. We will talk about different types of copywriting, but first we need you to understand what a copywriter is, which will be our next topic.

What is a Copywriter?

A copywriter is an advertising copywriter responsible for writing professional text, or copy, used in marketing materials.

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You may have heard a lot that to be a writer you have to be talented or born with a gift, suggesting that you cannot learn to write.

Copywriters are ordinary people who have learned the art of writing simply by studying and practicing writing techniques, I can assure you that to master it you will only need the will to learn and persistence.

Perhaps this fear or difficulty that people think they will encounter when becoming a copywriter has been the reason why this type of professional is so scarce in the market.

But thinking on the positive side, the fact that people are giving up on copywriting makes the good professional in this area very valuable, in other words, very well paid.

Which companies use Copywriters?

I can say with all certainty that every company you know and consider large uses copywriters.

We can mention here two companies that use copywriters that you surely know, which are Microsoft and Apple Inc.

Is Copywriting a good time to start?

This question is very easy to answer, but of course it is, internet businesses are increasingly needing this type of professional, and if you qualify and master this area of persuasive writing for sure you will earn a lot of money, writing copy for various types of people and niche.

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